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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 574 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “Chai Corner” is a poor business name. (a) False (b) True
  2. 2.True or false: “your own drawing” is a good logo idea. (a) True (b) False
  3. 3.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Bright Bookmarks” (c) “Shop” (d) “Things”
  4. 4.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Paper Petals Cards” (c) “Zzkkq Bites” (d) “Chai Corner”
  5. 5.Which of these is a good business name? (a) “Paper Petals Cards” (b) “The Losers’ Stall” (c) “Stuff and More Stuff” (d) “Qxzrt Plvv”
  6. 6.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  7. 7.True or false: “Paper Petals Cards” is a good business name. (a) False (b) True
  8. 8.Which of these is a good business name? (a) “Green Thumb Saplings” (b) “Things” (c) “Shop” (d) “Qxzrt Plvv”
  9. 9.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  10. 10.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  11. 11.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  12. 12.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  13. 13.True or false: “Things” is a good business name. (a) False (b) True
  14. 14.Which of these is a poor logo idea? (a) twenty colours (b) clear at a small size (c) a simple lemon shape (d) your own drawing
  15. 15.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) it costs more (c) people recognise you (d) no reason
  16. 16.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  17. 17.True or false: “Sunny Sips” is a good business name. (a) False (b) True
  18. 18.True or false: “Stuff and More Stuff” is a poor business name. (a) False (b) True
  19. 19.Which of these is a poor business name? (a) “Things” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “Maths Buddies”
  20. 20.True or false: “twenty colours” is a poor logo idea. (a) False (b) True
  21. 21.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Green Thumb Saplings” (c) “Zzkkq Bites” (d) “Shop”
  22. 22.✍️ A good business name is… (a) very long (b) rude (c) short and easy to say (d) impossible to spell
  23. 23.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  24. 24.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  25. 25.🎨 Why not copy a famous logo? (a) it is someone else’s (b) it is too easy (c) logos are free (d) copying is smart
  26. 26.Which of these is a poor logo idea? (a) your own drawing (b) two or three colours (c) easy to draw by hand (d) too many small details
  27. 27.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  28. 28.Which of these is a good business name? (a) “Sunny Sips” (b) “Stuff and More Stuff” (c) “Things” (d) “The Losers’ Stall”
  29. 29.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Paper Petals Cards” (c) “Green Thumb Saplings” (d) “Maths Buddies”
  30. 30.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Bright Bookmarks” (c) “Stuff and More Stuff” (d) “Zzkkq Bites”
  31. 31.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  32. 32.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  33. 33.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  34. 34.True or false: “twenty colours” is a good logo idea. (a) True (b) False
  35. 35.Which of these is a poor logo idea? (a) your own drawing (b) a simple lemon shape (c) clear at a small size (d) tiny unreadable text
  36. 36.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  37. 37.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  38. 38.True or false: “Bright Bookmarks” is a poor business name. (a) False (b) True
  39. 39.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  40. 40.Which of these is a good logo idea? (a) a simple lemon shape (b) copied from a big brand (c) a blurry photo (d) too many small details

Answer key

  1. False
  2. True
  3. “Bright Bookmarks”
  4. “Zzkkq Bites”
  5. “Paper Petals Cards”
  6. a poor logo idea
  7. True
  8. “Green Thumb Saplings”
  9. a poor business name
  10. a poor logo idea
  11. False
  12. a poor business name
  13. False
  14. twenty colours
  15. people recognise you
  16. a poor logo idea
  17. True
  18. True
  19. “Things”
  20. True
  21. “Green Thumb Saplings”
  22. short and easy to say
  23. a poor business name
  24. a poor logo idea
  25. it is someone else’s
  26. too many small details
  27. False
  28. “Sunny Sips”
  29. “Qxzrt Plvv”
  30. “Bright Bookmarks”
  31. a good business name
  32. a good logo idea
  33. a good logo idea
  34. False
  35. tiny unreadable text
  36. True
  37. False
  38. False
  39. a good business name
  40. a simple lemon shape

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