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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 583 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Things” (c) “Qxzrt Plvv” (d) “Paper Petals Cards”
  2. 2.🔁 Why use the same colours on posters and the stall? (a) people recognise you (b) no reason (c) it costs more (d) to confuse buyers
  3. 3.True or false: “Green Thumb Saplings” is a good business name. (a) False (b) True
  4. 4.Which of these is a poor logo idea? (a) a simple lemon shape (b) easy to draw by hand (c) twenty colours (d) two or three colours
  5. 5.Which of these is a good business name? (a) “Maths Buddies” (b) “The Losers’ Stall” (c) “Things” (d) “Zzkkq Bites”
  6. 6.🔍 Which is the odd one out? (a) “Shop” (b) “Paper Petals Cards” (c) “Sunny Sips” (d) “Maths Buddies”
  7. 7.Which of these is a good logo idea? (a) copied from a big brand (b) twenty colours (c) too many small details (d) clear at a small size
  8. 8.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Stuff and More Stuff” (c) “Things” (d) “Zzkkq Bites”
  9. 9.Which of these is a poor business name? (a) “Zzkkq Bites” (b) “Maths Buddies” (c) “Bright Bookmarks” (d) “Sunny Sips”
  10. 10.Which of these is a poor logo idea? (a) a simple lemon shape (b) clear at a small size (c) tiny unreadable text (d) your own drawing
  11. 11.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  12. 12.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “The Losers’ Stall” (c) “Shop” (d) “Qxzrt Plvv”
  13. 13.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  14. 14.Which of these is a poor logo idea? (a) easy to draw by hand (b) a simple lemon shape (c) too many small details (d) your own drawing
  15. 15.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Paper Petals Cards” (c) “Sunny Sips” (d) “Stuff and More Stuff”
  16. 16.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Zzkkq Bites” (c) “Qxzrt Plvv” (d) “Chai Corner”
  17. 17.🔍 Which is the odd one out? (a) “Things” (b) “The Losers’ Stall” (c) “Sunny Sips” (d) “Shop”
  18. 18.True or false: “your own drawing” is a poor logo idea. (a) True (b) False
  19. 19.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  20. 20.True or false: “tiny unreadable text” is a poor logo idea. (a) True (b) False
  21. 21.Which of these is a good business name? (a) “Paper Petals Cards” (b) “Things” (c) “Shop” (d) “Zzkkq Bites”
  22. 22.Which of these is a poor logo idea? (a) a simple lemon shape (b) easy to draw by hand (c) two or three colours (d) copied from a big brand
  23. 23.Which of these is a good logo idea? (a) tiny unreadable text (b) twenty colours (c) a simple lemon shape (d) copied from a big brand
  24. 24.True or false: “Shop” is a poor business name. (a) True (b) False
  25. 25.🏷️ What is a brand? (a) how people know you (b) your cash box (c) a type of loan (d) your stall table
  26. 26.True or false: “clear at a small size” is a good logo idea. (a) False (b) True
  27. 27.✍️ A good business name is… (a) impossible to spell (b) rude (c) very long (d) short and easy to say
  28. 28.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  29. 29.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Shop” (c) “Things” (d) “Bright Bookmarks”
  30. 30.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  31. 31.Which of these is a good logo idea? (a) easy to draw by hand (b) tiny unreadable text (c) too many small details (d) copied from a big brand
  32. 32.True or false: “Bright Bookmarks” is a good business name. (a) True (b) False
  33. 33.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  34. 34.Which of these is a poor business name? (a) “Qxzrt Plvv” (b) “Green Thumb Saplings” (c) “Sunny Sips” (d) “Maths Buddies”
  35. 35.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  36. 36.Which of these is a good logo idea? (a) tiny unreadable text (b) too many small details (c) copied from a big brand (d) two or three colours
  37. 37.True or false: “a blurry photo” is a poor logo idea. (a) True (b) False
  38. 38.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  39. 39.🎨 Why not copy a famous logo? (a) copying is smart (b) it is too easy (c) it is someone else’s (d) logos are free
  40. 40.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea

Answer key

  1. “Paper Petals Cards”
  2. people recognise you
  3. True
  4. twenty colours
  5. “Maths Buddies”
  6. “Shop”
  7. clear at a small size
  8. “Green Thumb Saplings”
  9. “Zzkkq Bites”
  10. tiny unreadable text
  11. a poor logo idea
  12. “Bright Bookmarks”
  13. False
  14. too many small details
  15. “Stuff and More Stuff”
  16. “Chai Corner”
  17. “Sunny Sips”
  18. False
  19. a poor logo idea
  20. True
  21. “Paper Petals Cards”
  22. copied from a big brand
  23. a simple lemon shape
  24. True
  25. how people know you
  26. True
  27. short and easy to say
  28. a good logo idea
  29. “Bright Bookmarks”
  30. a good logo idea
  31. easy to draw by hand
  32. True
  33. a poor logo idea
  34. “Qxzrt Plvv”
  35. a poor business name
  36. two or three colours
  37. True
  38. a good business name
  39. it is someone else’s
  40. a poor logo idea

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