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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 59 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ What is a brand? (a) how people know you (b) your stall table (c) a type of loan (d) your cash box
  2. 2.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  3. 3.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  4. 4.Which of these is a poor business name? (a) “Maths Buddies” (b) “Sunny Sips” (c) “Shop” (d) “Paper Petals Cards”
  5. 5.Which of these is a good logo idea? (a) too many small details (b) a blurry photo (c) a simple lemon shape (d) tiny unreadable text
  6. 6.True or false: “twenty colours” is a good logo idea. (a) True (b) False
  7. 7.Which of these is a poor logo idea? (a) copied from a big brand (b) a simple lemon shape (c) easy to draw by hand (d) clear at a small size
  8. 8.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  9. 9.True or false: “Shop” is a poor business name. (a) True (b) False
  10. 10.Which of these is a poor logo idea? (a) two or three colours (b) clear at a small size (c) a blurry photo (d) easy to draw by hand
  11. 11.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  12. 12.🎨 Why not copy a famous logo? (a) logos are free (b) it is too easy (c) it is someone else’s (d) copying is smart
  13. 13.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Stuff and More Stuff” (c) “Sunny Sips” (d) “Shop”
  14. 14.True or false: “tiny unreadable text” is a good logo idea. (a) True (b) False
  15. 15.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  16. 16.Which of these is a good business name? (a) “Paper Petals Cards” (b) “Zzkkq Bites” (c) “The Losers’ Stall” (d) “Qxzrt Plvv”
  17. 17.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “The Losers’ Stall” (c) “Zzkkq Bites” (d) “Maths Buddies”
  18. 18.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  19. 19.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Zzkkq Bites” (c) “Stuff and More Stuff” (d) “Maths Buddies”
  20. 20.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Things” (c) “The Losers’ Stall” (d) “Bright Bookmarks”
  21. 21.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  22. 22.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  23. 23.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Zzkkq Bites” (c) “Paper Petals Cards” (d) “Maths Buddies”
  24. 24.Which of these is a poor logo idea? (a) a simple lemon shape (b) two or three colours (c) twenty colours (d) clear at a small size
  25. 25.True or false: “Qxzrt Plvv” is a poor business name. (a) True (b) False
  26. 26.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Maths Buddies” (d) “The Losers’ Stall”
  27. 27.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  28. 28.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  29. 29.True or false: “a blurry photo” is a poor logo idea. (a) True (b) False
  30. 30.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) people recognise you (c) it costs more (d) no reason
  31. 31.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  32. 32.True or false: “Things” is a good business name. (a) True (b) False
  33. 33.✍️ A good business name is… (a) very long (b) impossible to spell (c) rude (d) short and easy to say
  34. 34.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Stuff and More Stuff” (d) “Green Thumb Saplings”
  35. 35.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  36. 36.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Qxzrt Plvv” (c) “Paper Petals Cards” (d) “Green Thumb Saplings”
  37. 37.True or false: “Paper Petals Cards” is a poor business name. (a) True (b) False
  38. 38.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  39. 39.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  40. 40.True or false: “twenty colours” is a poor logo idea. (a) False (b) True

Answer key

  1. how people know you
  2. a poor logo idea
  3. True
  4. “Shop”
  5. a simple lemon shape
  6. False
  7. copied from a big brand
  8. a poor business name
  9. True
  10. a blurry photo
  11. a good business name
  12. it is someone else’s
  13. “Sunny Sips”
  14. False
  15. a poor logo idea
  16. “Paper Petals Cards”
  17. “Maths Buddies”
  18. a poor business name
  19. “Maths Buddies”
  20. “Bright Bookmarks”
  21. False
  22. False
  23. “Zzkkq Bites”
  24. twenty colours
  25. True
  26. “The Losers’ Stall”
  27. True
  28. a good business name
  29. True
  30. people recognise you
  31. a good logo idea
  32. False
  33. short and easy to say
  34. “Green Thumb Saplings”
  35. a poor logo idea
  36. “Qxzrt Plvv”
  37. False
  38. a good business name
  39. a good logo idea
  40. True

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