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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 595 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔁 Why use the same colours on posters and the stall? (a) no reason (b) to confuse buyers (c) it costs more (d) people recognise you
  2. 2.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Chai Corner” (c) “Maths Buddies” (d) “Shop”
  3. 3.Which of these is a good logo idea? (a) easy to draw by hand (b) too many small details (c) tiny unreadable text (d) twenty colours
  4. 4.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Paper Petals Cards” (c) “Zzkkq Bites” (d) “Things”
  5. 5.True or false: “tiny unreadable text” is a good logo idea. (a) True (b) False
  6. 6.🎨 Why not copy a famous logo? (a) logos are free (b) copying is smart (c) it is someone else’s (d) it is too easy
  7. 7.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Green Thumb Saplings” (c) “Paper Petals Cards” (d) “Sunny Sips”
  8. 8.True or false: “a blurry photo” is a good logo idea. (a) True (b) False
  9. 9.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  10. 10.✍️ A good business name is… (a) impossible to spell (b) short and easy to say (c) very long (d) rude
  11. 11.🔍 Which is the odd one out? (a) “Shop” (b) “Things” (c) “Zzkkq Bites” (d) “Chai Corner”
  12. 12.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  13. 13.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  14. 14.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  15. 15.True or false: “tiny unreadable text” is a poor logo idea. (a) True (b) False
  16. 16.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  17. 17.Which of these is a good logo idea? (a) copied from a big brand (b) two or three colours (c) too many small details (d) a blurry photo
  18. 18.Which of these is a good business name? (a) “Things” (b) “Bright Bookmarks” (c) “Shop” (d) “The Losers’ Stall”
  19. 19.True or false: “Shop” is a good business name. (a) True (b) False
  20. 20.Which of these is a poor business name? (a) “Maths Buddies” (b) “Paper Petals Cards” (c) “Green Thumb Saplings” (d) “Zzkkq Bites”
  21. 21.Which of these is a poor business name? (a) “Sunny Sips” (b) “Qxzrt Plvv” (c) “Green Thumb Saplings” (d) “Maths Buddies”
  22. 22.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True
  23. 23.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Things” (d) “Paper Petals Cards”
  24. 24.Which of these is a poor logo idea? (a) two or three colours (b) easy to draw by hand (c) tiny unreadable text (d) a simple lemon shape
  25. 25.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  26. 26.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  27. 27.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  28. 28.Which of these is a good logo idea? (a) twenty colours (b) a simple lemon shape (c) copied from a big brand (d) tiny unreadable text
  29. 29.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Bright Bookmarks” (c) “Shop” (d) “Sunny Sips”
  30. 30.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  31. 31.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  32. 32.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Qxzrt Plvv” (c) “Green Thumb Saplings” (d) “Paper Petals Cards”
  33. 33.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Shop” (c) “Maths Buddies” (d) “Stuff and More Stuff”
  34. 34.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  35. 35.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  36. 36.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Chai Corner” (c) “Paper Petals Cards” (d) “The Losers’ Stall”
  37. 37.True or false: “Qxzrt Plvv” is a poor business name. (a) True (b) False
  38. 38.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Zzkkq Bites” (c) “Sunny Sips” (d) “Shop”
  39. 39.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Green Thumb Saplings” (c) “Stuff and More Stuff” (d) “Zzkkq Bites”
  40. 40.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True

Answer key

  1. people recognise you
  2. “Shop”
  3. easy to draw by hand
  4. “Paper Petals Cards”
  5. False
  6. it is someone else’s
  7. “Stuff and More Stuff”
  8. False
  9. a good business name
  10. short and easy to say
  11. “Chai Corner”
  12. a poor business name
  13. a poor logo idea
  14. a poor business name
  15. True
  16. a poor business name
  17. two or three colours
  18. “Bright Bookmarks”
  19. False
  20. “Zzkkq Bites”
  21. “Qxzrt Plvv”
  22. False
  23. “Paper Petals Cards”
  24. tiny unreadable text
  25. a poor logo idea
  26. a poor logo idea
  27. False
  28. a simple lemon shape
  29. “Shop”
  30. a good business name
  31. False
  32. “Qxzrt Plvv”
  33. “Maths Buddies”
  34. a good logo idea
  35. a good logo idea
  36. “The Losers’ Stall”
  37. True
  38. “Sunny Sips”
  39. “Green Thumb Saplings”
  40. True

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