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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 606 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

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  1. 1.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Zzkkq Bites” (c) “Qxzrt Plvv” (d) “Bright Bookmarks”
  2. 2.True or false: “Sunny Sips” is a poor business name. (a) False (b) True
  3. 3.Which of these is a poor logo idea? (a) clear at a small size (b) your own drawing (c) copied from a big brand (d) two or three colours
  4. 4.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  5. 5.Which of these is a poor logo idea? (a) easy to draw by hand (b) twenty colours (c) a simple lemon shape (d) clear at a small size
  6. 6.True or false: “a blurry photo” is a poor logo idea. (a) False (b) True
  7. 7.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  8. 8.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  9. 9.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  10. 10.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  11. 11.Which of these is a poor logo idea? (a) your own drawing (b) too many small details (c) easy to draw by hand (d) two or three colours
  12. 12.True or false: “Chai Corner” is a poor business name. (a) False (b) True
  13. 13.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  14. 14.True or false: “two or three colours” is a poor logo idea. (a) False (b) True
  15. 15.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  16. 16.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  17. 17.True or false: “The Losers’ Stall” is a good business name. (a) False (b) True
  18. 18.Which of these is a poor business name? (a) “Chai Corner” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “Zzkkq Bites”
  19. 19.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True
  20. 20.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) no reason (c) it costs more (d) people recognise you
  21. 21.Which of these is a poor business name? (a) “Chai Corner” (b) “Green Thumb Saplings” (c) “Things” (d) “Maths Buddies”
  22. 22.Which of these is a poor business name? (a) “Sunny Sips” (b) “Qxzrt Plvv” (c) “Paper Petals Cards” (d) “Chai Corner”
  23. 23.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  24. 24.Which of these is a poor logo idea? (a) your own drawing (b) a simple lemon shape (c) clear at a small size (d) a blurry photo
  25. 25.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  26. 26.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  27. 27.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  28. 28.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Qxzrt Plvv” (c) “Bright Bookmarks” (d) “Shop”
  29. 29.True or false: “Things” is a good business name. (a) True (b) False
  30. 30.🏷️ What is a brand? (a) your cash box (b) your stall table (c) how people know you (d) a type of loan
  31. 31.True or false: “Qxzrt Plvv” is a poor business name. (a) True (b) False
  32. 32.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  33. 33.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  34. 34.Which of these is a good business name? (a) “Sunny Sips” (b) “Things” (c) “Qxzrt Plvv” (d) “Zzkkq Bites”
  35. 35.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  36. 36.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  37. 37.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Things” (c) “Maths Buddies” (d) “Sunny Sips”
  38. 38.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  39. 39.Which of these is a good logo idea? (a) tiny unreadable text (b) twenty colours (c) a blurry photo (d) clear at a small size
  40. 40.True or false: “tiny unreadable text” is a poor logo idea. (a) False (b) True

Answer key

  1. “Bright Bookmarks”
  2. False
  3. copied from a big brand
  4. a poor logo idea
  5. twenty colours
  6. True
  7. True
  8. a poor business name
  9. a good business name
  10. a poor logo idea
  11. too many small details
  12. False
  13. False
  14. False
  15. a good logo idea
  16. False
  17. False
  18. “Zzkkq Bites”
  19. False
  20. people recognise you
  21. “Things”
  22. “Qxzrt Plvv”
  23. a poor logo idea
  24. a blurry photo
  25. a good business name
  26. a good logo idea
  27. a poor logo idea
  28. “Bright Bookmarks”
  29. False
  30. how people know you
  31. True
  32. a good business name
  33. a poor business name
  34. “Sunny Sips”
  35. a good business name
  36. a poor business name
  37. “Things”
  38. a good logo idea
  39. clear at a small size
  40. True

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