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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 612 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

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  1. 1.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  2. 2.Which of these is a good logo idea? (a) twenty colours (b) tiny unreadable text (c) a blurry photo (d) two or three colours
  3. 3.True or false: “Qxzrt Plvv” is a good business name. (a) True (b) False
  4. 4.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  5. 5.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  6. 6.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  7. 7.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  8. 8.✍️ A good business name is… (a) rude (b) impossible to spell (c) very long (d) short and easy to say
  9. 9.Which of these is a good business name? (a) “Chai Corner” (b) “Qxzrt Plvv” (c) “The Losers’ Stall” (d) “Stuff and More Stuff”
  10. 10.True or false: “a blurry photo” is a poor logo idea. (a) True (b) False
  11. 11.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Shop” (c) “Sunny Sips” (d) “Qxzrt Plvv”
  12. 12.Which of these is a poor logo idea? (a) clear at a small size (b) two or three colours (c) a simple lemon shape (d) a blurry photo
  13. 13.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  14. 14.🎨 Why not copy a famous logo? (a) it is too easy (b) copying is smart (c) it is someone else’s (d) logos are free
  15. 15.Which of these is a poor business name? (a) “Zzkkq Bites” (b) “Paper Petals Cards” (c) “Bright Bookmarks” (d) “Maths Buddies”
  16. 16.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  17. 17.🏷️ What is a brand? (a) your stall table (b) how people know you (c) a type of loan (d) your cash box
  18. 18.Which of these is a poor business name? (a) “Chai Corner” (b) “Bright Bookmarks” (c) “The Losers’ Stall” (d) “Green Thumb Saplings”
  19. 19.Which of these is a poor business name? (a) “Stuff and More Stuff” (b) “Chai Corner” (c) “Maths Buddies” (d) “Green Thumb Saplings”
  20. 20.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  21. 21.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  22. 22.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  23. 23.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Maths Buddies” (d) “Stuff and More Stuff”
  24. 24.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  25. 25.🔍 Which is the odd one out? (a) “Things” (b) “Shop” (c) “Green Thumb Saplings” (d) “The Losers’ Stall”
  26. 26.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  27. 27.Which of these is a good logo idea? (a) copied from a big brand (b) too many small details (c) clear at a small size (d) a blurry photo
  28. 28.True or false: “Zzkkq Bites” is a good business name. (a) True (b) False
  29. 29.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  30. 30.Which of these is a poor logo idea? (a) clear at a small size (b) two or three colours (c) a simple lemon shape (d) twenty colours
  31. 31.Which of these is a poor business name? (a) “Chai Corner” (b) “Paper Petals Cards” (c) “Shop” (d) “Sunny Sips”
  32. 32.True or false: “Qxzrt Plvv” is a poor business name. (a) True (b) False
  33. 33.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  34. 34.Which of these is a poor logo idea? (a) easy to draw by hand (b) your own drawing (c) two or three colours (d) tiny unreadable text
  35. 35.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  36. 36.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) it costs more (c) no reason (d) people recognise you
  37. 37.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  38. 38.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  39. 39.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Bright Bookmarks” (c) “The Losers’ Stall” (d) “Green Thumb Saplings”
  40. 40.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name

Answer key

  1. a good logo idea
  2. two or three colours
  3. False
  4. a good business name
  5. True
  6. a good business name
  7. True
  8. short and easy to say
  9. “Chai Corner”
  10. True
  11. “Sunny Sips”
  12. a blurry photo
  13. False
  14. it is someone else’s
  15. “Zzkkq Bites”
  16. False
  17. how people know you
  18. “The Losers’ Stall”
  19. “Stuff and More Stuff”
  20. a poor logo idea
  21. a good business name
  22. a good business name
  23. “Stuff and More Stuff”
  24. a poor logo idea
  25. “Green Thumb Saplings”
  26. False
  27. clear at a small size
  28. False
  29. False
  30. twenty colours
  31. “Shop”
  32. True
  33. False
  34. tiny unreadable text
  35. a poor business name
  36. people recognise you
  37. a good business name
  38. a poor logo idea
  39. “The Losers’ Stall”
  40. a poor business name

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