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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 635 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

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  1. 1.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  2. 2.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Maths Buddies” (c) “Qxzrt Plvv” (d) “Sunny Sips”
  3. 3.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  4. 4.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  5. 5.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  6. 6.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  7. 7.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) no reason (c) it costs more (d) people recognise you
  8. 8.True or false: “your own drawing” is a good logo idea. (a) True (b) False
  9. 9.True or false: “copied from a big brand” is a poor logo idea. (a) True (b) False
  10. 10.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  11. 11.True or false: “Zzkkq Bites” is a good business name. (a) True (b) False
  12. 12.✍️ A good business name is… (a) short and easy to say (b) rude (c) impossible to spell (d) very long
  13. 13.🎨 Why not copy a famous logo? (a) it is someone else’s (b) it is too easy (c) logos are free (d) copying is smart
  14. 14.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  15. 15.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  16. 16.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Qxzrt Plvv” (c) “Sunny Sips” (d) “The Losers’ Stall”
  17. 17.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  18. 18.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  19. 19.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  20. 20.True or false: “a blurry photo” is a good logo idea. (a) True (b) False
  21. 21.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  22. 22.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  23. 23.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  24. 24.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  25. 25.Which of these is a poor business name? (a) “Sunny Sips” (b) “Qxzrt Plvv” (c) “Green Thumb Saplings” (d) “Bright Bookmarks”
  26. 26.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Zzkkq Bites” (c) “Things” (d) “Shop”
  27. 27.Which of these is a poor logo idea? (a) a simple lemon shape (b) clear at a small size (c) too many small details (d) two or three colours
  28. 28.Which of these is a good logo idea? (a) copied from a big brand (b) twenty colours (c) your own drawing (d) tiny unreadable text
  29. 29.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  30. 30.True or false: “Qxzrt Plvv” is a poor business name. (a) True (b) False
  31. 31.Which of these is a poor business name? (a) “Things” (b) “Maths Buddies” (c) “Green Thumb Saplings” (d) “Chai Corner”
  32. 32.🏷️ What is a brand? (a) your cash box (b) a type of loan (c) your stall table (d) how people know you
  33. 33.Which of these is a good business name? (a) “Shop” (b) “Zzkkq Bites” (c) “Things” (d) “Chai Corner”
  34. 34.True or false: “Things” is a good business name. (a) True (b) False
  35. 35.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Things” (c) “Maths Buddies” (d) “The Losers’ Stall”
  36. 36.True or false: “too many small details” is a good logo idea. (a) False (b) True
  37. 37.Which of these is a poor business name? (a) “Maths Buddies” (b) “Green Thumb Saplings” (c) “Paper Petals Cards” (d) “The Losers’ Stall”
  38. 38.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  39. 39.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  40. 40.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True

Answer key

  1. False
  2. “Qxzrt Plvv”
  3. a poor business name
  4. a good business name
  5. a good business name
  6. True
  7. people recognise you
  8. True
  9. True
  10. a poor logo idea
  11. False
  12. short and easy to say
  13. it is someone else’s
  14. a good logo idea
  15. a good business name
  16. “Sunny Sips”
  17. False
  18. False
  19. a good business name
  20. False
  21. False
  22. a good business name
  23. a poor business name
  24. True
  25. “Qxzrt Plvv”
  26. “Bright Bookmarks”
  27. too many small details
  28. your own drawing
  29. a poor logo idea
  30. True
  31. “Things”
  32. how people know you
  33. “Chai Corner”
  34. False
  35. “Maths Buddies”
  36. False
  37. “The Losers’ Stall”
  38. a good business name
  39. a good logo idea
  40. False

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