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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 64 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “The Losers’ Stall” is a poor business name. (a) False (b) True
  2. 2.True or false: “your own drawing” is a poor logo idea. (a) True (b) False
  3. 3.True or false: “tiny unreadable text” is a poor logo idea. (a) False (b) True
  4. 4.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Paper Petals Cards” (c) “Qxzrt Plvv” (d) “Bright Bookmarks”
  5. 5.Which of these is a poor business name? (a) “Sunny Sips” (b) “Paper Petals Cards” (c) “Chai Corner” (d) “Zzkkq Bites”
  6. 6.Which of these is a poor logo idea? (a) easy to draw by hand (b) clear at a small size (c) copied from a big brand (d) your own drawing
  7. 7.✍️ A good business name is… (a) very long (b) rude (c) impossible to spell (d) short and easy to say
  8. 8.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  9. 9.True or false: “Things” is a poor business name. (a) True (b) False
  10. 10.🔍 Which is the odd one out? (a) “Shop” (b) “Green Thumb Saplings” (c) “Maths Buddies” (d) “Chai Corner”
  11. 11.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  12. 12.Which of these is a good logo idea? (a) a blurry photo (b) easy to draw by hand (c) copied from a big brand (d) twenty colours
  13. 13.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  14. 14.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Bright Bookmarks” (c) “Shop” (d) “Maths Buddies”
  15. 15.🔁 Why use the same colours on posters and the stall? (a) people recognise you (b) it costs more (c) to confuse buyers (d) no reason
  16. 16.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Things” (c) “Sunny Sips” (d) “Green Thumb Saplings”
  17. 17.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  18. 18.True or false: “Sunny Sips” is a good business name. (a) False (b) True
  19. 19.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  20. 20.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  21. 21.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  22. 22.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  23. 23.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  24. 24.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  25. 25.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Shop” (c) “The Losers’ Stall” (d) “Paper Petals Cards”
  26. 26.🏷️ What is a brand? (a) your cash box (b) a type of loan (c) your stall table (d) how people know you
  27. 27.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  28. 28.True or false: “Green Thumb Saplings” is a poor business name. (a) True (b) False
  29. 29.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Green Thumb Saplings” (c) “Maths Buddies” (d) “Things”
  30. 30.Which of these is a good logo idea? (a) two or three colours (b) twenty colours (c) too many small details (d) copied from a big brand
  31. 31.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True
  32. 32.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Paper Petals Cards” (c) “Bright Bookmarks” (d) “Green Thumb Saplings”
  33. 33.True or false: “Shop” is a good business name. (a) True (b) False
  34. 34.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Qxzrt Plvv” (c) “The Losers’ Stall” (d) “Chai Corner”
  35. 35.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  36. 36.🎨 Why not copy a famous logo? (a) it is someone else’s (b) it is too easy (c) copying is smart (d) logos are free
  37. 37.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  38. 38.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  39. 39.True or false: “two or three colours” is a good logo idea. (a) True (b) False
  40. 40.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Sunny Sips” (c) “Chai Corner” (d) “Stuff and More Stuff”

Answer key

  1. True
  2. False
  3. True
  4. “Qxzrt Plvv”
  5. “Zzkkq Bites”
  6. copied from a big brand
  7. short and easy to say
  8. False
  9. True
  10. “Shop”
  11. a poor business name
  12. easy to draw by hand
  13. a poor logo idea
  14. “Shop”
  15. people recognise you
  16. “Things”
  17. False
  18. True
  19. a poor business name
  20. a good logo idea
  21. False
  22. a good logo idea
  23. a poor business name
  24. a good business name
  25. “Paper Petals Cards”
  26. how people know you
  27. a poor business name
  28. False
  29. “Things”
  30. two or three colours
  31. False
  32. “Qxzrt Plvv”
  33. False
  34. “Chai Corner”
  35. a good business name
  36. it is someone else’s
  37. a good business name
  38. a good logo idea
  39. True
  40. “Stuff and More Stuff”

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