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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 640 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  2. 2.🔁 Why use the same colours on posters and the stall? (a) no reason (b) it costs more (c) to confuse buyers (d) people recognise you
  3. 3.🏷️ What is a brand? (a) your cash box (b) your stall table (c) a type of loan (d) how people know you
  4. 4.Which of these is a good logo idea? (a) twenty colours (b) a blurry photo (c) copied from a big brand (d) a simple lemon shape
  5. 5.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  6. 6.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  7. 7.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Qxzrt Plvv” (c) “Things” (d) “Paper Petals Cards”
  8. 8.Which of these is a good logo idea? (a) twenty colours (b) too many small details (c) your own drawing (d) copied from a big brand
  9. 9.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Bright Bookmarks” (c) “The Losers’ Stall” (d) “Green Thumb Saplings”
  10. 10.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Green Thumb Saplings” (c) “Chai Corner” (d) “Sunny Sips”
  11. 11.Which of these is a good business name? (a) “Things” (b) “Zzkkq Bites” (c) “Qxzrt Plvv” (d) “Maths Buddies”
  12. 12.Which of these is a poor logo idea? (a) two or three colours (b) copied from a big brand (c) easy to draw by hand (d) clear at a small size
  13. 13.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  14. 14.Which of these is a poor logo idea? (a) clear at a small size (b) a simple lemon shape (c) your own drawing (d) too many small details
  15. 15.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  16. 16.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  17. 17.🔍 Which is the odd one out? (a) “Things” (b) “Sunny Sips” (c) “Stuff and More Stuff” (d) “Zzkkq Bites”
  18. 18.True or false: “The Losers’ Stall” is a good business name. (a) True (b) False
  19. 19.Which of these is a poor logo idea? (a) two or three colours (b) a simple lemon shape (c) easy to draw by hand (d) tiny unreadable text
  20. 20.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  21. 21.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  22. 22.True or false: “Shop” is a good business name. (a) False (b) True
  23. 23.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  24. 24.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  25. 25.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  26. 26.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  27. 27.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  28. 28.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  29. 29.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  30. 30.True or false: “two or three colours” is a good logo idea. (a) True (b) False
  31. 31.Which of these is a good business name? (a) “Shop” (b) “Green Thumb Saplings” (c) “Things” (d) “Stuff and More Stuff”
  32. 32.True or false: “Things” is a poor business name. (a) True (b) False
  33. 33.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  34. 34.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Shop” (c) “Stuff and More Stuff” (d) “Sunny Sips”
  35. 35.Which of these is a poor logo idea? (a) a simple lemon shape (b) easy to draw by hand (c) your own drawing (d) twenty colours
  36. 36.Which of these is a poor business name? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Paper Petals Cards” (d) “Stuff and More Stuff”
  37. 37.True or false: “too many small details” is a good logo idea. (a) False (b) True
  38. 38.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Qxzrt Plvv” (c) “Paper Petals Cards” (d) “Chai Corner”
  39. 39.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  40. 40.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Green Thumb Saplings” (c) “Paper Petals Cards” (d) “Stuff and More Stuff”

Answer key

  1. a good business name
  2. people recognise you
  3. how people know you
  4. a simple lemon shape
  5. False
  6. False
  7. “Paper Petals Cards”
  8. your own drawing
  9. “The Losers’ Stall”
  10. “Zzkkq Bites”
  11. “Maths Buddies”
  12. copied from a big brand
  13. a poor business name
  14. too many small details
  15. a poor business name
  16. a good logo idea
  17. “Sunny Sips”
  18. False
  19. tiny unreadable text
  20. False
  21. a good business name
  22. False
  23. a poor business name
  24. False
  25. a good business name
  26. False
  27. True
  28. a good logo idea
  29. a poor logo idea
  30. True
  31. “Green Thumb Saplings”
  32. True
  33. True
  34. “Sunny Sips”
  35. twenty colours
  36. “Stuff and More Stuff”
  37. False
  38. “Qxzrt Plvv”
  39. False
  40. “Stuff and More Stuff”

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