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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 66 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “a blurry photo” is a good logo idea. (a) True (b) False
  2. 2.Which of these is a poor logo idea? (a) easy to draw by hand (b) too many small details (c) two or three colours (d) your own drawing
  3. 3.Which of these is a good business name? (a) “Things” (b) “Shop” (c) “Stuff and More Stuff” (d) “Chai Corner”
  4. 4.True or false: “Stuff and More Stuff” is a poor business name. (a) True (b) False
  5. 5.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  6. 6.True or false: “a blurry photo” is a poor logo idea. (a) True (b) False
  7. 7.Which of these is a good logo idea? (a) tiny unreadable text (b) too many small details (c) two or three colours (d) twenty colours
  8. 8.Which of these is a poor business name? (a) “Qxzrt Plvv” (b) “Green Thumb Saplings” (c) “Chai Corner” (d) “Bright Bookmarks”
  9. 9.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  10. 10.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  11. 11.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Shop” (c) “Chai Corner” (d) “Maths Buddies”
  12. 12.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  13. 13.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  14. 14.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  15. 15.✍️ A good business name is… (a) rude (b) impossible to spell (c) short and easy to say (d) very long
  16. 16.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  17. 17.🎨 Why not copy a famous logo? (a) copying is smart (b) it is too easy (c) logos are free (d) it is someone else’s
  18. 18.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  19. 19.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  20. 20.Which of these is a poor logo idea? (a) clear at a small size (b) two or three colours (c) copied from a big brand (d) your own drawing
  21. 21.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Chai Corner” (c) “Maths Buddies” (d) “Sunny Sips”
  22. 22.🔍 Which is the odd one out? (a) “Things” (b) “Maths Buddies” (c) “Green Thumb Saplings” (d) “Paper Petals Cards”
  23. 23.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  24. 24.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  25. 25.Which of these is a good logo idea? (a) tiny unreadable text (b) copied from a big brand (c) easy to draw by hand (d) a blurry photo
  26. 26.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  27. 27.True or false: “tiny unreadable text” is a poor logo idea. (a) False (b) True
  28. 28.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  29. 29.Which of these is a poor business name? (a) “Sunny Sips” (b) “Maths Buddies” (c) “Bright Bookmarks” (d) “Things”
  30. 30.Which of these is a good logo idea? (a) a blurry photo (b) a simple lemon shape (c) copied from a big brand (d) tiny unreadable text
  31. 31.True or false: “Sunny Sips” is a poor business name. (a) False (b) True
  32. 32.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  33. 33.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  34. 34.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  35. 35.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  36. 36.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  37. 37.True or false: “your own drawing” is a poor logo idea. (a) True (b) False
  38. 38.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Stuff and More Stuff” (c) “Chai Corner” (d) “Sunny Sips”
  39. 39.Which of these is a good logo idea? (a) a blurry photo (b) copied from a big brand (c) too many small details (d) clear at a small size
  40. 40.🏷️ What is a brand? (a) how people know you (b) your stall table (c) a type of loan (d) your cash box

Answer key

  1. False
  2. too many small details
  3. “Chai Corner”
  4. True
  5. True
  6. True
  7. two or three colours
  8. “Qxzrt Plvv”
  9. True
  10. a poor logo idea
  11. “Shop”
  12. False
  13. a poor logo idea
  14. a good business name
  15. short and easy to say
  16. a poor business name
  17. it is someone else’s
  18. a poor logo idea
  19. a good logo idea
  20. copied from a big brand
  21. “Qxzrt Plvv”
  22. “Things”
  23. a good logo idea
  24. False
  25. easy to draw by hand
  26. False
  27. True
  28. a good logo idea
  29. “Things”
  30. a simple lemon shape
  31. False
  32. a poor logo idea
  33. a good business name
  34. a poor logo idea
  35. False
  36. True
  37. False
  38. “Stuff and More Stuff”
  39. clear at a small size
  40. how people know you

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