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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 664 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ What is a brand? (a) a type of loan (b) your cash box (c) your stall table (d) how people know you
  2. 2.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  3. 3.🎨 Why not copy a famous logo? (a) logos are free (b) it is too easy (c) copying is smart (d) it is someone else’s
  4. 4.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  5. 5.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  6. 6.Which of these is a good business name? (a) “Paper Petals Cards” (b) “The Losers’ Stall” (c) “Qxzrt Plvv” (d) “Things”
  7. 7.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  8. 8.Which of these is a poor business name? (a) “Maths Buddies” (b) “Paper Petals Cards” (c) “Bright Bookmarks” (d) “Qxzrt Plvv”
  9. 9.Which of these is a good business name? (a) “Sunny Sips” (b) “Stuff and More Stuff” (c) “Things” (d) “The Losers’ Stall”
  10. 10.True or false: “Stuff and More Stuff” is a poor business name. (a) True (b) False
  11. 11.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Paper Petals Cards” (c) “Sunny Sips” (d) “Things”
  12. 12.True or false: “twenty colours” is a good logo idea. (a) True (b) False
  13. 13.Which of these is a poor logo idea? (a) twenty colours (b) clear at a small size (c) a simple lemon shape (d) easy to draw by hand
  14. 14.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Zzkkq Bites” (c) “Maths Buddies” (d) “Sunny Sips”
  15. 15.Which of these is a good logo idea? (a) too many small details (b) copied from a big brand (c) a simple lemon shape (d) tiny unreadable text
  16. 16.Which of these is a good business name? (a) “Green Thumb Saplings” (b) “The Losers’ Stall” (c) “Things” (d) “Stuff and More Stuff”
  17. 17.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Bright Bookmarks” (c) “Zzkkq Bites” (d) “Stuff and More Stuff”
  18. 18.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  19. 19.True or false: “Shop” is a poor business name. (a) False (b) True
  20. 20.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  21. 21.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  22. 22.🔍 Which is the odd one out? (a) “Shop” (b) “Zzkkq Bites” (c) “Things” (d) “Paper Petals Cards”
  23. 23.Which of these is a good logo idea? (a) clear at a small size (b) tiny unreadable text (c) twenty colours (d) too many small details
  24. 24.Which of these is a poor logo idea? (a) easy to draw by hand (b) clear at a small size (c) too many small details (d) a simple lemon shape
  25. 25.Which of these is a poor logo idea? (a) tiny unreadable text (b) easy to draw by hand (c) a simple lemon shape (d) clear at a small size
  26. 26.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  27. 27.True or false: “Green Thumb Saplings” is a poor business name. (a) False (b) True
  28. 28.Which of these is a good logo idea? (a) your own drawing (b) copied from a big brand (c) tiny unreadable text (d) twenty colours
  29. 29.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  30. 30.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  31. 31.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Things” (c) “Maths Buddies” (d) “Sunny Sips”
  32. 32.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Chai Corner” (c) “Things” (d) “Stuff and More Stuff”
  33. 33.Which of these is a poor business name? (a) “Stuff and More Stuff” (b) “Green Thumb Saplings” (c) “Chai Corner” (d) “Bright Bookmarks”
  34. 34.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Stuff and More Stuff” (c) “Things” (d) “Zzkkq Bites”
  35. 35.True or false: “Green Thumb Saplings” is a good business name. (a) False (b) True
  36. 36.True or false: “Chai Corner” is a poor business name. (a) False (b) True
  37. 37.True or false: “Zzkkq Bites” is a good business name. (a) False (b) True
  38. 38.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  39. 39.🔁 Why use the same colours on posters and the stall? (a) no reason (b) people recognise you (c) to confuse buyers (d) it costs more
  40. 40.True or false: “easy to draw by hand” is a good logo idea. (a) True (b) False

Answer key

  1. how people know you
  2. a good business name
  3. it is someone else’s
  4. a poor logo idea
  5. False
  6. “Paper Petals Cards”
  7. a good logo idea
  8. “Qxzrt Plvv”
  9. “Sunny Sips”
  10. True
  11. “Things”
  12. False
  13. twenty colours
  14. “Zzkkq Bites”
  15. a simple lemon shape
  16. “Green Thumb Saplings”
  17. “Bright Bookmarks”
  18. a poor logo idea
  19. True
  20. a poor logo idea
  21. a poor business name
  22. “Paper Petals Cards”
  23. clear at a small size
  24. too many small details
  25. tiny unreadable text
  26. True
  27. False
  28. your own drawing
  29. False
  30. False
  31. “Things”
  32. “Chai Corner”
  33. “Stuff and More Stuff”
  34. “Bright Bookmarks”
  35. True
  36. False
  37. False
  38. a poor business name
  39. people recognise you
  40. True

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