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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 666 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.✍️ A good business name is… (a) impossible to spell (b) very long (c) short and easy to say (d) rude
  2. 2.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  3. 3.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) people recognise you (c) no reason (d) to confuse buyers
  4. 4.Which of these is a poor business name? (a) “Sunny Sips” (b) “Things” (c) “Green Thumb Saplings” (d) “Paper Petals Cards”
  5. 5.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  6. 6.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  7. 7.True or false: “tiny unreadable text” is a poor logo idea. (a) True (b) False
  8. 8.🔍 Which is the odd one out? (a) “Shop” (b) “Qxzrt Plvv” (c) “Things” (d) “Sunny Sips”
  9. 9.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  10. 10.True or false: “a blurry photo” is a poor logo idea. (a) False (b) True
  11. 11.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  12. 12.True or false: “Shop” is a good business name. (a) False (b) True
  13. 13.True or false: “Things” is a poor business name. (a) True (b) False
  14. 14.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  15. 15.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  16. 16.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  17. 17.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  18. 18.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Chai Corner” (c) “Bright Bookmarks” (d) “Sunny Sips”
  19. 19.True or false: “your own drawing” is a poor logo idea. (a) True (b) False
  20. 20.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  21. 21.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  22. 22.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  23. 23.Which of these is a good logo idea? (a) twenty colours (b) too many small details (c) clear at a small size (d) copied from a big brand
  24. 24.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  25. 25.True or false: “Maths Buddies” is a good business name. (a) True (b) False
  26. 26.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  27. 27.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  28. 28.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Shop” (c) “Stuff and More Stuff” (d) “Maths Buddies”
  29. 29.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  30. 30.True or false: “tiny unreadable text” is a good logo idea. (a) True (b) False
  31. 31.🎨 Why not copy a famous logo? (a) it is someone else’s (b) logos are free (c) copying is smart (d) it is too easy
  32. 32.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “The Losers’ Stall” (c) “Chai Corner” (d) “Maths Buddies”
  33. 33.True or false: “Green Thumb Saplings” is a good business name. (a) True (b) False
  34. 34.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  35. 35.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True
  36. 36.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Stuff and More Stuff” (c) “Shop” (d) “Paper Petals Cards”
  37. 37.Which of these is a poor business name? (a) “Zzkkq Bites” (b) “Bright Bookmarks” (c) “Sunny Sips” (d) “Maths Buddies”
  38. 38.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “The Losers’ Stall” (d) “Bright Bookmarks”
  39. 39.True or false: “Qxzrt Plvv” is a good business name. (a) False (b) True
  40. 40.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea

Answer key

  1. short and easy to say
  2. a good business name
  3. people recognise you
  4. “Things”
  5. True
  6. a poor logo idea
  7. True
  8. “Sunny Sips”
  9. False
  10. True
  11. a good business name
  12. False
  13. True
  14. False
  15. a poor logo idea
  16. True
  17. True
  18. “The Losers’ Stall”
  19. False
  20. a good business name
  21. False
  22. a poor logo idea
  23. clear at a small size
  24. True
  25. True
  26. a poor business name
  27. a poor business name
  28. “Maths Buddies”
  29. True
  30. False
  31. it is someone else’s
  32. “The Losers’ Stall”
  33. True
  34. False
  35. False
  36. “Paper Petals Cards”
  37. “Zzkkq Bites”
  38. “Bright Bookmarks”
  39. False
  40. a good logo idea

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