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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 668 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.✍️ A good business name is… (a) very long (b) impossible to spell (c) rude (d) short and easy to say
  2. 2.Which of these is a poor business name? (a) “Stuff and More Stuff” (b) “Bright Bookmarks” (c) “Maths Buddies” (d) “Sunny Sips”
  3. 3.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Bright Bookmarks” (c) “Paper Petals Cards” (d) “Zzkkq Bites”
  4. 4.True or false: “too many small details” is a good logo idea. (a) False (b) True
  5. 5.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  6. 6.True or false: “Things” is a poor business name. (a) True (b) False
  7. 7.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) no reason (c) to confuse buyers (d) people recognise you
  8. 8.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  9. 9.Which of these is a good logo idea? (a) tiny unreadable text (b) a blurry photo (c) easy to draw by hand (d) copied from a big brand
  10. 10.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Maths Buddies” (c) “Things” (d) “Stuff and More Stuff”
  11. 11.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Things” (c) “Chai Corner” (d) “Maths Buddies”
  12. 12.True or false: “Paper Petals Cards” is a poor business name. (a) True (b) False
  13. 13.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  14. 14.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  15. 15.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  16. 16.Which of these is a poor logo idea? (a) easy to draw by hand (b) tiny unreadable text (c) a simple lemon shape (d) your own drawing
  17. 17.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  18. 18.Which of these is a poor logo idea? (a) copied from a big brand (b) two or three colours (c) easy to draw by hand (d) clear at a small size
  19. 19.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Chai Corner” (c) “Qxzrt Plvv” (d) “Shop”
  20. 20.True or false: “easy to draw by hand” is a good logo idea. (a) True (b) False
  21. 21.🎨 Why not copy a famous logo? (a) copying is smart (b) it is too easy (c) logos are free (d) it is someone else’s
  22. 22.True or false: “The Losers’ Stall” is a good business name. (a) True (b) False
  23. 23.🏷️ What is a brand? (a) your cash box (b) how people know you (c) a type of loan (d) your stall table
  24. 24.True or false: “tiny unreadable text” is a good logo idea. (a) True (b) False
  25. 25.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Things” (c) “Green Thumb Saplings” (d) “Qxzrt Plvv”
  26. 26.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  27. 27.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Paper Petals Cards” (c) “Zzkkq Bites” (d) “Shop”
  28. 28.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  29. 29.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  30. 30.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  31. 31.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  32. 32.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Bright Bookmarks” (c) “Zzkkq Bites” (d) “Sunny Sips”
  33. 33.Which of these is a good business name? (a) “Bright Bookmarks” (b) “Zzkkq Bites” (c) “Qxzrt Plvv” (d) “The Losers’ Stall”
  34. 34.True or false: “twenty colours” is a poor logo idea. (a) True (b) False
  35. 35.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  36. 36.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Chai Corner” (c) “Qxzrt Plvv” (d) “Paper Petals Cards”
  37. 37.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  38. 38.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  39. 39.Which of these is a good logo idea? (a) tiny unreadable text (b) clear at a small size (c) twenty colours (d) a blurry photo
  40. 40.Which of these is a poor business name? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Qxzrt Plvv” (d) “Chai Corner”

Answer key

  1. short and easy to say
  2. “Stuff and More Stuff”
  3. “Zzkkq Bites”
  4. False
  5. a poor logo idea
  6. True
  7. people recognise you
  8. a good business name
  9. easy to draw by hand
  10. “Maths Buddies”
  11. “Things”
  12. False
  13. a poor logo idea
  14. a good logo idea
  15. a good logo idea
  16. tiny unreadable text
  17. True
  18. copied from a big brand
  19. “Chai Corner”
  20. True
  21. it is someone else’s
  22. False
  23. how people know you
  24. False
  25. “Green Thumb Saplings”
  26. False
  27. “Paper Petals Cards”
  28. a good business name
  29. a poor business name
  30. a poor business name
  31. a good logo idea
  32. “Zzkkq Bites”
  33. “Bright Bookmarks”
  34. True
  35. a poor logo idea
  36. “Qxzrt Plvv”
  37. a good logo idea
  38. a poor business name
  39. clear at a small size
  40. “Qxzrt Plvv”

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