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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 678 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔁 Why use the same colours on posters and the stall? (a) no reason (b) people recognise you (c) it costs more (d) to confuse buyers
  2. 2.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  3. 3.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  4. 4.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  5. 5.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  6. 6.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  7. 7.True or false: “your own drawing” is a poor logo idea. (a) True (b) False
  8. 8.🏷️ What is a brand? (a) how people know you (b) a type of loan (c) your stall table (d) your cash box
  9. 9.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  10. 10.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  11. 11.Which of these is a poor logo idea? (a) clear at a small size (b) two or three colours (c) your own drawing (d) tiny unreadable text
  12. 12.Which of these is a good logo idea? (a) a blurry photo (b) copied from a big brand (c) tiny unreadable text (d) a simple lemon shape
  13. 13.True or false: “Green Thumb Saplings” is a poor business name. (a) False (b) True
  14. 14.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Bright Bookmarks” (c) “Qxzrt Plvv” (d) “Sunny Sips”
  15. 15.True or false: “a blurry photo” is a good logo idea. (a) True (b) False
  16. 16.True or false: “Chai Corner” is a good business name. (a) False (b) True
  17. 17.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  18. 18.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Paper Petals Cards” (c) “Qxzrt Plvv” (d) “Zzkkq Bites”
  19. 19.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  20. 20.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Shop” (c) “Green Thumb Saplings” (d) “Sunny Sips”
  21. 21.True or false: “tiny unreadable text” is a good logo idea. (a) True (b) False
  22. 22.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Green Thumb Saplings” (c) “Qxzrt Plvv” (d) “Things”
  23. 23.True or false: “a simple lemon shape” is a good logo idea. (a) True (b) False
  24. 24.Which of these is a good logo idea? (a) copied from a big brand (b) tiny unreadable text (c) a blurry photo (d) your own drawing
  25. 25.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Qxzrt Plvv” (c) “Shop” (d) “Sunny Sips”
  26. 26.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “The Losers’ Stall” (c) “Chai Corner” (d) “Bright Bookmarks”
  27. 27.True or false: “twenty colours” is a poor logo idea. (a) False (b) True
  28. 28.True or false: “too many small details” is a good logo idea. (a) True (b) False
  29. 29.True or false: “Zzkkq Bites” is a good business name. (a) False (b) True
  30. 30.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True
  31. 31.Which of these is a good business name? (a) “Shop” (b) “Zzkkq Bites” (c) “Things” (d) “Paper Petals Cards”
  32. 32.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  33. 33.True or false: “Shop” is a good business name. (a) False (b) True
  34. 34.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Paper Petals Cards” (c) “Green Thumb Saplings” (d) “Zzkkq Bites”
  35. 35.True or false: “two or three colours” is a poor logo idea. (a) False (b) True
  36. 36.True or false: “Bright Bookmarks” is a poor business name. (a) False (b) True
  37. 37.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  38. 38.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Stuff and More Stuff” (c) “Green Thumb Saplings” (d) “Sunny Sips”
  39. 39.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Stuff and More Stuff” (c) “Zzkkq Bites” (d) “Shop”
  40. 40.✍️ A good business name is… (a) very long (b) rude (c) short and easy to say (d) impossible to spell

Answer key

  1. people recognise you
  2. a poor business name
  3. a poor logo idea
  4. a good business name
  5. False
  6. False
  7. False
  8. how people know you
  9. a poor business name
  10. a poor business name
  11. tiny unreadable text
  12. a simple lemon shape
  13. False
  14. “Qxzrt Plvv”
  15. False
  16. True
  17. True
  18. “Paper Petals Cards”
  19. False
  20. “Shop”
  21. False
  22. “Green Thumb Saplings”
  23. True
  24. your own drawing
  25. “Sunny Sips”
  26. “The Losers’ Stall”
  27. True
  28. False
  29. False
  30. False
  31. “Paper Petals Cards”
  32. a poor logo idea
  33. False
  34. “Zzkkq Bites”
  35. False
  36. False
  37. a poor logo idea
  38. “Stuff and More Stuff”
  39. “Sunny Sips”
  40. short and easy to say

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