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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 689 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ What is a brand? (a) your cash box (b) a type of loan (c) how people know you (d) your stall table
  2. 2.Which of these is a poor logo idea? (a) easy to draw by hand (b) a blurry photo (c) a simple lemon shape (d) two or three colours
  3. 3.Which of these is a good logo idea? (a) tiny unreadable text (b) copied from a big brand (c) easy to draw by hand (d) a blurry photo
  4. 4.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  5. 5.Which of these is a poor logo idea? (a) a simple lemon shape (b) clear at a small size (c) too many small details (d) two or three colours
  6. 6.True or false: “Green Thumb Saplings” is a poor business name. (a) False (b) True
  7. 7.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  8. 8.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  9. 9.True or false: “too many small details” is a poor logo idea. (a) True (b) False
  10. 10.✍️ A good business name is… (a) impossible to spell (b) short and easy to say (c) rude (d) very long
  11. 11.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Chai Corner” (c) “Zzkkq Bites” (d) “Sunny Sips”
  12. 12.🔁 Why use the same colours on posters and the stall? (a) no reason (b) people recognise you (c) it costs more (d) to confuse buyers
  13. 13.Which of these is a good logo idea? (a) too many small details (b) copied from a big brand (c) tiny unreadable text (d) your own drawing
  14. 14.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  15. 15.Which of these is a good business name? (a) “Bright Bookmarks” (b) “The Losers’ Stall” (c) “Qxzrt Plvv” (d) “Zzkkq Bites”
  16. 16.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  17. 17.Which of these is a good logo idea? (a) twenty colours (b) clear at a small size (c) a blurry photo (d) tiny unreadable text
  18. 18.Which of these is a good business name? (a) “Paper Petals Cards” (b) “Shop” (c) “Things” (d) “Stuff and More Stuff”
  19. 19.True or false: “twenty colours” is a good logo idea. (a) True (b) False
  20. 20.True or false: “a simple lemon shape” is a good logo idea. (a) True (b) False
  21. 21.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  22. 22.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  23. 23.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Sunny Sips” (c) “Stuff and More Stuff” (d) “Paper Petals Cards”
  24. 24.True or false: “Maths Buddies” is a good business name. (a) True (b) False
  25. 25.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  26. 26.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  27. 27.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Stuff and More Stuff” (c) “Things” (d) “Chai Corner”
  28. 28.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Shop” (c) “Things” (d) “Sunny Sips”
  29. 29.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  30. 30.🎨 Why not copy a famous logo? (a) logos are free (b) it is someone else’s (c) it is too easy (d) copying is smart
  31. 31.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  32. 32.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  33. 33.Which of these is a poor logo idea? (a) clear at a small size (b) your own drawing (c) copied from a big brand (d) easy to draw by hand
  34. 34.True or false: “Paper Petals Cards” is a good business name. (a) False (b) True
  35. 35.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  36. 36.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Things” (c) “Shop” (d) “Green Thumb Saplings”
  37. 37.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  38. 38.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  39. 39.Which of these is a good business name? (a) “Shop” (b) “Things” (c) “Sunny Sips” (d) “Zzkkq Bites”
  40. 40.True or false: “Things” is a poor business name. (a) False (b) True

Answer key

  1. how people know you
  2. a blurry photo
  3. easy to draw by hand
  4. a good business name
  5. too many small details
  6. False
  7. a poor logo idea
  8. a poor business name
  9. True
  10. short and easy to say
  11. “Zzkkq Bites”
  12. people recognise you
  13. your own drawing
  14. a good business name
  15. “Bright Bookmarks”
  16. a good logo idea
  17. clear at a small size
  18. “Paper Petals Cards”
  19. False
  20. True
  21. a poor logo idea
  22. a good business name
  23. “Stuff and More Stuff”
  24. True
  25. True
  26. a poor logo idea
  27. “Chai Corner”
  28. “Sunny Sips”
  29. a poor logo idea
  30. it is someone else’s
  31. True
  32. False
  33. copied from a big brand
  34. True
  35. a good business name
  36. “Green Thumb Saplings”
  37. True
  38. False
  39. “Sunny Sips”
  40. True

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