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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 697 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) people recognise you (c) it costs more (d) no reason
  2. 2.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  3. 3.True or false: “Qxzrt Plvv” is a poor business name. (a) True (b) False
  4. 4.Which of these is a poor logo idea? (a) your own drawing (b) a simple lemon shape (c) a blurry photo (d) clear at a small size
  5. 5.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  6. 6.True or false: “clear at a small size” is a good logo idea. (a) False (b) True
  7. 7.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  8. 8.True or false: “tiny unreadable text” is a good logo idea. (a) True (b) False
  9. 9.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  10. 10.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  11. 11.🎨 Why not copy a famous logo? (a) it is too easy (b) it is someone else’s (c) copying is smart (d) logos are free
  12. 12.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Stuff and More Stuff” (c) “Zzkkq Bites” (d) “Green Thumb Saplings”
  13. 13.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  14. 14.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  15. 15.True or false: “Shop” is a good business name. (a) False (b) True
  16. 16.True or false: “too many small details” is a good logo idea. (a) True (b) False
  17. 17.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  18. 18.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  19. 19.✍️ A good business name is… (a) short and easy to say (b) rude (c) very long (d) impossible to spell
  20. 20.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Maths Buddies” (c) “Qxzrt Plvv” (d) “Sunny Sips”
  21. 21.Which of these is a good business name? (a) “Shop” (b) “Paper Petals Cards” (c) “Qxzrt Plvv” (d) “Zzkkq Bites”
  22. 22.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  23. 23.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  24. 24.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  25. 25.Which of these is a poor business name? (a) “Sunny Sips” (b) “Chai Corner” (c) “Things” (d) “Paper Petals Cards”
  26. 26.🏷️ What is a brand? (a) your cash box (b) a type of loan (c) your stall table (d) how people know you
  27. 27.Which of these is a poor logo idea? (a) copied from a big brand (b) two or three colours (c) your own drawing (d) easy to draw by hand
  28. 28.True or false: “Things” is a poor business name. (a) False (b) True
  29. 29.Which of these is a good logo idea? (a) copied from a big brand (b) tiny unreadable text (c) a simple lemon shape (d) a blurry photo
  30. 30.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Things” (c) “Bright Bookmarks” (d) “Qxzrt Plvv”
  31. 31.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Sunny Sips” (c) “Zzkkq Bites” (d) “Stuff and More Stuff”
  32. 32.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  33. 33.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  34. 34.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  35. 35.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  36. 36.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Green Thumb Saplings” (c) “The Losers’ Stall” (d) “Qxzrt Plvv”
  37. 37.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  38. 38.True or false: “Things” is a good business name. (a) False (b) True
  39. 39.🔍 Which is the odd one out? (a) “Shop” (b) “Bright Bookmarks” (c) “Sunny Sips” (d) “Chai Corner”
  40. 40.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name

Answer key

  1. people recognise you
  2. a good logo idea
  3. True
  4. a blurry photo
  5. a good business name
  6. True
  7. a good business name
  8. False
  9. a good business name
  10. a poor logo idea
  11. it is someone else’s
  12. “Green Thumb Saplings”
  13. a poor business name
  14. a poor business name
  15. False
  16. False
  17. False
  18. a good logo idea
  19. short and easy to say
  20. “Qxzrt Plvv”
  21. “Paper Petals Cards”
  22. a poor business name
  23. True
  24. False
  25. “Things”
  26. how people know you
  27. copied from a big brand
  28. True
  29. a simple lemon shape
  30. “Bright Bookmarks”
  31. “Sunny Sips”
  32. False
  33. a poor business name
  34. True
  35. a good business name
  36. “Green Thumb Saplings”
  37. a good logo idea
  38. False
  39. “Shop”
  40. a poor business name

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