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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 703 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.Which of these is a good business name? (a) “Shop” (b) “Qxzrt Plvv” (c) “Paper Petals Cards” (d) “Zzkkq Bites”
  2. 2.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  3. 3.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Qxzrt Plvv” (c) “Shop” (d) “Sunny Sips”
  4. 4.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Sunny Sips” (c) “Zzkkq Bites” (d) “Chai Corner”
  5. 5.🏷️ What is a brand? (a) how people know you (b) a type of loan (c) your cash box (d) your stall table
  6. 6.Which of these is a good logo idea? (a) tiny unreadable text (b) too many small details (c) clear at a small size (d) a blurry photo
  7. 7.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  8. 8.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  9. 9.True or false: “Maths Buddies” is a poor business name. (a) False (b) True
  10. 10.Which of these is a poor business name? (a) “Maths Buddies” (b) “Sunny Sips” (c) “Shop” (d) “Bright Bookmarks”
  11. 11.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Things” (c) “Qxzrt Plvv” (d) “The Losers’ Stall”
  12. 12.Which of these is a poor logo idea? (a) your own drawing (b) a simple lemon shape (c) too many small details (d) easy to draw by hand
  13. 13.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  14. 14.🔍 Which is the odd one out? (a) “Chai Corner” (b) “The Losers’ Stall” (c) “Qxzrt Plvv” (d) “Zzkkq Bites”
  15. 15.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  16. 16.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  17. 17.Which of these is a poor business name? (a) “Sunny Sips” (b) “Chai Corner” (c) “Qxzrt Plvv” (d) “Maths Buddies”
  18. 18.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Bright Bookmarks” (c) “Green Thumb Saplings” (d) “Sunny Sips”
  19. 19.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Things” (c) “Maths Buddies” (d) “Qxzrt Plvv”
  20. 20.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  21. 21.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  22. 22.True or false: “Things” is a poor business name. (a) False (b) True
  23. 23.🔁 Why use the same colours on posters and the stall? (a) no reason (b) it costs more (c) people recognise you (d) to confuse buyers
  24. 24.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  25. 25.True or false: “Maths Buddies” is a good business name. (a) False (b) True
  26. 26.True or false: “Paper Petals Cards” is a poor business name. (a) True (b) False
  27. 27.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  28. 28.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  29. 29.True or false: “too many small details” is a good logo idea. (a) True (b) False
  30. 30.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  31. 31.Which of these is a good logo idea? (a) too many small details (b) two or three colours (c) a blurry photo (d) tiny unreadable text
  32. 32.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  33. 33.Which of these is a poor business name? (a) “The Losers’ Stall” (b) “Green Thumb Saplings” (c) “Sunny Sips” (d) “Bright Bookmarks”
  34. 34.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  35. 35.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  36. 36.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Green Thumb Saplings” (c) “Paper Petals Cards” (d) “Zzkkq Bites”
  37. 37.True or false: “Paper Petals Cards” is a good business name. (a) False (b) True
  38. 38.Which of these is a good business name? (a) “Shop” (b) “Green Thumb Saplings” (c) “Zzkkq Bites” (d) “The Losers’ Stall”
  39. 39.True or false: “easy to draw by hand” is a good logo idea. (a) True (b) False
  40. 40.🎨 Why not copy a famous logo? (a) logos are free (b) it is too easy (c) copying is smart (d) it is someone else’s

Answer key

  1. “Paper Petals Cards”
  2. False
  3. “Sunny Sips”
  4. “Zzkkq Bites”
  5. how people know you
  6. clear at a small size
  7. a good logo idea
  8. a good business name
  9. False
  10. “Shop”
  11. “Green Thumb Saplings”
  12. too many small details
  13. a good business name
  14. “Chai Corner”
  15. a good logo idea
  16. a poor business name
  17. “Qxzrt Plvv”
  18. “Stuff and More Stuff”
  19. “Maths Buddies”
  20. a poor business name
  21. a good business name
  22. True
  23. people recognise you
  24. a poor business name
  25. True
  26. False
  27. a good logo idea
  28. a good business name
  29. False
  30. False
  31. two or three colours
  32. a poor business name
  33. “The Losers’ Stall”
  34. a poor logo idea
  35. False
  36. “Zzkkq Bites”
  37. True
  38. “Green Thumb Saplings”
  39. True
  40. it is someone else’s

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