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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 713 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.✍️ A good business name is… (a) rude (b) impossible to spell (c) short and easy to say (d) very long
  2. 2.🎨 Why not copy a famous logo? (a) it is someone else’s (b) copying is smart (c) it is too easy (d) logos are free
  3. 3.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  4. 4.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  5. 5.Which of these is a poor business name? (a) “Stuff and More Stuff” (b) “Chai Corner” (c) “Maths Buddies” (d) “Sunny Sips”
  6. 6.Which of these is a good business name? (a) “Shop” (b) “The Losers’ Stall” (c) “Chai Corner” (d) “Zzkkq Bites”
  7. 7.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  8. 8.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  9. 9.Which of these is a poor logo idea? (a) a blurry photo (b) two or three colours (c) a simple lemon shape (d) clear at a small size
  10. 10.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Maths Buddies” (c) “Chai Corner” (d) “Bright Bookmarks”
  11. 11.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Things” (c) “Chai Corner” (d) “Bright Bookmarks”
  12. 12.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  13. 13.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  14. 14.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  15. 15.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Things” (d) “Paper Petals Cards”
  16. 16.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Stuff and More Stuff” (c) “Things” (d) “Sunny Sips”
  17. 17.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  18. 18.Which of these is a good business name? (a) “Things” (b) “Zzkkq Bites” (c) “Green Thumb Saplings” (d) “Shop”
  19. 19.Which of these is a poor business name? (a) “Zzkkq Bites” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “Green Thumb Saplings”
  20. 20.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  21. 21.True or false: “Chai Corner” is a good business name. (a) False (b) True
  22. 22.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  23. 23.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  24. 24.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  25. 25.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  26. 26.🏷️ What is a brand? (a) how people know you (b) your cash box (c) your stall table (d) a type of loan
  27. 27.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Shop” (c) “Stuff and More Stuff” (d) “Paper Petals Cards”
  28. 28.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True
  29. 29.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  30. 30.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  31. 31.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  32. 32.Which of these is a good business name? (a) “Maths Buddies” (b) “Things” (c) “Stuff and More Stuff” (d) “The Losers’ Stall”
  33. 33.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  34. 34.🔁 Why use the same colours on posters and the stall? (a) no reason (b) to confuse buyers (c) it costs more (d) people recognise you
  35. 35.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  36. 36.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  37. 37.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  38. 38.Which of these is a poor logo idea? (a) tiny unreadable text (b) two or three colours (c) clear at a small size (d) easy to draw by hand
  39. 39.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  40. 40.True or false: “Qxzrt Plvv” is a good business name. (a) False (b) True

Answer key

  1. short and easy to say
  2. it is someone else’s
  3. False
  4. False
  5. “Stuff and More Stuff”
  6. “Chai Corner”
  7. a poor business name
  8. False
  9. a blurry photo
  10. “Qxzrt Plvv”
  11. “Things”
  12. a poor business name
  13. a poor business name
  14. a good business name
  15. “Paper Petals Cards”
  16. “Sunny Sips”
  17. a good business name
  18. “Green Thumb Saplings”
  19. “Zzkkq Bites”
  20. a good logo idea
  21. True
  22. False
  23. a poor logo idea
  24. a good business name
  25. a good business name
  26. how people know you
  27. “Paper Petals Cards”
  28. False
  29. a poor logo idea
  30. True
  31. a poor business name
  32. “Maths Buddies”
  33. a good business name
  34. people recognise you
  35. a good business name
  36. a good logo idea
  37. a poor logo idea
  38. tiny unreadable text
  39. a good logo idea
  40. False

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