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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 720 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🎨 Why not copy a famous logo? (a) it is too easy (b) logos are free (c) copying is smart (d) it is someone else’s
  2. 2.True or false: “Things” is a poor business name. (a) False (b) True
  3. 3.Which of these is a good logo idea? (a) copied from a big brand (b) two or three colours (c) too many small details (d) twenty colours
  4. 4.True or false: “Bright Bookmarks” is a good business name. (a) True (b) False
  5. 5.Which of these is a good business name? (a) “Shop” (b) “Zzkkq Bites” (c) “Stuff and More Stuff” (d) “Paper Petals Cards”
  6. 6.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Maths Buddies” (c) “Chai Corner” (d) “Qxzrt Plvv”
  7. 7.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Stuff and More Stuff” (c) “Shop” (d) “Bright Bookmarks”
  8. 8.Which of these is a poor logo idea? (a) easy to draw by hand (b) a simple lemon shape (c) twenty colours (d) two or three colours
  9. 9.🏷️ What is a brand? (a) your stall table (b) a type of loan (c) how people know you (d) your cash box
  10. 10.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  11. 11.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  12. 12.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “Stuff and More Stuff”
  13. 13.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  14. 14.🔁 Why use the same colours on posters and the stall? (a) no reason (b) people recognise you (c) to confuse buyers (d) it costs more
  15. 15.True or false: “too many small details” is a poor logo idea. (a) True (b) False
  16. 16.Which of these is a poor logo idea? (a) your own drawing (b) a simple lemon shape (c) copied from a big brand (d) two or three colours
  17. 17.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  18. 18.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  19. 19.True or false: “Maths Buddies” is a good business name. (a) False (b) True
  20. 20.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Maths Buddies” (d) “Things”
  21. 21.True or false: “Shop” is a poor business name. (a) True (b) False
  22. 22.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  23. 23.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  24. 24.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True
  25. 25.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Sunny Sips” (c) “The Losers’ Stall” (d) “Qxzrt Plvv”
  26. 26.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  27. 27.True or false: “a blurry photo” is a poor logo idea. (a) False (b) True
  28. 28.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Sunny Sips” (c) “Qxzrt Plvv” (d) “Green Thumb Saplings”
  29. 29.True or false: “Green Thumb Saplings” is a poor business name. (a) True (b) False
  30. 30.✍️ A good business name is… (a) rude (b) short and easy to say (c) impossible to spell (d) very long
  31. 31.True or false: “Sunny Sips” is a good business name. (a) False (b) True
  32. 32.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  33. 33.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  34. 34.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  35. 35.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  36. 36.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Maths Buddies” (c) “Things” (d) “Shop”
  37. 37.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  38. 38.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “The Losers’ Stall” (c) “Chai Corner” (d) “Zzkkq Bites”
  39. 39.Which of these is a poor logo idea? (a) two or three colours (b) clear at a small size (c) easy to draw by hand (d) a blurry photo
  40. 40.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name

Answer key

  1. it is someone else’s
  2. True
  3. two or three colours
  4. True
  5. “Paper Petals Cards”
  6. “Qxzrt Plvv”
  7. “Bright Bookmarks”
  8. twenty colours
  9. how people know you
  10. False
  11. False
  12. “Stuff and More Stuff”
  13. True
  14. people recognise you
  15. True
  16. copied from a big brand
  17. False
  18. a poor logo idea
  19. True
  20. “Things”
  21. True
  22. a poor business name
  23. a good logo idea
  24. False
  25. “Sunny Sips”
  26. a good logo idea
  27. True
  28. “Qxzrt Plvv”
  29. False
  30. short and easy to say
  31. True
  32. a good logo idea
  33. False
  34. True
  35. a poor business name
  36. “Maths Buddies”
  37. False
  38. “Chai Corner”
  39. a blurry photo
  40. a good business name

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