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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 742 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  2. 2.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  3. 3.True or false: “two or three colours” is a poor logo idea. (a) False (b) True
  4. 4.Which of these is a good business name? (a) “Sunny Sips” (b) “Zzkkq Bites” (c) “Stuff and More Stuff” (d) “Things”
  5. 5.Which of these is a good business name? (a) “Shop” (b) “Things” (c) “Paper Petals Cards” (d) “Stuff and More Stuff”
  6. 6.🔁 Why use the same colours on posters and the stall? (a) no reason (b) to confuse buyers (c) it costs more (d) people recognise you
  7. 7.True or false: “a blurry photo” is a good logo idea. (a) True (b) False
  8. 8.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  9. 9.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  10. 10.Which of these is a good business name? (a) “Maths Buddies” (b) “Shop” (c) “Stuff and More Stuff” (d) “The Losers’ Stall”
  11. 11.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  12. 12.True or false: “Maths Buddies” is a poor business name. (a) False (b) True
  13. 13.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “The Losers’ Stall” (c) “Shop” (d) “Bright Bookmarks”
  14. 14.Which of these is a poor logo idea? (a) your own drawing (b) clear at a small size (c) easy to draw by hand (d) too many small details
  15. 15.Which of these is a good logo idea? (a) copied from a big brand (b) a simple lemon shape (c) tiny unreadable text (d) too many small details
  16. 16.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  17. 17.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  18. 18.True or false: “Things” is a poor business name. (a) True (b) False
  19. 19.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Bright Bookmarks” (c) “Qxzrt Plvv” (d) “The Losers’ Stall”
  20. 20.Which of these is a good logo idea? (a) clear at a small size (b) too many small details (c) a blurry photo (d) copied from a big brand
  21. 21.Which of these is a good logo idea? (a) two or three colours (b) twenty colours (c) too many small details (d) tiny unreadable text
  22. 22.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  23. 23.True or false: “Shop” is a good business name. (a) False (b) True
  24. 24.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Shop” (c) “Sunny Sips” (d) “Qxzrt Plvv”
  25. 25.🏷️ What is a brand? (a) how people know you (b) your stall table (c) a type of loan (d) your cash box
  26. 26.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  27. 27.Which of these is a poor business name? (a) “Chai Corner” (b) “Bright Bookmarks” (c) “Qxzrt Plvv” (d) “Green Thumb Saplings”
  28. 28.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  29. 29.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  30. 30.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Stuff and More Stuff” (c) “Green Thumb Saplings” (d) “Chai Corner”
  31. 31.Which of these is a good logo idea? (a) too many small details (b) copied from a big brand (c) twenty colours (d) your own drawing
  32. 32.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  33. 33.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  34. 34.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  35. 35.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Shop” (c) “Chai Corner” (d) “Things”
  36. 36.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  37. 37.True or false: “too many small details” is a poor logo idea. (a) True (b) False
  38. 38.🎨 Why not copy a famous logo? (a) logos are free (b) it is too easy (c) copying is smart (d) it is someone else’s
  39. 39.✍️ A good business name is… (a) rude (b) short and easy to say (c) impossible to spell (d) very long
  40. 40.True or false: “Qxzrt Plvv” is a poor business name. (a) False (b) True

Answer key

  1. a poor logo idea
  2. a poor logo idea
  3. False
  4. “Sunny Sips”
  5. “Paper Petals Cards”
  6. people recognise you
  7. False
  8. a poor business name
  9. a good business name
  10. “Maths Buddies”
  11. a good business name
  12. False
  13. “Bright Bookmarks”
  14. too many small details
  15. a simple lemon shape
  16. a poor business name
  17. True
  18. True
  19. “Bright Bookmarks”
  20. clear at a small size
  21. two or three colours
  22. a poor logo idea
  23. False
  24. “Sunny Sips”
  25. how people know you
  26. a good business name
  27. “Qxzrt Plvv”
  28. a poor logo idea
  29. False
  30. “Stuff and More Stuff”
  31. your own drawing
  32. False
  33. a good business name
  34. a good logo idea
  35. “Chai Corner”
  36. a good logo idea
  37. True
  38. it is someone else’s
  39. short and easy to say
  40. True

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