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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 761 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Chai Corner” (d) “Things”
  2. 2.🔁 Why use the same colours on posters and the stall? (a) people recognise you (b) it costs more (c) to confuse buyers (d) no reason
  3. 3.Which of these is a good business name? (a) “Shop” (b) “Things” (c) “Stuff and More Stuff” (d) “Chai Corner”
  4. 4.True or false: “copied from a big brand” is a poor logo idea. (a) True (b) False
  5. 5.True or false: “Paper Petals Cards” is a poor business name. (a) True (b) False
  6. 6.Which of these is a good business name? (a) “Bright Bookmarks” (b) “The Losers’ Stall” (c) “Qxzrt Plvv” (d) “Things”
  7. 7.Which of these is a poor logo idea? (a) too many small details (b) your own drawing (c) two or three colours (d) clear at a small size
  8. 8.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  9. 9.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  10. 10.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  11. 11.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Maths Buddies” (c) “Things” (d) “Bright Bookmarks”
  12. 12.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  13. 13.True or false: “Sunny Sips” is a poor business name. (a) False (b) True
  14. 14.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  15. 15.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  16. 16.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  17. 17.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Sunny Sips” (d) “Things”
  18. 18.True or false: “The Losers’ Stall” is a good business name. (a) False (b) True
  19. 19.🏷️ What is a brand? (a) your stall table (b) your cash box (c) how people know you (d) a type of loan
  20. 20.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Maths Buddies” (c) “Paper Petals Cards” (d) “Shop”
  21. 21.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  22. 22.True or false: “two or three colours” is a poor logo idea. (a) False (b) True
  23. 23.Which of these is a poor logo idea? (a) clear at a small size (b) a simple lemon shape (c) your own drawing (d) a blurry photo
  24. 24.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  25. 25.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  26. 26.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  27. 27.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  28. 28.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  29. 29.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  30. 30.✍️ A good business name is… (a) impossible to spell (b) very long (c) rude (d) short and easy to say
  31. 31.True or false: “Sunny Sips” is a good business name. (a) False (b) True
  32. 32.True or false: “Things” is a good business name. (a) True (b) False
  33. 33.Which of these is a good logo idea? (a) copied from a big brand (b) tiny unreadable text (c) a simple lemon shape (d) a blurry photo
  34. 34.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  35. 35.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Things” (c) “Qxzrt Plvv” (d) “Green Thumb Saplings”
  36. 36.🎨 Why not copy a famous logo? (a) it is someone else’s (b) it is too easy (c) logos are free (d) copying is smart
  37. 37.Which of these is a poor logo idea? (a) easy to draw by hand (b) a simple lemon shape (c) copied from a big brand (d) your own drawing
  38. 38.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  39. 39.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Chai Corner” (c) “Paper Petals Cards” (d) “Qxzrt Plvv”
  40. 40.Which of these is a poor logo idea? (a) a simple lemon shape (b) two or three colours (c) easy to draw by hand (d) tiny unreadable text

Answer key

  1. “Chai Corner”
  2. people recognise you
  3. “Chai Corner”
  4. True
  5. False
  6. “Bright Bookmarks”
  7. too many small details
  8. False
  9. a poor logo idea
  10. True
  11. “Things”
  12. a good business name
  13. False
  14. a good business name
  15. a poor logo idea
  16. a poor business name
  17. “Sunny Sips”
  18. False
  19. how people know you
  20. “Shop”
  21. a good logo idea
  22. False
  23. a blurry photo
  24. a poor business name
  25. a good logo idea
  26. a good business name
  27. a poor business name
  28. False
  29. False
  30. short and easy to say
  31. True
  32. False
  33. a simple lemon shape
  34. a good business name
  35. “Green Thumb Saplings”
  36. it is someone else’s
  37. copied from a big brand
  38. True
  39. “Qxzrt Plvv”
  40. tiny unreadable text

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