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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 803 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

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  1. 1.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Bright Bookmarks” (c) “Things” (d) “Paper Petals Cards”
  2. 2.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Stuff and More Stuff” (c) “Maths Buddies” (d) “Paper Petals Cards”
  3. 3.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Chai Corner” (c) “The Losers’ Stall” (d) “Shop”
  4. 4.🔁 Why use the same colours on posters and the stall? (a) people recognise you (b) it costs more (c) no reason (d) to confuse buyers
  5. 5.True or false: “tiny unreadable text” is a poor logo idea. (a) False (b) True
  6. 6.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  7. 7.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Paper Petals Cards” (c) “Chai Corner” (d) “The Losers’ Stall”
  8. 8.✍️ A good business name is… (a) impossible to spell (b) very long (c) short and easy to say (d) rude
  9. 9.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  10. 10.Which of these is a poor business name? (a) “Chai Corner” (b) “Bright Bookmarks” (c) “Paper Petals Cards” (d) “Things”
  11. 11.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  12. 12.True or false: “two or three colours” is a good logo idea. (a) True (b) False
  13. 13.Which of these is a good logo idea? (a) copied from a big brand (b) your own drawing (c) too many small details (d) twenty colours
  14. 14.Which of these is a good business name? (a) “Things” (b) “Qxzrt Plvv” (c) “Bright Bookmarks” (d) “Stuff and More Stuff”
  15. 15.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  16. 16.Which of these is a poor logo idea? (a) clear at a small size (b) twenty colours (c) a simple lemon shape (d) easy to draw by hand
  17. 17.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  18. 18.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Qxzrt Plvv” (c) “Green Thumb Saplings” (d) “Shop”
  19. 19.True or false: “copied from a big brand” is a poor logo idea. (a) True (b) False
  20. 20.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  21. 21.True or false: “Green Thumb Saplings” is a poor business name. (a) False (b) True
  22. 22.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Chai Corner” (c) “Paper Petals Cards” (d) “Stuff and More Stuff”
  23. 23.Which of these is a good logo idea? (a) copied from a big brand (b) two or three colours (c) twenty colours (d) too many small details
  24. 24.🏷️ What is a brand? (a) your cash box (b) a type of loan (c) your stall table (d) how people know you
  25. 25.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  26. 26.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  27. 27.True or false: “Things” is a good business name. (a) False (b) True
  28. 28.Which of these is a good logo idea? (a) a simple lemon shape (b) tiny unreadable text (c) copied from a big brand (d) twenty colours
  29. 29.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Sunny Sips” (c) “Zzkkq Bites” (d) “Shop”
  30. 30.True or false: “twenty colours” is a poor logo idea. (a) True (b) False
  31. 31.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  32. 32.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Things” (c) “Qxzrt Plvv” (d) “Bright Bookmarks”
  33. 33.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  34. 34.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Shop” (c) “Chai Corner” (d) “Qxzrt Plvv”
  35. 35.True or false: “two or three colours” is a poor logo idea. (a) False (b) True
  36. 36.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True
  37. 37.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  38. 38.True or false: “too many small details” is a good logo idea. (a) False (b) True
  39. 39.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Shop” (c) “Things” (d) “Maths Buddies”
  40. 40.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea

Answer key

  1. “Things”
  2. “Stuff and More Stuff”
  3. “Chai Corner”
  4. people recognise you
  5. True
  6. a poor logo idea
  7. “The Losers’ Stall”
  8. short and easy to say
  9. a poor logo idea
  10. “Things”
  11. False
  12. True
  13. your own drawing
  14. “Bright Bookmarks”
  15. a good business name
  16. twenty colours
  17. False
  18. “Green Thumb Saplings”
  19. True
  20. a poor business name
  21. False
  22. “Stuff and More Stuff”
  23. two or three colours
  24. how people know you
  25. a good logo idea
  26. a good business name
  27. False
  28. a simple lemon shape
  29. “Sunny Sips”
  30. True
  31. False
  32. “Bright Bookmarks”
  33. True
  34. “Chai Corner”
  35. False
  36. False
  37. a good logo idea
  38. False
  39. “Maths Buddies”
  40. a good logo idea

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