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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 815 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  2. 2.Which of these is a good logo idea? (a) twenty colours (b) two or three colours (c) too many small details (d) tiny unreadable text
  3. 3.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  4. 4.🎨 Why not copy a famous logo? (a) copying is smart (b) it is too easy (c) it is someone else’s (d) logos are free
  5. 5.True or false: “Stuff and More Stuff” is a poor business name. (a) False (b) True
  6. 6.True or false: “Sunny Sips” is a poor business name. (a) True (b) False
  7. 7.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  8. 8.True or false: “a blurry photo” is a good logo idea. (a) True (b) False
  9. 9.True or false: “copied from a big brand” is a poor logo idea. (a) True (b) False
  10. 10.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  11. 11.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Paper Petals Cards” (c) “The Losers’ Stall” (d) “Sunny Sips”
  12. 12.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  13. 13.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  14. 14.🏷️ What is a brand? (a) a type of loan (b) how people know you (c) your stall table (d) your cash box
  15. 15.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  16. 16.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  17. 17.True or false: “Chai Corner” is a good business name. (a) False (b) True
  18. 18.🔍 Which is the odd one out? (a) “Things” (b) “Qxzrt Plvv” (c) “Sunny Sips” (d) “Zzkkq Bites”
  19. 19.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  20. 20.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  21. 21.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  22. 22.Which of these is a poor logo idea? (a) two or three colours (b) easy to draw by hand (c) a simple lemon shape (d) twenty colours
  23. 23.Which of these is a good logo idea? (a) a blurry photo (b) clear at a small size (c) copied from a big brand (d) too many small details
  24. 24.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Things” (c) “Bright Bookmarks” (d) “Stuff and More Stuff”
  25. 25.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Maths Buddies” (c) “Green Thumb Saplings” (d) “Shop”
  26. 26.True or false: “Shop” is a poor business name. (a) True (b) False
  27. 27.Which of these is a good business name? (a) “Paper Petals Cards” (b) “Stuff and More Stuff” (c) “The Losers’ Stall” (d) “Things”
  28. 28.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  29. 29.Which of these is a poor business name? (a) “Sunny Sips” (b) “Paper Petals Cards” (c) “Chai Corner” (d) “Stuff and More Stuff”
  30. 30.Which of these is a good logo idea? (a) too many small details (b) copied from a big brand (c) easy to draw by hand (d) twenty colours
  31. 31.True or false: “Green Thumb Saplings” is a good business name. (a) True (b) False
  32. 32.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Qxzrt Plvv” (c) “Things” (d) “Sunny Sips”
  33. 33.True or false: “Shop” is a good business name. (a) True (b) False
  34. 34.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) people recognise you (c) no reason (d) it costs more
  35. 35.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  36. 36.True or false: “your own drawing” is a poor logo idea. (a) True (b) False
  37. 37.Which of these is a good logo idea? (a) too many small details (b) copied from a big brand (c) a blurry photo (d) your own drawing
  38. 38.Which of these is a poor logo idea? (a) your own drawing (b) a simple lemon shape (c) copied from a big brand (d) clear at a small size
  39. 39.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  40. 40.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Qxzrt Plvv” (c) “Green Thumb Saplings” (d) “Things”

Answer key

  1. False
  2. two or three colours
  3. False
  4. it is someone else’s
  5. True
  6. False
  7. True
  8. False
  9. True
  10. a poor business name
  11. “The Losers’ Stall”
  12. a poor logo idea
  13. a good business name
  14. how people know you
  15. a good logo idea
  16. a poor logo idea
  17. True
  18. “Sunny Sips”
  19. False
  20. False
  21. a good business name
  22. twenty colours
  23. clear at a small size
  24. “Bright Bookmarks”
  25. “Shop”
  26. True
  27. “Paper Petals Cards”
  28. False
  29. “Stuff and More Stuff”
  30. easy to draw by hand
  31. True
  32. “Sunny Sips”
  33. False
  34. people recognise you
  35. a poor business name
  36. False
  37. your own drawing
  38. copied from a big brand
  39. a poor logo idea
  40. “Green Thumb Saplings”

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