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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 822 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) to confuse buyers (c) no reason (d) people recognise you
  2. 2.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  3. 3.Which of these is a good logo idea? (a) tiny unreadable text (b) a simple lemon shape (c) a blurry photo (d) copied from a big brand
  4. 4.✍️ A good business name is… (a) rude (b) impossible to spell (c) short and easy to say (d) very long
  5. 5.True or false: “Shop” is a good business name. (a) True (b) False
  6. 6.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  7. 7.Which of these is a poor logo idea? (a) clear at a small size (b) two or three colours (c) copied from a big brand (d) easy to draw by hand
  8. 8.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Things” (c) “Maths Buddies” (d) “Paper Petals Cards”
  9. 9.🏷️ What is a brand? (a) your cash box (b) how people know you (c) your stall table (d) a type of loan
  10. 10.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  11. 11.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  12. 12.Which of these is a poor business name? (a) “Zzkkq Bites” (b) “Paper Petals Cards” (c) “Maths Buddies” (d) “Sunny Sips”
  13. 13.Which of these is a good business name? (a) “Green Thumb Saplings” (b) “Things” (c) “Stuff and More Stuff” (d) “Qxzrt Plvv”
  14. 14.Which of these is a poor business name? (a) “Maths Buddies” (b) “Paper Petals Cards” (c) “Qxzrt Plvv” (d) “Sunny Sips”
  15. 15.True or false: “a blurry photo” is a good logo idea. (a) True (b) False
  16. 16.Which of these is a poor logo idea? (a) two or three colours (b) too many small details (c) your own drawing (d) clear at a small size
  17. 17.🎨 Why not copy a famous logo? (a) copying is smart (b) logos are free (c) it is too easy (d) it is someone else’s
  18. 18.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  19. 19.Which of these is a good business name? (a) “Chai Corner” (b) “Things” (c) “Zzkkq Bites” (d) “Stuff and More Stuff”
  20. 20.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  21. 21.Which of these is a good business name? (a) “Things” (b) “Zzkkq Bites” (c) “Maths Buddies” (d) “Shop”
  22. 22.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  23. 23.Which of these is a poor logo idea? (a) two or three colours (b) your own drawing (c) a simple lemon shape (d) twenty colours
  24. 24.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  25. 25.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “The Losers’ Stall” (c) “Chai Corner” (d) “Zzkkq Bites”
  26. 26.True or false: “Things” is a good business name. (a) True (b) False
  27. 27.True or false: “clear at a small size” is a good logo idea. (a) False (b) True
  28. 28.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “The Losers’ Stall” (c) “Zzkkq Bites” (d) “Qxzrt Plvv”
  29. 29.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  30. 30.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  31. 31.True or false: “Sunny Sips” is a good business name. (a) False (b) True
  32. 32.True or false: “The Losers’ Stall” is a good business name. (a) False (b) True
  33. 33.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  34. 34.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True
  35. 35.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  36. 36.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  37. 37.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  38. 38.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  39. 39.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  40. 40.Which of these is a poor logo idea? (a) a simple lemon shape (b) your own drawing (c) tiny unreadable text (d) easy to draw by hand

Answer key

  1. people recognise you
  2. a good logo idea
  3. a simple lemon shape
  4. short and easy to say
  5. False
  6. a good logo idea
  7. copied from a big brand
  8. “Things”
  9. how people know you
  10. False
  11. a good business name
  12. “Zzkkq Bites”
  13. “Green Thumb Saplings”
  14. “Qxzrt Plvv”
  15. False
  16. too many small details
  17. it is someone else’s
  18. True
  19. “Chai Corner”
  20. a good logo idea
  21. “Maths Buddies”
  22. a poor logo idea
  23. twenty colours
  24. True
  25. “Chai Corner”
  26. False
  27. True
  28. “Green Thumb Saplings”
  29. a poor logo idea
  30. a poor logo idea
  31. True
  32. False
  33. a poor logo idea
  34. False
  35. a poor business name
  36. a poor business name
  37. True
  38. a good logo idea
  39. False
  40. tiny unreadable text

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