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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 825 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.✍️ A good business name is… (a) rude (b) very long (c) short and easy to say (d) impossible to spell
  2. 2.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “The Losers’ Stall” (c) “Qxzrt Plvv” (d) “Zzkkq Bites”
  3. 3.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Things” (c) “The Losers’ Stall” (d) “Green Thumb Saplings”
  4. 4.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) no reason (c) it costs more (d) people recognise you
  5. 5.True or false: “Zzkkq Bites” is a poor business name. (a) False (b) True
  6. 6.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Things” (c) “Zzkkq Bites” (d) “Paper Petals Cards”
  7. 7.Which of these is a poor business name? (a) “Shop” (b) “Maths Buddies” (c) “Paper Petals Cards” (d) “Sunny Sips”
  8. 8.Which of these is a poor business name? (a) “Stuff and More Stuff” (b) “Chai Corner” (c) “Maths Buddies” (d) “Bright Bookmarks”
  9. 9.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  10. 10.True or false: “clear at a small size” is a good logo idea. (a) False (b) True
  11. 11.True or false: “twenty colours” is a poor logo idea. (a) True (b) False
  12. 12.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  13. 13.Which of these is a good logo idea? (a) copied from a big brand (b) twenty colours (c) two or three colours (d) tiny unreadable text
  14. 14.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  15. 15.🔍 Which is the odd one out? (a) “Things” (b) “Maths Buddies” (c) “Green Thumb Saplings” (d) “Bright Bookmarks”
  16. 16.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  17. 17.🎨 Why not copy a famous logo? (a) logos are free (b) copying is smart (c) it is too easy (d) it is someone else’s
  18. 18.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  19. 19.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Shop” (c) “Maths Buddies” (d) “Green Thumb Saplings”
  20. 20.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Shop” (c) “Stuff and More Stuff” (d) “Sunny Sips”
  21. 21.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  22. 22.True or false: “too many small details” is a good logo idea. (a) False (b) True
  23. 23.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Shop” (c) “Bright Bookmarks” (d) “Things”
  24. 24.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True
  25. 25.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  26. 26.True or false: “a blurry photo” is a poor logo idea. (a) True (b) False
  27. 27.Which of these is a good logo idea? (a) too many small details (b) a simple lemon shape (c) twenty colours (d) copied from a big brand
  28. 28.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  29. 29.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  30. 30.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  31. 31.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  32. 32.Which of these is a poor business name? (a) “Sunny Sips” (b) “Things” (c) “Paper Petals Cards” (d) “Green Thumb Saplings”
  33. 33.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  34. 34.Which of these is a poor logo idea? (a) two or three colours (b) your own drawing (c) copied from a big brand (d) easy to draw by hand
  35. 35.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  36. 36.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  37. 37.Which of these is a good logo idea? (a) a blurry photo (b) copied from a big brand (c) clear at a small size (d) twenty colours
  38. 38.🏷️ What is a brand? (a) a type of loan (b) how people know you (c) your cash box (d) your stall table
  39. 39.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Green Thumb Saplings” (c) “Zzkkq Bites” (d) “Paper Petals Cards”
  40. 40.True or false: “Zzkkq Bites” is a good business name. (a) False (b) True

Answer key

  1. short and easy to say
  2. “Maths Buddies”
  3. “Green Thumb Saplings”
  4. people recognise you
  5. True
  6. “Paper Petals Cards”
  7. “Shop”
  8. “Stuff and More Stuff”
  9. a poor business name
  10. True
  11. True
  12. False
  13. two or three colours
  14. True
  15. “Things”
  16. a good logo idea
  17. it is someone else’s
  18. a good business name
  19. “Shop”
  20. “Sunny Sips”
  21. False
  22. False
  23. “Bright Bookmarks”
  24. False
  25. a poor business name
  26. True
  27. a simple lemon shape
  28. a good business name
  29. a poor logo idea
  30. a good business name
  31. a poor logo idea
  32. “Things”
  33. False
  34. copied from a big brand
  35. a poor business name
  36. a good logo idea
  37. clear at a small size
  38. how people know you
  39. “Zzkkq Bites”
  40. False

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