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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 83 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “two or three colours” is a poor logo idea. (a) False (b) True
  2. 2.Which of these is a poor business name? (a) “Maths Buddies” (b) “The Losers’ Stall” (c) “Sunny Sips” (d) “Paper Petals Cards”
  3. 3.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Chai Corner” (c) “Shop” (d) “Things”
  4. 4.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  5. 5.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  6. 6.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “The Losers’ Stall” (c) “Things” (d) “Paper Petals Cards”
  7. 7.Which of these is a good logo idea? (a) twenty colours (b) easy to draw by hand (c) too many small details (d) a blurry photo
  8. 8.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  9. 9.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Chai Corner” (c) “Maths Buddies” (d) “Shop”
  10. 10.Which of these is a poor logo idea? (a) a simple lemon shape (b) copied from a big brand (c) clear at a small size (d) two or three colours
  11. 11.Which of these is a good logo idea? (a) tiny unreadable text (b) twenty colours (c) clear at a small size (d) copied from a big brand
  12. 12.True or false: “Paper Petals Cards” is a poor business name. (a) True (b) False
  13. 13.True or false: “clear at a small size” is a good logo idea. (a) False (b) True
  14. 14.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  15. 15.🏷️ What is a brand? (a) how people know you (b) your stall table (c) a type of loan (d) your cash box
  16. 16.🔍 Which is the odd one out? (a) “Shop” (b) “Maths Buddies” (c) “Chai Corner” (d) “Bright Bookmarks”
  17. 17.True or false: “a blurry photo” is a poor logo idea. (a) True (b) False
  18. 18.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  19. 19.🔍 Which is the odd one out? (a) “Things” (b) “Bright Bookmarks” (c) “Zzkkq Bites” (d) “Qxzrt Plvv”
  20. 20.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) it costs more (c) people recognise you (d) no reason
  21. 21.True or false: “tiny unreadable text” is a poor logo idea. (a) False (b) True
  22. 22.Which of these is a poor logo idea? (a) clear at a small size (b) easy to draw by hand (c) a blurry photo (d) a simple lemon shape
  23. 23.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Qxzrt Plvv” (c) “Chai Corner” (d) “Paper Petals Cards”
  24. 24.🎨 Why not copy a famous logo? (a) logos are free (b) it is someone else’s (c) it is too easy (d) copying is smart
  25. 25.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Green Thumb Saplings” (c) “Shop” (d) “Things”
  26. 26.True or false: “Sunny Sips” is a good business name. (a) False (b) True
  27. 27.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  28. 28.True or false: “too many small details” is a poor logo idea. (a) True (b) False
  29. 29.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Bright Bookmarks” (c) “Paper Petals Cards” (d) “Sunny Sips”
  30. 30.✍️ A good business name is… (a) impossible to spell (b) rude (c) very long (d) short and easy to say
  31. 31.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  32. 32.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Bright Bookmarks” (c) “Maths Buddies” (d) “Paper Petals Cards”
  33. 33.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  34. 34.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Sunny Sips” (c) “Stuff and More Stuff” (d) “Things”
  35. 35.True or false: “The Losers’ Stall” is a good business name. (a) True (b) False
  36. 36.Which of these is a poor business name? (a) “Sunny Sips” (b) “Chai Corner” (c) “Maths Buddies” (d) “Zzkkq Bites”
  37. 37.Which of these is a good business name? (a) “Shop” (b) “Zzkkq Bites” (c) “The Losers’ Stall” (d) “Green Thumb Saplings”
  38. 38.True or false: “Qxzrt Plvv” is a poor business name. (a) False (b) True
  39. 39.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  40. 40.True or false: “Bright Bookmarks” is a poor business name. (a) False (b) True

Answer key

  1. False
  2. “The Losers’ Stall”
  3. “Chai Corner”
  4. a poor logo idea
  5. a poor business name
  6. “Paper Petals Cards”
  7. easy to draw by hand
  8. a poor logo idea
  9. “Shop”
  10. copied from a big brand
  11. clear at a small size
  12. False
  13. True
  14. a good logo idea
  15. how people know you
  16. “Shop”
  17. True
  18. a poor business name
  19. “Bright Bookmarks”
  20. people recognise you
  21. True
  22. a blurry photo
  23. “Qxzrt Plvv”
  24. it is someone else’s
  25. “Green Thumb Saplings”
  26. True
  27. False
  28. True
  29. “Zzkkq Bites”
  30. short and easy to say
  31. a good logo idea
  32. “Qxzrt Plvv”
  33. a good business name
  34. “Sunny Sips”
  35. False
  36. “Zzkkq Bites”
  37. “Green Thumb Saplings”
  38. True
  39. a poor logo idea
  40. False

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