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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 844 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  2. 2.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  3. 3.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  4. 4.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  5. 5.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  6. 6.True or false: “too many small details” is a good logo idea. (a) False (b) True
  7. 7.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  8. 8.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  9. 9.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  10. 10.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  11. 11.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  12. 12.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  13. 13.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  14. 14.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  15. 15.True or false: “The Losers’ Stall” is a poor business name. (a) False (b) True
  16. 16.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  17. 17.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  18. 18.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  19. 19.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Chai Corner” (c) “Sunny Sips” (d) “Stuff and More Stuff”
  20. 20.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Bright Bookmarks” (c) “Sunny Sips” (d) “Qxzrt Plvv”
  21. 21.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) no reason (c) people recognise you (d) it costs more
  22. 22.Which of these is a good logo idea? (a) tiny unreadable text (b) twenty colours (c) a blurry photo (d) your own drawing
  23. 23.Which of these is a poor logo idea? (a) tiny unreadable text (b) clear at a small size (c) a simple lemon shape (d) two or three colours
  24. 24.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Stuff and More Stuff” (c) “Chai Corner” (d) “Bright Bookmarks”
  25. 25.Which of these is a poor logo idea? (a) clear at a small size (b) easy to draw by hand (c) too many small details (d) two or three colours
  26. 26.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  27. 27.🎨 Why not copy a famous logo? (a) copying is smart (b) it is too easy (c) logos are free (d) it is someone else’s
  28. 28.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Shop” (c) “Paper Petals Cards” (d) “Stuff and More Stuff”
  29. 29.Which of these is a poor business name? (a) “Sunny Sips” (b) “Green Thumb Saplings” (c) “Things” (d) “Paper Petals Cards”
  30. 30.True or false: “a simple lemon shape” is a good logo idea. (a) True (b) False
  31. 31.Which of these is a good logo idea? (a) copied from a big brand (b) a blurry photo (c) clear at a small size (d) too many small details
  32. 32.✍️ A good business name is… (a) impossible to spell (b) very long (c) short and easy to say (d) rude
  33. 33.Which of these is a poor logo idea? (a) clear at a small size (b) a simple lemon shape (c) a blurry photo (d) two or three colours
  34. 34.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Sunny Sips” (c) “Maths Buddies” (d) “The Losers’ Stall”
  35. 35.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  36. 36.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  37. 37.Which of these is a good logo idea? (a) copied from a big brand (b) a blurry photo (c) tiny unreadable text (d) easy to draw by hand
  38. 38.True or false: “Maths Buddies” is a good business name. (a) True (b) False
  39. 39.Which of these is a poor business name? (a) “Sunny Sips” (b) “Zzkkq Bites” (c) “Bright Bookmarks” (d) “Maths Buddies”
  40. 40.Which of these is a poor business name? (a) “Maths Buddies” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “Shop”

Answer key

  1. a poor business name
  2. a poor logo idea
  3. a good logo idea
  4. False
  5. False
  6. False
  7. False
  8. a good business name
  9. a good business name
  10. False
  11. True
  12. a poor business name
  13. a poor logo idea
  14. a poor business name
  15. True
  16. False
  17. False
  18. False
  19. “Stuff and More Stuff”
  20. “Qxzrt Plvv”
  21. people recognise you
  22. your own drawing
  23. tiny unreadable text
  24. “Stuff and More Stuff”
  25. too many small details
  26. a good logo idea
  27. it is someone else’s
  28. “Paper Petals Cards”
  29. “Things”
  30. True
  31. clear at a small size
  32. short and easy to say
  33. a blurry photo
  34. “The Losers’ Stall”
  35. False
  36. a good business name
  37. easy to draw by hand
  38. True
  39. “Zzkkq Bites”
  40. “Shop”

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