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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 852 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ What is a brand? (a) a type of loan (b) your cash box (c) your stall table (d) how people know you
  2. 2.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  3. 3.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  4. 4.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  5. 5.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  6. 6.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  7. 7.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  8. 8.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  9. 9.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  10. 10.True or false: “twenty colours” is a poor logo idea. (a) True (b) False
  11. 11.Which of these is a good logo idea? (a) a blurry photo (b) a simple lemon shape (c) too many small details (d) tiny unreadable text
  12. 12.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  13. 13.✍️ A good business name is… (a) very long (b) short and easy to say (c) impossible to spell (d) rude
  14. 14.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  15. 15.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Stuff and More Stuff” (c) “Green Thumb Saplings” (d) “The Losers’ Stall”
  16. 16.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  17. 17.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Things” (d) “Chai Corner”
  18. 18.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Stuff and More Stuff” (c) “Green Thumb Saplings” (d) “Things”
  19. 19.Which of these is a poor business name? (a) “Chai Corner” (b) “Paper Petals Cards” (c) “Qxzrt Plvv” (d) “Bright Bookmarks”
  20. 20.Which of these is a good business name? (a) “Things” (b) “Sunny Sips” (c) “Shop” (d) “Zzkkq Bites”
  21. 21.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Shop” (c) “Green Thumb Saplings” (d) “Paper Petals Cards”
  22. 22.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  23. 23.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  24. 24.True or false: “clear at a small size” is a good logo idea. (a) False (b) True
  25. 25.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Stuff and More Stuff” (c) “Zzkkq Bites” (d) “Chai Corner”
  26. 26.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  27. 27.🎨 Why not copy a famous logo? (a) copying is smart (b) it is someone else’s (c) it is too easy (d) logos are free
  28. 28.True or false: “Chai Corner” is a poor business name. (a) False (b) True
  29. 29.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  30. 30.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  31. 31.Which of these is a good logo idea? (a) twenty colours (b) two or three colours (c) copied from a big brand (d) tiny unreadable text
  32. 32.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  33. 33.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  34. 34.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Sunny Sips” (c) “Zzkkq Bites” (d) “Bright Bookmarks”
  35. 35.Which of these is a poor logo idea? (a) clear at a small size (b) easy to draw by hand (c) copied from a big brand (d) a simple lemon shape
  36. 36.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  37. 37.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  38. 38.Which of these is a good logo idea? (a) too many small details (b) easy to draw by hand (c) copied from a big brand (d) tiny unreadable text
  39. 39.Which of these is a poor business name? (a) “Maths Buddies” (b) “Green Thumb Saplings” (c) “Bright Bookmarks” (d) “Shop”
  40. 40.True or false: “a blurry photo” is a poor logo idea. (a) False (b) True

Answer key

  1. how people know you
  2. a poor logo idea
  3. a poor business name
  4. a poor logo idea
  5. a good business name
  6. a good logo idea
  7. a poor logo idea
  8. a good business name
  9. a poor logo idea
  10. True
  11. a simple lemon shape
  12. a poor business name
  13. short and easy to say
  14. True
  15. “Green Thumb Saplings”
  16. True
  17. “Chai Corner”
  18. “Green Thumb Saplings”
  19. “Qxzrt Plvv”
  20. “Sunny Sips”
  21. “Shop”
  22. a good logo idea
  23. a good logo idea
  24. True
  25. “Chai Corner”
  26. a poor logo idea
  27. it is someone else’s
  28. False
  29. False
  30. a good business name
  31. two or three colours
  32. False
  33. a poor business name
  34. “Zzkkq Bites”
  35. copied from a big brand
  36. a poor business name
  37. a poor business name
  38. easy to draw by hand
  39. “Shop”
  40. True

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