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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 864 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  2. 2.🎨 Why not copy a famous logo? (a) it is someone else’s (b) copying is smart (c) it is too easy (d) logos are free
  3. 3.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  4. 4.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Bright Bookmarks” (c) “Paper Petals Cards” (d) “The Losers’ Stall”
  5. 5.True or false: “Things” is a poor business name. (a) True (b) False
  6. 6.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  7. 7.True or false: “Shop” is a poor business name. (a) True (b) False
  8. 8.True or false: “Bright Bookmarks” is a poor business name. (a) False (b) True
  9. 9.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  10. 10.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Shop” (c) “Paper Petals Cards” (d) “Qxzrt Plvv”
  11. 11.True or false: “too many small details” is a good logo idea. (a) False (b) True
  12. 12.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  13. 13.✍️ A good business name is… (a) very long (b) rude (c) impossible to spell (d) short and easy to say
  14. 14.Which of these is a good logo idea? (a) tiny unreadable text (b) a blurry photo (c) your own drawing (d) twenty colours
  15. 15.🏷️ What is a brand? (a) how people know you (b) your stall table (c) a type of loan (d) your cash box
  16. 16.Which of these is a poor logo idea? (a) easy to draw by hand (b) a blurry photo (c) your own drawing (d) two or three colours
  17. 17.Which of these is a poor logo idea? (a) a simple lemon shape (b) two or three colours (c) tiny unreadable text (d) easy to draw by hand
  18. 18.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  19. 19.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Zzkkq Bites” (c) “Bright Bookmarks” (d) “Shop”
  20. 20.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Things” (c) “Paper Petals Cards” (d) “Qxzrt Plvv”
  21. 21.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  22. 22.True or false: “two or three colours” is a good logo idea. (a) True (b) False
  23. 23.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  24. 24.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  25. 25.True or false: “Maths Buddies” is a good business name. (a) False (b) True
  26. 26.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  27. 27.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  28. 28.Which of these is a poor logo idea? (a) twenty colours (b) two or three colours (c) your own drawing (d) a simple lemon shape
  29. 29.🔁 Why use the same colours on posters and the stall? (a) no reason (b) to confuse buyers (c) it costs more (d) people recognise you
  30. 30.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  31. 31.Which of these is a good logo idea? (a) too many small details (b) twenty colours (c) copied from a big brand (d) clear at a small size
  32. 32.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  33. 33.🔍 Which is the odd one out? (a) “Things” (b) “The Losers’ Stall” (c) “Zzkkq Bites” (d) “Green Thumb Saplings”
  34. 34.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Sunny Sips” (c) “Stuff and More Stuff” (d) “Paper Petals Cards”
  35. 35.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “The Losers’ Stall” (d) “Chai Corner”
  36. 36.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Maths Buddies” (c) “Chai Corner” (d) “Stuff and More Stuff”
  37. 37.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Shop” (c) “Bright Bookmarks” (d) “Zzkkq Bites”
  38. 38.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  39. 39.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  40. 40.Which of these is a poor logo idea? (a) easy to draw by hand (b) clear at a small size (c) copied from a big brand (d) a simple lemon shape

Answer key

  1. a poor business name
  2. it is someone else’s
  3. a good logo idea
  4. “The Losers’ Stall”
  5. True
  6. a poor logo idea
  7. True
  8. False
  9. False
  10. “Paper Petals Cards”
  11. False
  12. True
  13. short and easy to say
  14. your own drawing
  15. how people know you
  16. a blurry photo
  17. tiny unreadable text
  18. a good logo idea
  19. “Bright Bookmarks”
  20. “Paper Petals Cards”
  21. a good business name
  22. True
  23. True
  24. False
  25. True
  26. a poor business name
  27. a good logo idea
  28. twenty colours
  29. people recognise you
  30. False
  31. clear at a small size
  32. True
  33. “Green Thumb Saplings”
  34. “Stuff and More Stuff”
  35. “Chai Corner”
  36. “Stuff and More Stuff”
  37. “Bright Bookmarks”
  38. a poor logo idea
  39. a good business name
  40. copied from a big brand

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