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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 870 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.✍️ A good business name is… (a) impossible to spell (b) very long (c) rude (d) short and easy to say
  2. 2.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Stuff and More Stuff” (c) “Bright Bookmarks” (d) “Chai Corner”
  3. 3.True or false: “Chai Corner” is a poor business name. (a) False (b) True
  4. 4.True or false: “Qxzrt Plvv” is a poor business name. (a) False (b) True
  5. 5.True or false: “a blurry photo” is a good logo idea. (a) True (b) False
  6. 6.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  7. 7.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True
  8. 8.True or false: “tiny unreadable text” is a poor logo idea. (a) True (b) False
  9. 9.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  10. 10.True or false: “two or three colours” is a poor logo idea. (a) False (b) True
  11. 11.Which of these is a poor logo idea? (a) a simple lemon shape (b) clear at a small size (c) your own drawing (d) twenty colours
  12. 12.True or false: “The Losers’ Stall” is a poor business name. (a) False (b) True
  13. 13.Which of these is a good logo idea? (a) too many small details (b) easy to draw by hand (c) a blurry photo (d) tiny unreadable text
  14. 14.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  15. 15.Which of these is a poor business name? (a) “Chai Corner” (b) “Zzkkq Bites” (c) “Bright Bookmarks” (d) “Sunny Sips”
  16. 16.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  17. 17.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  18. 18.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Things” (d) “Green Thumb Saplings”
  19. 19.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  20. 20.🎨 Why not copy a famous logo? (a) it is too easy (b) logos are free (c) it is someone else’s (d) copying is smart
  21. 21.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  22. 22.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  23. 23.Which of these is a good logo idea? (a) a simple lemon shape (b) too many small details (c) tiny unreadable text (d) a blurry photo
  24. 24.🏷️ What is a brand? (a) how people know you (b) your cash box (c) your stall table (d) a type of loan
  25. 25.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Green Thumb Saplings” (c) “Paper Petals Cards” (d) “The Losers’ Stall”
  26. 26.True or false: “Maths Buddies” is a good business name. (a) False (b) True
  27. 27.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  28. 28.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  29. 29.Which of these is a good business name? (a) “Bright Bookmarks” (b) “Shop” (c) “Zzkkq Bites” (d) “The Losers’ Stall”
  30. 30.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  31. 31.Which of these is a poor logo idea? (a) a simple lemon shape (b) your own drawing (c) too many small details (d) two or three colours
  32. 32.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  33. 33.Which of these is a poor logo idea? (a) two or three colours (b) your own drawing (c) easy to draw by hand (d) tiny unreadable text
  34. 34.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Sunny Sips” (c) “Things” (d) “Shop”
  35. 35.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Maths Buddies” (d) “Shop”
  36. 36.True or false: “too many small details” is a good logo idea. (a) False (b) True
  37. 37.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Zzkkq Bites” (c) “Chai Corner” (d) “Maths Buddies”
  38. 38.True or false: “Maths Buddies” is a poor business name. (a) False (b) True
  39. 39.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Shop” (c) “Qxzrt Plvv” (d) “Maths Buddies”
  40. 40.Which of these is a poor business name? (a) “Maths Buddies” (b) “The Losers’ Stall” (c) “Bright Bookmarks” (d) “Chai Corner”

Answer key

  1. short and easy to say
  2. “Stuff and More Stuff”
  3. False
  4. True
  5. False
  6. a good business name
  7. False
  8. True
  9. a poor business name
  10. False
  11. twenty colours
  12. True
  13. easy to draw by hand
  14. False
  15. “Zzkkq Bites”
  16. a good business name
  17. a good logo idea
  18. “Green Thumb Saplings”
  19. True
  20. it is someone else’s
  21. a good business name
  22. a poor logo idea
  23. a simple lemon shape
  24. how people know you
  25. “The Losers’ Stall”
  26. True
  27. a poor business name
  28. True
  29. “Bright Bookmarks”
  30. a poor logo idea
  31. too many small details
  32. a good business name
  33. tiny unreadable text
  34. “Sunny Sips”
  35. “Shop”
  36. False
  37. “Zzkkq Bites”
  38. False
  39. “Maths Buddies”
  40. “The Losers’ Stall”

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