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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 940 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔁 Why use the same colours on posters and the stall? (a) no reason (b) people recognise you (c) to confuse buyers (d) it costs more
  2. 2.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Zzkkq Bites” (c) “The Losers’ Stall” (d) “Stuff and More Stuff”
  3. 3.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  4. 4.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  5. 5.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  6. 6.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  7. 7.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  8. 8.🏷️ What is a brand? (a) how people know you (b) your stall table (c) your cash box (d) a type of loan
  9. 9.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  10. 10.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  11. 11.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  12. 12.Which of these is a good business name? (a) “Paper Petals Cards” (b) “Shop” (c) “Things” (d) “The Losers’ Stall”
  13. 13.🔍 Which is the odd one out? (a) “Things” (b) “Bright Bookmarks” (c) “Qxzrt Plvv” (d) “Stuff and More Stuff”
  14. 14.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Chai Corner” (c) “Bright Bookmarks” (d) “The Losers’ Stall”
  15. 15.True or false: “twenty colours” is a poor logo idea. (a) False (b) True
  16. 16.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  17. 17.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Maths Buddies” (c) “Chai Corner” (d) “Paper Petals Cards”
  18. 18.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  19. 19.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  20. 20.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  21. 21.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Sunny Sips” (d) “Stuff and More Stuff”
  22. 22.Which of these is a poor logo idea? (a) clear at a small size (b) two or three colours (c) twenty colours (d) a simple lemon shape
  23. 23.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  24. 24.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Qxzrt Plvv” (c) “Sunny Sips” (d) “Chai Corner”
  25. 25.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Green Thumb Saplings” (c) “Paper Petals Cards” (d) “Zzkkq Bites”
  26. 26.🎨 Why not copy a famous logo? (a) it is too easy (b) copying is smart (c) logos are free (d) it is someone else’s
  27. 27.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  28. 28.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Maths Buddies” (c) “Sunny Sips” (d) “Qxzrt Plvv”
  29. 29.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  30. 30.True or false: “too many small details” is a good logo idea. (a) True (b) False
  31. 31.True or false: “Maths Buddies” is a good business name. (a) False (b) True
  32. 32.True or false: “Sunny Sips” is a poor business name. (a) False (b) True
  33. 33.True or false: “Green Thumb Saplings” is a good business name. (a) True (b) False
  34. 34.Which of these is a good logo idea? (a) twenty colours (b) tiny unreadable text (c) a simple lemon shape (d) a blurry photo
  35. 35.True or false: “Zzkkq Bites” is a good business name. (a) True (b) False
  36. 36.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  37. 37.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  38. 38.Which of these is a good logo idea? (a) twenty colours (b) easy to draw by hand (c) too many small details (d) copied from a big brand
  39. 39.True or false: “The Losers’ Stall” is a good business name. (a) False (b) True
  40. 40.Which of these is a poor logo idea? (a) two or three colours (b) your own drawing (c) a simple lemon shape (d) copied from a big brand

Answer key

  1. people recognise you
  2. “Green Thumb Saplings”
  3. True
  4. a poor business name
  5. a poor logo idea
  6. a good business name
  7. a good business name
  8. how people know you
  9. True
  10. True
  11. True
  12. “Paper Petals Cards”
  13. “Bright Bookmarks”
  14. “The Losers’ Stall”
  15. True
  16. a poor business name
  17. “The Losers’ Stall”
  18. a poor business name
  19. a good logo idea
  20. False
  21. “Sunny Sips”
  22. twenty colours
  23. a poor business name
  24. “Qxzrt Plvv”
  25. “Zzkkq Bites”
  26. it is someone else’s
  27. a good business name
  28. “Qxzrt Plvv”
  29. a poor logo idea
  30. False
  31. True
  32. False
  33. True
  34. a simple lemon shape
  35. False
  36. True
  37. False
  38. easy to draw by hand
  39. False
  40. copied from a big brand

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