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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 946 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Shop” (c) “Sunny Sips” (d) “Zzkkq Bites”
  2. 2.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  3. 3.True or false: “your own drawing” is a good logo idea. (a) True (b) False
  4. 4.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  5. 5.True or false: “The Losers’ Stall” is a poor business name. (a) False (b) True
  6. 6.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  7. 7.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  8. 8.True or false: “Qxzrt Plvv” is a poor business name. (a) False (b) True
  9. 9.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  10. 10.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  11. 11.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  12. 12.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “The Losers’ Stall” (c) “Stuff and More Stuff” (d) “Green Thumb Saplings”
  13. 13.Which of these is a good logo idea? (a) a simple lemon shape (b) a blurry photo (c) twenty colours (d) copied from a big brand
  14. 14.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  15. 15.True or false: “Maths Buddies” is a good business name. (a) False (b) True
  16. 16.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Maths Buddies” (c) “Things” (d) “The Losers’ Stall”
  17. 17.True or false: “too many small details” is a good logo idea. (a) True (b) False
  18. 18.True or false: “Shop” is a poor business name. (a) True (b) False
  19. 19.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  20. 20.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  21. 21.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  22. 22.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  23. 23.True or false: “Paper Petals Cards” is a poor business name. (a) True (b) False
  24. 24.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  25. 25.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  26. 26.Which of these is a good logo idea? (a) copied from a big brand (b) two or three colours (c) twenty colours (d) tiny unreadable text
  27. 27.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Zzkkq Bites” (c) “Paper Petals Cards” (d) “Things”
  28. 28.🔍 Which is the odd one out? (a) “Things” (b) “Qxzrt Plvv” (c) “Zzkkq Bites” (d) “Bright Bookmarks”
  29. 29.🏷️ What is a brand? (a) a type of loan (b) your stall table (c) your cash box (d) how people know you
  30. 30.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  31. 31.🔁 Why use the same colours on posters and the stall? (a) no reason (b) to confuse buyers (c) people recognise you (d) it costs more
  32. 32.✍️ A good business name is… (a) short and easy to say (b) rude (c) impossible to spell (d) very long
  33. 33.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  34. 34.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True
  35. 35.True or false: “twenty colours” is a poor logo idea. (a) True (b) False
  36. 36.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  37. 37.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  38. 38.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  39. 39.🎨 Why not copy a famous logo? (a) logos are free (b) copying is smart (c) it is someone else’s (d) it is too easy
  40. 40.True or false: “too many small details” is a poor logo idea. (a) True (b) False

Answer key

  1. “Sunny Sips”
  2. False
  3. True
  4. a poor business name
  5. True
  6. False
  7. a poor logo idea
  8. True
  9. a poor logo idea
  10. a good business name
  11. True
  12. “Green Thumb Saplings”
  13. a simple lemon shape
  14. a good business name
  15. True
  16. “Maths Buddies”
  17. False
  18. True
  19. True
  20. False
  21. a poor logo idea
  22. a good business name
  23. False
  24. a good business name
  25. a poor business name
  26. two or three colours
  27. “Paper Petals Cards”
  28. “Bright Bookmarks”
  29. how people know you
  30. True
  31. people recognise you
  32. short and easy to say
  33. a poor business name
  34. False
  35. True
  36. a good logo idea
  37. a good logo idea
  38. a good business name
  39. it is someone else’s
  40. True

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