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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 948 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

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  1. 1.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  2. 2.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  3. 3.Which of these is a good logo idea? (a) a blurry photo (b) easy to draw by hand (c) twenty colours (d) tiny unreadable text
  4. 4.🎨 Why not copy a famous logo? (a) it is someone else’s (b) it is too easy (c) copying is smart (d) logos are free
  5. 5.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  6. 6.Which of these is a poor logo idea? (a) a simple lemon shape (b) tiny unreadable text (c) clear at a small size (d) your own drawing
  7. 7.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  8. 8.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  9. 9.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Maths Buddies” (c) “Stuff and More Stuff” (d) “Qxzrt Plvv”
  10. 10.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  11. 11.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  12. 12.🔁 Why use the same colours on posters and the stall? (a) people recognise you (b) no reason (c) to confuse buyers (d) it costs more
  13. 13.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  14. 14.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  15. 15.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  16. 16.Which of these is a good logo idea? (a) your own drawing (b) tiny unreadable text (c) a blurry photo (d) too many small details
  17. 17.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  18. 18.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Sunny Sips” (d) “Things”
  19. 19.🔍 Which is the odd one out? (a) “Things” (b) “Bright Bookmarks” (c) “Stuff and More Stuff” (d) “The Losers’ Stall”
  20. 20.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  21. 21.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  22. 22.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Zzkkq Bites” (c) “Things” (d) “Sunny Sips”
  23. 23.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  24. 24.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Things” (c) “Chai Corner” (d) “Zzkkq Bites”
  25. 25.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  26. 26.🔍 Which is the odd one out? (a) “Things” (b) “Maths Buddies” (c) “The Losers’ Stall” (d) “Shop”
  27. 27.True or false: “Qxzrt Plvv” is a good business name. (a) True (b) False
  28. 28.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  29. 29.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Shop” (c) “Paper Petals Cards” (d) “The Losers’ Stall”
  30. 30.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  31. 31.Which of these is a good logo idea? (a) too many small details (b) clear at a small size (c) copied from a big brand (d) twenty colours
  32. 32.Which of these is a poor logo idea? (a) your own drawing (b) easy to draw by hand (c) a blurry photo (d) a simple lemon shape
  33. 33.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Chai Corner” (c) “Stuff and More Stuff” (d) “Things”
  34. 34.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  35. 35.✍️ A good business name is… (a) very long (b) short and easy to say (c) rude (d) impossible to spell
  36. 36.True or false: “twenty colours” is a poor logo idea. (a) False (b) True
  37. 37.Which of these is a poor logo idea? (a) two or three colours (b) clear at a small size (c) copied from a big brand (d) easy to draw by hand
  38. 38.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  39. 39.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  40. 40.🏷️ What is a brand? (a) how people know you (b) your cash box (c) your stall table (d) a type of loan

Answer key

  1. False
  2. False
  3. easy to draw by hand
  4. it is someone else’s
  5. False
  6. tiny unreadable text
  7. True
  8. a poor business name
  9. “Maths Buddies”
  10. a good logo idea
  11. a poor logo idea
  12. people recognise you
  13. a good logo idea
  14. True
  15. a good business name
  16. your own drawing
  17. a good business name
  18. “Sunny Sips”
  19. “Bright Bookmarks”
  20. True
  21. a poor business name
  22. “Sunny Sips”
  23. a poor logo idea
  24. “Chai Corner”
  25. a good business name
  26. “Maths Buddies”
  27. False
  28. a good logo idea
  29. “Paper Petals Cards”
  30. False
  31. clear at a small size
  32. a blurry photo
  33. “Chai Corner”
  34. a poor business name
  35. short and easy to say
  36. True
  37. copied from a big brand
  38. a good logo idea
  39. True
  40. how people know you

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