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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 958 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  2. 2.True or false: “Shop” is a poor business name. (a) False (b) True
  3. 3.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Bright Bookmarks” (c) “Stuff and More Stuff” (d) “Chai Corner”
  4. 4.True or false: “Zzkkq Bites” is a poor business name. (a) False (b) True
  5. 5.True or false: “The Losers’ Stall” is a poor business name. (a) False (b) True
  6. 6.Which of these is a good logo idea? (a) tiny unreadable text (b) a blurry photo (c) a simple lemon shape (d) copied from a big brand
  7. 7.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  8. 8.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Shop” (c) “Sunny Sips” (d) “Zzkkq Bites”
  9. 9.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  10. 10.Which of these is a good logo idea? (a) too many small details (b) a blurry photo (c) two or three colours (d) tiny unreadable text
  11. 11.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  12. 12.True or false: “Chai Corner” is a poor business name. (a) False (b) True
  13. 13.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  14. 14.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  15. 15.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  16. 16.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Shop” (c) “Chai Corner” (d) “Things”
  17. 17.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  18. 18.True or false: “tiny unreadable text” is a poor logo idea. (a) False (b) True
  19. 19.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  20. 20.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Zzkkq Bites” (c) “Green Thumb Saplings” (d) “Stuff and More Stuff”
  21. 21.✍️ A good business name is… (a) impossible to spell (b) short and easy to say (c) very long (d) rude
  22. 22.Which of these is a poor business name? (a) “Chai Corner” (b) “Maths Buddies” (c) “Bright Bookmarks” (d) “Stuff and More Stuff”
  23. 23.Which of these is a poor logo idea? (a) tiny unreadable text (b) your own drawing (c) a simple lemon shape (d) clear at a small size
  24. 24.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  25. 25.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  26. 26.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Maths Buddies” (c) “Sunny Sips” (d) “Things”
  27. 27.🎨 Why not copy a famous logo? (a) it is too easy (b) copying is smart (c) it is someone else’s (d) logos are free
  28. 28.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  29. 29.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  30. 30.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  31. 31.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  32. 32.Which of these is a poor business name? (a) “Maths Buddies” (b) “Green Thumb Saplings” (c) “The Losers’ Stall” (d) “Chai Corner”
  33. 33.True or false: “Shop” is a good business name. (a) False (b) True
  34. 34.Which of these is a poor business name? (a) “Sunny Sips” (b) “Things” (c) “Paper Petals Cards” (d) “Chai Corner”
  35. 35.True or false: “too many small details” is a poor logo idea. (a) True (b) False
  36. 36.Which of these is a poor logo idea? (a) too many small details (b) two or three colours (c) clear at a small size (d) a simple lemon shape
  37. 37.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Paper Petals Cards” (d) “Stuff and More Stuff”
  38. 38.True or false: “Green Thumb Saplings” is a good business name. (a) True (b) False
  39. 39.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Paper Petals Cards” (c) “Shop” (d) “Maths Buddies”
  40. 40.True or false: “Green Thumb Saplings” is a poor business name. (a) False (b) True

Answer key

  1. False
  2. True
  3. “Stuff and More Stuff”
  4. True
  5. True
  6. a simple lemon shape
  7. False
  8. “Sunny Sips”
  9. False
  10. two or three colours
  11. True
  12. False
  13. False
  14. a poor business name
  15. a poor logo idea
  16. “Chai Corner”
  17. a good logo idea
  18. True
  19. a poor business name
  20. “Green Thumb Saplings”
  21. short and easy to say
  22. “Stuff and More Stuff”
  23. tiny unreadable text
  24. a poor business name
  25. a good logo idea
  26. “Things”
  27. it is someone else’s
  28. a good business name
  29. a good business name
  30. a poor business name
  31. a poor logo idea
  32. “The Losers’ Stall”
  33. False
  34. “Things”
  35. True
  36. too many small details
  37. “Paper Petals Cards”
  38. True
  39. “Shop”
  40. False

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