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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 970 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

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  1. 1.Which of these is a good business name? (a) “Shop” (b) “Stuff and More Stuff” (c) “Qxzrt Plvv” (d) “Sunny Sips”
  2. 2.Which of these is a poor logo idea? (a) your own drawing (b) two or three colours (c) tiny unreadable text (d) clear at a small size
  3. 3.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  4. 4.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Maths Buddies” (c) “Things” (d) “Chai Corner”
  5. 5.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  6. 6.✍️ A good business name is… (a) rude (b) impossible to spell (c) very long (d) short and easy to say
  7. 7.Which of these is a good logo idea? (a) tiny unreadable text (b) copied from a big brand (c) twenty colours (d) clear at a small size
  8. 8.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  9. 9.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  10. 10.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  11. 11.🏷️ What is a brand? (a) your cash box (b) how people know you (c) your stall table (d) a type of loan
  12. 12.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  13. 13.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Things” (c) “Sunny Sips” (d) “Qxzrt Plvv”
  14. 14.🔍 Which is the odd one out? (a) “Things” (b) “Bright Bookmarks” (c) “Shop” (d) “The Losers’ Stall”
  15. 15.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) it costs more (c) people recognise you (d) no reason
  16. 16.True or false: “Zzkkq Bites” is a poor business name. (a) False (b) True
  17. 17.Which of these is a poor business name? (a) “Shop” (b) “Sunny Sips” (c) “Green Thumb Saplings” (d) “Maths Buddies”
  18. 18.Which of these is a poor logo idea? (a) a simple lemon shape (b) copied from a big brand (c) clear at a small size (d) two or three colours
  19. 19.Which of these is a good logo idea? (a) too many small details (b) easy to draw by hand (c) copied from a big brand (d) a blurry photo
  20. 20.True or false: “tiny unreadable text” is a good logo idea. (a) True (b) False
  21. 21.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Bright Bookmarks” (c) “Paper Petals Cards” (d) “Green Thumb Saplings”
  22. 22.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  23. 23.True or false: “Stuff and More Stuff” is a poor business name. (a) True (b) False
  24. 24.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True
  25. 25.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  26. 26.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  27. 27.Which of these is a good business name? (a) “Things” (b) “Qxzrt Plvv” (c) “Green Thumb Saplings” (d) “The Losers’ Stall”
  28. 28.Which of these is a poor logo idea? (a) clear at a small size (b) two or three colours (c) your own drawing (d) too many small details
  29. 29.Which of these is a good logo idea? (a) two or three colours (b) tiny unreadable text (c) twenty colours (d) a blurry photo
  30. 30.True or false: “Qxzrt Plvv” is a good business name. (a) True (b) False
  31. 31.True or false: “copied from a big brand” is a poor logo idea. (a) True (b) False
  32. 32.True or false: “Green Thumb Saplings” is a good business name. (a) False (b) True
  33. 33.Which of these is a poor business name? (a) “Sunny Sips” (b) “Qxzrt Plvv” (c) “Bright Bookmarks” (d) “Maths Buddies”
  34. 34.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  35. 35.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Bright Bookmarks” (c) “Green Thumb Saplings” (d) “Paper Petals Cards”
  36. 36.True or false: “too many small details” is a good logo idea. (a) False (b) True
  37. 37.Which of these is a poor business name? (a) “Sunny Sips” (b) “Chai Corner” (c) “Bright Bookmarks” (d) “Stuff and More Stuff”
  38. 38.🎨 Why not copy a famous logo? (a) it is someone else’s (b) logos are free (c) copying is smart (d) it is too easy
  39. 39.True or false: “The Losers’ Stall” is a good business name. (a) True (b) False
  40. 40.True or false: “Things” is a good business name. (a) False (b) True

Answer key

  1. “Sunny Sips”
  2. tiny unreadable text
  3. a good business name
  4. “Things”
  5. a good business name
  6. short and easy to say
  7. clear at a small size
  8. a good logo idea
  9. a poor business name
  10. a good business name
  11. how people know you
  12. False
  13. “Sunny Sips”
  14. “Bright Bookmarks”
  15. people recognise you
  16. True
  17. “Shop”
  18. copied from a big brand
  19. easy to draw by hand
  20. False
  21. “Stuff and More Stuff”
  22. a poor business name
  23. True
  24. False
  25. a poor logo idea
  26. a poor logo idea
  27. “Green Thumb Saplings”
  28. too many small details
  29. two or three colours
  30. False
  31. True
  32. True
  33. “Qxzrt Plvv”
  34. True
  35. “Qxzrt Plvv”
  36. False
  37. “Stuff and More Stuff”
  38. it is someone else’s
  39. False
  40. False

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