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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 975 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔁 Why use the same colours on posters and the stall? (a) no reason (b) to confuse buyers (c) it costs more (d) people recognise you
  2. 2.🎨 Why not copy a famous logo? (a) it is too easy (b) copying is smart (c) it is someone else’s (d) logos are free
  3. 3.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Stuff and More Stuff” (c) “Things” (d) “Shop”
  4. 4.🏷️ What is a brand? (a) your cash box (b) a type of loan (c) how people know you (d) your stall table
  5. 5.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  6. 6.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  7. 7.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  8. 8.Which of these is a poor logo idea? (a) your own drawing (b) a simple lemon shape (c) clear at a small size (d) twenty colours
  9. 9.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True
  10. 10.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  11. 11.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  12. 12.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  13. 13.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  14. 14.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  15. 15.Which of these is a good business name? (a) “Green Thumb Saplings” (b) “Things” (c) “Shop” (d) “Stuff and More Stuff”
  16. 16.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  17. 17.Which of these is a good logo idea? (a) copied from a big brand (b) tiny unreadable text (c) clear at a small size (d) too many small details
  18. 18.True or false: “Green Thumb Saplings” is a poor business name. (a) True (b) False
  19. 19.True or false: “Things” is a good business name. (a) False (b) True
  20. 20.True or false: “Maths Buddies” is a good business name. (a) True (b) False
  21. 21.Which of these is a good business name? (a) “Things” (b) “Zzkkq Bites” (c) “Paper Petals Cards” (d) “Shop”
  22. 22.🔍 Which is the odd one out? (a) “Things” (b) “Shop” (c) “The Losers’ Stall” (d) “Bright Bookmarks”
  23. 23.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  24. 24.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Zzkkq Bites” (c) “Bright Bookmarks” (d) “Paper Petals Cards”
  25. 25.Which of these is a good logo idea? (a) a blurry photo (b) two or three colours (c) copied from a big brand (d) too many small details
  26. 26.Which of these is a good logo idea? (a) a blurry photo (b) copied from a big brand (c) tiny unreadable text (d) your own drawing
  27. 27.Which of these is a good logo idea? (a) easy to draw by hand (b) tiny unreadable text (c) a blurry photo (d) twenty colours
  28. 28.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name
  29. 29.True or false: “too many small details” is a good logo idea. (a) False (b) True
  30. 30.Which of these is a good logo idea? (a) tiny unreadable text (b) copied from a big brand (c) a blurry photo (d) a simple lemon shape
  31. 31.Which of these is a poor business name? (a) “Qxzrt Plvv” (b) “Sunny Sips” (c) “Green Thumb Saplings” (d) “Maths Buddies”
  32. 32.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  33. 33.Which of these is a poor logo idea? (a) clear at a small size (b) too many small details (c) your own drawing (d) two or three colours
  34. 34.Which of these is a poor business name? (a) “Chai Corner” (b) “Sunny Sips” (c) “Green Thumb Saplings” (d) “The Losers’ Stall”
  35. 35.✍️ A good business name is… (a) short and easy to say (b) impossible to spell (c) very long (d) rude
  36. 36.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Bright Bookmarks” (c) “Things” (d) “Stuff and More Stuff”
  37. 37.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  38. 38.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Qxzrt Plvv” (c) “Chai Corner” (d) “Stuff and More Stuff”
  39. 39.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  40. 40.Which of these is a good business name? (a) “Zzkkq Bites” (b) “The Losers’ Stall” (c) “Qxzrt Plvv” (d) “Sunny Sips”

Answer key

  1. people recognise you
  2. it is someone else’s
  3. “Sunny Sips”
  4. how people know you
  5. a poor logo idea
  6. a poor business name
  7. a poor business name
  8. twenty colours
  9. False
  10. a good logo idea
  11. False
  12. a poor logo idea
  13. a good business name
  14. False
  15. “Green Thumb Saplings”
  16. a poor business name
  17. clear at a small size
  18. False
  19. False
  20. True
  21. “Paper Petals Cards”
  22. “Bright Bookmarks”
  23. False
  24. “Zzkkq Bites”
  25. two or three colours
  26. your own drawing
  27. easy to draw by hand
  28. a poor business name
  29. False
  30. a simple lemon shape
  31. “Qxzrt Plvv”
  32. False
  33. too many small details
  34. “The Losers’ Stall”
  35. short and easy to say
  36. “Bright Bookmarks”
  37. a poor logo idea
  38. “Chai Corner”
  39. False
  40. “Sunny Sips”

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