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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 980 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ What is a brand? (a) your stall table (b) a type of loan (c) how people know you (d) your cash box
  2. 2.Which of these is a good business name? (a) “Bright Bookmarks” (b) “Zzkkq Bites” (c) “The Losers’ Stall” (d) “Shop”
  3. 3.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) it costs more (c) no reason (d) people recognise you
  4. 4.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  5. 5.True or false: “Green Thumb Saplings” is a good business name. (a) True (b) False
  6. 6.Which of these is a poor business name? (a) “Chai Corner” (b) “Paper Petals Cards” (c) “Bright Bookmarks” (d) “Shop”
  7. 7.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  8. 8.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  9. 9.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  10. 10.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  11. 11.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  12. 12.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  13. 13.Which of these is a good business name? (a) “Shop” (b) “Sunny Sips” (c) “Qxzrt Plvv” (d) “Zzkkq Bites”
  14. 14.✍️ A good business name is… (a) impossible to spell (b) short and easy to say (c) rude (d) very long
  15. 15.True or false: “Maths Buddies” is a poor business name. (a) False (b) True
  16. 16.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True
  17. 17.True or false: “Chai Corner” is a good business name. (a) False (b) True
  18. 18.Which of these is a good logo idea? (a) a blurry photo (b) a simple lemon shape (c) twenty colours (d) copied from a big brand
  19. 19.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Things” (c) “Maths Buddies” (d) “Qxzrt Plvv”
  20. 20.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  21. 21.Which of these is a poor logo idea? (a) tiny unreadable text (b) a simple lemon shape (c) two or three colours (d) easy to draw by hand
  22. 22.Which of these is a good logo idea? (a) too many small details (b) twenty colours (c) your own drawing (d) tiny unreadable text
  23. 23.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Maths Buddies” (c) “Things” (d) “Chai Corner”
  24. 24.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Green Thumb Saplings” (c) “Stuff and More Stuff” (d) “Paper Petals Cards”
  25. 25.Which of these is a poor logo idea? (a) clear at a small size (b) a simple lemon shape (c) two or three colours (d) twenty colours
  26. 26.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  27. 27.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  28. 28.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  29. 29.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Sunny Sips” (c) “The Losers’ Stall” (d) “Green Thumb Saplings”
  30. 30.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Stuff and More Stuff” (c) “Chai Corner” (d) “Sunny Sips”
  31. 31.Which of these is a good logo idea? (a) twenty colours (b) copied from a big brand (c) two or three colours (d) tiny unreadable text
  32. 32.Which of these is a poor logo idea? (a) your own drawing (b) clear at a small size (c) two or three colours (d) copied from a big brand
  33. 33.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  34. 34.Which of these is a poor business name? (a) “Things” (b) “Chai Corner” (c) “Paper Petals Cards” (d) “Sunny Sips”
  35. 35.Which of these is a poor business name? (a) “Maths Buddies” (b) “Qxzrt Plvv” (c) “Paper Petals Cards” (d) “Sunny Sips”
  36. 36.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Paper Petals Cards” (c) “Shop” (d) “Chai Corner”
  37. 37.True or false: “Green Thumb Saplings” is a poor business name. (a) False (b) True
  38. 38.True or false: “copied from a big brand” is a poor logo idea. (a) True (b) False
  39. 39.🎨 Why not copy a famous logo? (a) it is too easy (b) logos are free (c) it is someone else’s (d) copying is smart
  40. 40.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Stuff and More Stuff” (c) “The Losers’ Stall” (d) “Green Thumb Saplings”

Answer key

  1. how people know you
  2. “Bright Bookmarks”
  3. people recognise you
  4. a good business name
  5. True
  6. “Shop”
  7. False
  8. False
  9. True
  10. a good business name
  11. True
  12. a good logo idea
  13. “Sunny Sips”
  14. short and easy to say
  15. False
  16. False
  17. True
  18. a simple lemon shape
  19. “Maths Buddies”
  20. a good logo idea
  21. tiny unreadable text
  22. your own drawing
  23. “Things”
  24. “Stuff and More Stuff”
  25. twenty colours
  26. False
  27. a poor business name
  28. False
  29. “The Losers’ Stall”
  30. “Stuff and More Stuff”
  31. two or three colours
  32. copied from a big brand
  33. a good business name
  34. “Things”
  35. “Qxzrt Plvv”
  36. “Shop”
  37. False
  38. True
  39. it is someone else’s
  40. “Green Thumb Saplings”

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