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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 985 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

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  1. 1.✍️ A good business name is… (a) rude (b) impossible to spell (c) very long (d) short and easy to say
  2. 2.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Maths Buddies” (c) “The Losers’ Stall” (d) “Things”
  3. 3.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  4. 4.True or false: “Things” is a good business name. (a) False (b) True
  5. 5.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Paper Petals Cards” (c) “The Losers’ Stall” (d) “Things”
  6. 6.Which of these is a poor logo idea? (a) a simple lemon shape (b) twenty colours (c) clear at a small size (d) two or three colours
  7. 7.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “The Losers’ Stall” (c) “Maths Buddies” (d) “Shop”
  8. 8.🎨 Why not copy a famous logo? (a) copying is smart (b) logos are free (c) it is too easy (d) it is someone else’s
  9. 9.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  10. 10.Which of these is a poor business name? (a) “Maths Buddies” (b) “Green Thumb Saplings” (c) “The Losers’ Stall” (d) “Sunny Sips”
  11. 11.Which of these is a good business name? (a) “Shop” (b) “Qxzrt Plvv” (c) “Things” (d) “Green Thumb Saplings”
  12. 12.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) no reason (c) people recognise you (d) it costs more
  13. 13.True or false: “twenty colours” is a poor logo idea. (a) False (b) True
  14. 14.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  15. 15.🏷️ What is a brand? (a) your stall table (b) your cash box (c) a type of loan (d) how people know you
  16. 16.Which of these is a good logo idea? (a) copied from a big brand (b) too many small details (c) easy to draw by hand (d) twenty colours
  17. 17.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  18. 18.True or false: “Paper Petals Cards” is a poor business name. (a) True (b) False
  19. 19.True or false: “The Losers’ Stall” is a poor business name. (a) False (b) True
  20. 20.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  21. 21.True or false: “too many small details” is a good logo idea. (a) False (b) True
  22. 22.Which of these is a good logo idea? (a) too many small details (b) twenty colours (c) tiny unreadable text (d) two or three colours
  23. 23.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True
  24. 24.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  25. 25.True or false: “Maths Buddies” is a poor business name. (a) False (b) True
  26. 26.Which of these is a poor logo idea? (a) easy to draw by hand (b) a simple lemon shape (c) too many small details (d) two or three colours
  27. 27.Which of these is a poor business name? (a) “Qxzrt Plvv” (b) “Paper Petals Cards” (c) “Maths Buddies” (d) “Bright Bookmarks”
  28. 28.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Things” (c) “Sunny Sips” (d) “Green Thumb Saplings”
  29. 29.True or false: “Zzkkq Bites” is a good business name. (a) True (b) False
  30. 30.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True
  31. 31.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  32. 32.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  33. 33.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  34. 34.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  35. 35.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  36. 36.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  37. 37.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Chai Corner” (c) “Stuff and More Stuff” (d) “Zzkkq Bites”
  38. 38.True or false: “two or three colours” is a poor logo idea. (a) False (b) True
  39. 39.True or false: “your own drawing” is a good logo idea. (a) True (b) False
  40. 40.True or false: “Maths Buddies” is a good business name. (a) False (b) True

Answer key

  1. short and easy to say
  2. “Maths Buddies”
  3. a good logo idea
  4. False
  5. “Paper Petals Cards”
  6. twenty colours
  7. “Maths Buddies”
  8. it is someone else’s
  9. a good logo idea
  10. “The Losers’ Stall”
  11. “Green Thumb Saplings”
  12. people recognise you
  13. True
  14. False
  15. how people know you
  16. easy to draw by hand
  17. a poor business name
  18. False
  19. True
  20. False
  21. False
  22. two or three colours
  23. False
  24. a poor logo idea
  25. False
  26. too many small details
  27. “Qxzrt Plvv”
  28. “Things”
  29. False
  30. False
  31. a good business name
  32. True
  33. a poor logo idea
  34. a poor business name
  35. a poor business name
  36. a poor business name
  37. “Chai Corner”
  38. False
  39. True
  40. True

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