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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 995 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  2. 2.True or false: “too many small details” is a good logo idea. (a) True (b) False
  3. 3.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  4. 4.True or false: “tiny unreadable text” is a poor logo idea. (a) True (b) False
  5. 5.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  6. 6.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Sunny Sips” (c) “Things” (d) “Shop”
  7. 7.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  8. 8.Which of these is a poor business name? (a) “Chai Corner” (b) “Sunny Sips” (c) “Green Thumb Saplings” (d) “Things”
  9. 9.Which of these is a good logo idea? (a) your own drawing (b) tiny unreadable text (c) too many small details (d) twenty colours
  10. 10.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  11. 11.Which of these is a good business name? (a) “Chai Corner” (b) “Zzkkq Bites” (c) “Things” (d) “The Losers’ Stall”
  12. 12.🎨 Why not copy a famous logo? (a) it is someone else’s (b) logos are free (c) copying is smart (d) it is too easy
  13. 13.Which of these is a good logo idea? (a) twenty colours (b) a simple lemon shape (c) a blurry photo (d) tiny unreadable text
  14. 14.🔁 Why use the same colours on posters and the stall? (a) no reason (b) to confuse buyers (c) it costs more (d) people recognise you
  15. 15.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  16. 16.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  17. 17.True or false: “Sunny Sips” is a poor business name. (a) True (b) False
  18. 18.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Paper Petals Cards” (c) “Maths Buddies” (d) “Shop”
  19. 19.Which of these is a good logo idea? (a) copied from a big brand (b) two or three colours (c) twenty colours (d) tiny unreadable text
  20. 20.🔍 Which is the odd one out? (a) “Things” (b) “Chai Corner” (c) “Shop” (d) “Stuff and More Stuff”
  21. 21.True or false: “twenty colours” is a good logo idea. (a) True (b) False
  22. 22.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Zzkkq Bites” (c) “Paper Petals Cards” (d) “Sunny Sips”
  23. 23.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  24. 24.Which of these is a good logo idea? (a) too many small details (b) clear at a small size (c) a blurry photo (d) twenty colours
  25. 25.Which of these is a good business name? (a) “Paper Petals Cards” (b) “The Losers’ Stall” (c) “Shop” (d) “Stuff and More Stuff”
  26. 26.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Things” (d) “Sunny Sips”
  27. 27.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  28. 28.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  29. 29.🏷️ What is a brand? (a) a type of loan (b) your cash box (c) your stall table (d) how people know you
  30. 30.True or false: “Green Thumb Saplings” is a poor business name. (a) False (b) True
  31. 31.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  32. 32.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Maths Buddies” (c) “Paper Petals Cards” (d) “Qxzrt Plvv”
  33. 33.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Shop” (c) “Stuff and More Stuff” (d) “Maths Buddies”
  34. 34.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Green Thumb Saplings” (c) “Qxzrt Plvv” (d) “The Losers’ Stall”
  35. 35.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True
  36. 36.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  37. 37.True or false: “Qxzrt Plvv” is a good business name. (a) True (b) False
  38. 38.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  39. 39.True or false: “easy to draw by hand” is a good logo idea. (a) True (b) False
  40. 40.✍️ A good business name is… (a) impossible to spell (b) rude (c) short and easy to say (d) very long

Answer key

  1. a good business name
  2. False
  3. a poor logo idea
  4. True
  5. a good business name
  6. “Sunny Sips”
  7. True
  8. “Things”
  9. your own drawing
  10. a poor logo idea
  11. “Chai Corner”
  12. it is someone else’s
  13. a simple lemon shape
  14. people recognise you
  15. a poor business name
  16. a good business name
  17. False
  18. “Shop”
  19. two or three colours
  20. “Chai Corner”
  21. False
  22. “Zzkkq Bites”
  23. a good logo idea
  24. clear at a small size
  25. “Paper Petals Cards”
  26. “Things”
  27. a good logo idea
  28. False
  29. how people know you
  30. False
  31. True
  32. “Qxzrt Plvv”
  33. “Maths Buddies”
  34. “Green Thumb Saplings”
  35. False
  36. a poor logo idea
  37. False
  38. a good logo idea
  39. True
  40. short and easy to say

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