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Entrepreneurship Worksheet: Marketing for Kids

Entrepreneurship lesson 17: Marketing: honest and clear · Set 254 · 40 questions
TalentJR

Business tip (Honest and clear): Honest and clear: what it is, the price, where and when, and only true claims. Misleading: false health claims, hidden prices, fake “free” or “only 1 left”. Poster = a sign or sheet; word of mouth = people telling people; social media = posting online. Social media only with a parent’s permission; never share your address, phone number or school timetable.

NameDateTime takenScore ___ / 40
  1. 1.📣 Which kind of marketing is this: a sign at the stall? (a) a poster (b) word of mouth (c) social media
  2. 2.True or false: “a sign at the stall” is word of mouth. (a) False (b) True
  3. 3.🪧 What must a good poster say? (a) nothing clear (b) a secret code (c) only the logo (d) what, price, where, when
  4. 4.True or false: “chat at the bus stop” is word of mouth. (a) False (b) True
  5. 5.Which of these is word of mouth? (a) an online photo update (b) a buyer tells her cousin (c) a notice-board sheet (d) a post on a family page
  6. 6.True or false: “Free cards!*” (*not free) is honest and clear. (a) True (b) False
  7. 7.📣 Which kind of marketing is this: a friend tells a friend? (a) word of mouth (b) a poster (c) social media
  8. 8.📣 Which kind of marketing is this: chat at the bus stop? (a) word of mouth (b) a poster (c) social media
  9. 9.📣 Is this stall message honest and clear, or misleading? “Fresh lemonade, ₹10 a cup, Stall 4” (a) misleading (b) honest and clear
  10. 10.🔍 Which is the odd one out? (a) a chart by the gate (b) a teacher recommends it (c) a flyer in the lift (d) a notice-board sheet
  11. 11.True or false: “a post on a family page” is word of mouth. (a) False (b) True
  12. 12.True or false: “a flyer in the lift” is word of mouth. (a) False (b) True
  13. 13.Which of these is social media? (a) a parent’s status post (b) chat at the bus stop (c) a flyer in the lift (d) a sign at the stall
  14. 14.True or false: “Only 1 left!” (there are 50) is misleading. (a) False (b) True
  15. 15.📣 Is this stall message honest and clear, or misleading? “Bookmarks ₹15, made from old calendars” (a) misleading (b) honest and clear
  16. 16.True or false: “a buyer tells her cousin” is word of mouth. (a) False (b) True
  17. 17.True or false: “Price: ask me, it depends on you 😉” is honest and clear. (a) False (b) True
  18. 18.True or false: “a parent’s status post” is social media. (a) False (b) True
  19. 19.True or false: “Only 1 left!” (there are 50) is honest and clear. (a) True (b) False
  20. 20.True or false: “a notice-board sheet” is word of mouth. (a) False (b) True
  21. 21.True or false: “a friend tells a friend” is social media. (a) False (b) True
  22. 22.🔍 Which is the odd one out? (a) a short video post (b) an online photo update (c) a friend tells a friend (d) a parent’s status post
  23. 23.🔍 Which is the odd one out? (a) a friend tells a friend (b) a post on a family page (c) a teacher recommends it (d) a buyer tells her cousin
  24. 24.True or false: “Chai ₹10 · Saturday 9–12 · Gate 2” is honest and clear. (a) True (b) False
  25. 25.📣 Is this stall message honest and clear, or misleading? “Chai ₹10 · Saturday 9–12 · Gate 2” (a) misleading (b) honest and clear
  26. 26.📣 Which kind of marketing is this: a parent’s status post? (a) word of mouth (b) social media (c) a poster
  27. 27.📣 Which kind of marketing is this: a buyer tells her cousin? (a) word of mouth (b) a poster (c) social media
  28. 28.✅ A good marketing message is… (a) secret (b) very long (c) loud and false (d) honest and clear
  29. 29.📣 Is this stall message honest and clear, or misleading? “Cures colds in one sip!” (a) misleading (b) honest and clear
  30. 30.📣 Is this stall message honest and clear, or misleading? “Plant saplings ₹25 — water twice a week” (a) honest and clear (b) misleading
  31. 31.📣 Is this stall message honest and clear, or misleading? “Price: ask me, it depends on you 😉” (a) misleading (b) honest and clear
  32. 32.True or false: “Handmade cards, ₹30 each, made by Class 7” is misleading. (a) True (b) False
  33. 33.Which of these is a poster? (a) a chart by the gate (b) a buyer tells her cousin (c) an online photo update (d) a short video post
  34. 34.True or false: “an online photo update” is social media. (a) True (b) False
  35. 35.True or false: “Bookmarks ₹15, made from old calendars” is honest and clear. (a) False (b) True
  36. 36.True or false: “Cures colds in one sip!” is honest and clear. (a) False (b) True
  37. 37.🔒 What should NEVER go in a stall post? (a) your home address (b) what you sell (c) the stall name (d) the price
  38. 38.🔍 Which is the odd one out? (a) a short video post (b) a flyer in the lift (c) a parent’s status post (d) an online photo update
  39. 39.Which of these is a poster? (a) a friend tells a friend (b) a post on a family page (c) a notice-board sheet (d) chat at the bus stop
  40. 40.True or false: “a teacher recommends it” is word of mouth. (a) True (b) False

Answer key

  1. a poster
  2. False
  3. what, price, where, when
  4. True
  5. a buyer tells her cousin
  6. False
  7. word of mouth
  8. word of mouth
  9. honest and clear
  10. a teacher recommends it
  11. False
  12. False
  13. a parent’s status post
  14. True
  15. honest and clear
  16. True
  17. False
  18. True
  19. False
  20. False
  21. False
  22. a friend tells a friend
  23. a post on a family page
  24. True
  25. honest and clear
  26. social media
  27. word of mouth
  28. honest and clear
  29. misleading
  30. honest and clear
  31. misleading
  32. False
  33. a chart by the gate
  34. True
  35. True
  36. False
  37. your home address
  38. a flyer in the lift
  39. a notice-board sheet
  40. True

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