Marketing: honest and clear — Entrepreneurship for kids
Marketing is telling people about your business. A poster says what you sell, the price, where and when (“Fresh lemonade, ₹10 a cup, Stall 4”). Word of mouth — happy customers telling friends — is free and powerful. Social media is only with a parent’s permission, from a parent’s account, and never with your home address or phone number. Every message must be honest: no “cures colds” claims and no fake “only 1 left!”.
Honest and clear — “tell people what, how much, where and when — and nothing false”
Honest and clear: what it is, the price, where and when, and only true claims. Misleading: false health claims, hidden prices, fake “free” or “only 1 left”.
Poster = a sign or sheet; word of mouth = people telling people; social media = posting online.
Social media only with a parent’s permission; never share your address, phone number or school timetable.
Use it for: Making posters, telling friends, and any online post (with a parent).
Worked example: 📣 Is this stall message honest and clear, or misleading? “Cures colds in one sip!” → misleading
Lemonade or chai cannot cure a cold — the claim is false.
So the message is misleading.
Check: Try it: design a poster for your idea with what, price, where and when — and only true words ✓
Work it out in your head or on paper, then tap your answer — or type it and press Check. Stuck? Press “Show me how”.
Right: 0 · Tried: 0
🏁 Lesson 17 test
20 questions. Check each answer, then go to the next one. Get 16 or more right to pass.
🏅 Sign in with Google to earn the
📣 Honest Marketer badge when you pass — and a certificate when you finish all 8 lessons of
Part 3 · Running a small business. You can still take the test without signing in.
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