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Entrepreneurship Worksheet: Marketing for Kids

Entrepreneurship lesson 17: Marketing: honest and clear · Set 275 · 40 questions
TalentJR

Business tip (Honest and clear): Honest and clear: what it is, the price, where and when, and only true claims. Misleading: false health claims, hidden prices, fake “free” or “only 1 left”. Poster = a sign or sheet; word of mouth = people telling people; social media = posting online. Social media only with a parent’s permission; never share your address, phone number or school timetable.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “a chart by the gate” is social media. (a) True (b) False
  2. 2.📣 Which kind of marketing is this: a parent’s status post? (a) a poster (b) word of mouth (c) social media
  3. 3.📣 Which kind of marketing is this: a post on a family page? (a) word of mouth (b) social media (c) a poster
  4. 4.🗣️ The cheapest marketing is often… (a) happy customers (b) TV adverts (c) huge billboards (d) shouting
  5. 5.Which of these is social media? (a) chat at the bus stop (b) an online photo update (c) a buyer tells her cousin (d) a chart by the gate
  6. 6.Which of these is word of mouth? (a) a teacher recommends it (b) a sign at the stall (c) a short video post (d) a flyer in the lift
  7. 7.📣 Which kind of marketing is this: an online photo update? (a) social media (b) a poster (c) word of mouth
  8. 8.True or false: “an online photo update” is word of mouth. (a) False (b) True
  9. 9.True or false: “Free cards!*” (*not free) is misleading. (a) False (b) True
  10. 10.📣 Is this stall message honest and clear, or misleading? “Doctors say our chai makes you taller” (a) honest and clear (b) misleading
  11. 11.True or false: “Fresh lemonade, ₹10 a cup, Stall 4” is misleading. (a) True (b) False
  12. 12.📱 A 12-year-old wants to post about the stall online. What first? (a) ask a stranger (b) share home address (c) post right away (d) ask a parent
  13. 13.True or false: “a friend tells a friend” is word of mouth. (a) False (b) True
  14. 14.True or false: “Only 1 left!” (there are 50) is honest and clear. (a) True (b) False
  15. 15.True or false: “Free cards!*” (*not free) is honest and clear. (a) True (b) False
  16. 16.📣 Is this stall message honest and clear, or misleading? “Only 1 left!” (there are 50) (a) misleading (b) honest and clear
  17. 17.✅ A good marketing message is… (a) secret (b) loud and false (c) very long (d) honest and clear
  18. 18.📣 Is this stall message honest and clear, or misleading? “Price: ask me, it depends on you 😉” (a) misleading (b) honest and clear
  19. 19.Which of these is social media? (a) a teacher recommends it (b) a short video post (c) a sign at the stall (d) a buyer tells her cousin
  20. 20.📣 Is this stall message honest and clear, or misleading? “Best lemonade in the whole world!!!” (a) misleading (b) honest and clear
  21. 21.Which of these is word of mouth? (a) a short video post (b) chat at the bus stop (c) a chart by the gate (d) a sign at the stall
  22. 22.🔍 Which is the odd one out? (a) a post on a family page (b) a short video post (c) an online photo update (d) chat at the bus stop
  23. 23.📣 Which kind of marketing is this: a teacher recommends it? (a) social media (b) a poster (c) word of mouth
  24. 24.🔍 Which is the odd one out? (a) a sign at the stall (b) a notice-board sheet (c) a friend tells a friend (d) a flyer in the lift
  25. 25.Which of these is a poster? (a) chat at the bus stop (b) a flyer in the lift (c) a teacher recommends it (d) a friend tells a friend
  26. 26.🔒 What should NEVER go in a stall post? (a) the stall name (b) your home address (c) what you sell (d) the price
  27. 27.📣 Is this stall message honest and clear, or misleading? “Cures colds in one sip!” (a) misleading (b) honest and clear
  28. 28.🔍 Which is the odd one out? (a) a short video post (b) a parent’s status post (c) a post on a family page (d) a flyer in the lift
  29. 29.True or false: “a notice-board sheet” is a poster. (a) False (b) True
  30. 30.🪧 What must a good poster say? (a) what, price, where, when (b) nothing clear (c) only the logo (d) a secret code
  31. 31.📣 Is this stall message honest and clear, or misleading? “Fresh lemonade, ₹10 a cup, Stall 4” (a) misleading (b) honest and clear
  32. 32.True or false: “a parent’s status post” is social media. (a) True (b) False
  33. 33.Which of these is a poster? (a) a buyer tells her cousin (b) a chart by the gate (c) a friend tells a friend (d) an online photo update
  34. 34.True or false: “a notice-board sheet” is word of mouth. (a) True (b) False
  35. 35.🔍 Which is the odd one out? (a) a buyer tells her cousin (b) a flyer in the lift (c) a sign at the stall (d) a chart by the gate
  36. 36.True or false: “Doctors say our chai makes you taller” is honest and clear. (a) True (b) False
  37. 37.🔍 Which is the odd one out? (a) a chart by the gate (b) a sign at the stall (c) a notice-board sheet (d) a post on a family page
  38. 38.True or false: “Handmade cards, ₹30 each, made by Class 7” is misleading. (a) False (b) True
  39. 39.Which of these is a poster? (a) a post on a family page (b) a sign at the stall (c) a short video post (d) a teacher recommends it
  40. 40.📣 Which kind of marketing is this: a sign at the stall? (a) a poster (b) social media (c) word of mouth

Answer key

  1. False
  2. social media
  3. social media
  4. happy customers
  5. an online photo update
  6. a teacher recommends it
  7. social media
  8. False
  9. True
  10. misleading
  11. False
  12. ask a parent
  13. True
  14. False
  15. False
  16. misleading
  17. honest and clear
  18. misleading
  19. a short video post
  20. misleading
  21. chat at the bus stop
  22. chat at the bus stop
  23. word of mouth
  24. a friend tells a friend
  25. a flyer in the lift
  26. your home address
  27. misleading
  28. a flyer in the lift
  29. True
  30. what, price, where, when
  31. honest and clear
  32. True
  33. a chart by the gate
  34. False
  35. a buyer tells her cousin
  36. False
  37. a post on a family page
  38. False
  39. a sign at the stall
  40. a poster

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