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Entrepreneurship Worksheet: Marketing for Kids

Entrepreneurship lesson 17: Marketing: honest and clear · Set 408 · 40 questions
TalentJR

Business tip (Honest and clear): Honest and clear: what it is, the price, where and when, and only true claims. Misleading: false health claims, hidden prices, fake “free” or “only 1 left”. Poster = a sign or sheet; word of mouth = people telling people; social media = posting online. Social media only with a parent’s permission; never share your address, phone number or school timetable.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “Fresh lemonade, ₹10 a cup, Stall 4” is misleading. (a) True (b) False
  2. 2.True or false: “a parent’s status post” is word of mouth. (a) True (b) False
  3. 3.Which of these is social media? (a) a buyer tells her cousin (b) a parent’s status post (c) a notice-board sheet (d) a sign at the stall
  4. 4.Which of these is a poster? (a) a short video post (b) a friend tells a friend (c) a flyer in the lift (d) a teacher recommends it
  5. 5.True or false: “a friend tells a friend” is a poster. (a) False (b) True
  6. 6.Which of these is a poster? (a) a friend tells a friend (b) a short video post (c) a post on a family page (d) a notice-board sheet
  7. 7.📣 Is this stall message honest and clear, or misleading? “Cures colds in one sip!” (a) misleading (b) honest and clear
  8. 8.📣 Is this stall message honest and clear, or misleading? “Free cards!*” (*not free) (a) misleading (b) honest and clear
  9. 9.📣 Which kind of marketing is this: chat at the bus stop? (a) social media (b) a poster (c) word of mouth
  10. 10.True or false: “a post on a family page” is word of mouth. (a) False (b) True
  11. 11.📣 Which kind of marketing is this: a teacher recommends it? (a) word of mouth (b) social media (c) a poster
  12. 12.🔒 What should NEVER go in a stall post? (a) the stall name (b) the price (c) what you sell (d) your home address
  13. 13.True or false: “Best lemonade in the whole world!!!” is misleading. (a) False (b) True
  14. 14.📣 Which kind of marketing is this: a parent’s status post? (a) a poster (b) word of mouth (c) social media
  15. 15.True or false: “Plant saplings ₹25 — water twice a week” is misleading. (a) True (b) False
  16. 16.📣 Is this stall message honest and clear, or misleading? “Only 1 left!” (there are 50) (a) misleading (b) honest and clear
  17. 17.📣 Is this stall message honest and clear, or misleading? “Bookmarks ₹15, made from old calendars” (a) misleading (b) honest and clear
  18. 18.🗣️ The cheapest marketing is often… (a) happy customers (b) shouting (c) TV adverts (d) huge billboards
  19. 19.🔍 Which is the odd one out? (a) a parent’s status post (b) an online photo update (c) chat at the bus stop (d) a post on a family page
  20. 20.🔍 Which is the odd one out? (a) a notice-board sheet (b) a post on a family page (c) a sign at the stall (d) a chart by the gate
  21. 21.📣 Which kind of marketing is this: a notice-board sheet? (a) social media (b) a poster (c) word of mouth
  22. 22.Which of these is a poster? (a) a post on a family page (b) chat at the bus stop (c) a sign at the stall (d) a parent’s status post
  23. 23.True or false: “Price: ask me, it depends on you 😉” is honest and clear. (a) False (b) True
  24. 24.True or false: “Free cards!*” (*not free) is misleading. (a) True (b) False
  25. 25.📣 Is this stall message honest and clear, or misleading? “Fresh lemonade, ₹10 a cup, Stall 4” (a) misleading (b) honest and clear
  26. 26.Which of these is word of mouth? (a) a parent’s status post (b) a friend tells a friend (c) a post on a family page (d) an online photo update
  27. 27.🔍 Which is the odd one out? (a) a teacher recommends it (b) a flyer in the lift (c) a chart by the gate (d) a notice-board sheet
  28. 28.📣 Is this stall message honest and clear, or misleading? “Handmade cards, ₹30 each, made by Class 7” (a) misleading (b) honest and clear
  29. 29.🔍 Which is the odd one out? (a) a parent’s status post (b) a friend tells a friend (c) chat at the bus stop (d) a buyer tells her cousin
  30. 30.True or false: “a teacher recommends it” is social media. (a) True (b) False
  31. 31.True or false: “a chart by the gate” is social media. (a) True (b) False
  32. 32.Which of these is social media? (a) a sign at the stall (b) a buyer tells her cousin (c) a notice-board sheet (d) a post on a family page
  33. 33.True or false: “a friend tells a friend” is word of mouth. (a) False (b) True
  34. 34.True or false: “Cures colds in one sip!” is misleading. (a) True (b) False
  35. 35.True or false: “a teacher recommends it” is word of mouth. (a) True (b) False
  36. 36.True or false: “Fresh lemonade, ₹10 a cup, Stall 4” is honest and clear. (a) True (b) False
  37. 37.Which of these is word of mouth? (a) a sign at the stall (b) chat at the bus stop (c) a flyer in the lift (d) a post on a family page
  38. 38.True or false: “Bookmarks ₹15, made from old calendars” is misleading. (a) True (b) False
  39. 39.📣 Which kind of marketing is this: a short video post? (a) word of mouth (b) a poster (c) social media
  40. 40.True or false: “Doctors say our chai makes you taller” is misleading. (a) True (b) False

Answer key

  1. False
  2. False
  3. a parent’s status post
  4. a flyer in the lift
  5. False
  6. a notice-board sheet
  7. misleading
  8. misleading
  9. word of mouth
  10. False
  11. word of mouth
  12. your home address
  13. True
  14. social media
  15. False
  16. misleading
  17. honest and clear
  18. happy customers
  19. chat at the bus stop
  20. a post on a family page
  21. a poster
  22. a sign at the stall
  23. False
  24. True
  25. honest and clear
  26. a friend tells a friend
  27. a teacher recommends it
  28. honest and clear
  29. a parent’s status post
  30. False
  31. False
  32. a post on a family page
  33. True
  34. True
  35. True
  36. True
  37. chat at the bus stop
  38. False
  39. social media
  40. True

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