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Entrepreneurship Worksheet: Marketing for Kids

Entrepreneurship lesson 17: Marketing: honest and clear · Set 470 · 40 questions
TalentJR

Business tip (Honest and clear): Honest and clear: what it is, the price, where and when, and only true claims. Misleading: false health claims, hidden prices, fake “free” or “only 1 left”. Poster = a sign or sheet; word of mouth = people telling people; social media = posting online. Social media only with a parent’s permission; never share your address, phone number or school timetable.

NameDateTime takenScore ___ / 40
  1. 1.🔍 Which is the odd one out? (a) a flyer in the lift (b) a notice-board sheet (c) a friend tells a friend (d) a sign at the stall
  2. 2.✅ A good marketing message is… (a) secret (b) honest and clear (c) loud and false (d) very long
  3. 3.🗣️ The cheapest marketing is often… (a) shouting (b) happy customers (c) huge billboards (d) TV adverts
  4. 4.📣 Which kind of marketing is this: a friend tells a friend? (a) social media (b) a poster (c) word of mouth
  5. 5.True or false: “Plant saplings ₹25 — water twice a week” is honest and clear. (a) True (b) False
  6. 6.True or false: “a parent’s status post” is social media. (a) False (b) True
  7. 7.🔍 Which is the odd one out? (a) a flyer in the lift (b) a post on a family page (c) a notice-board sheet (d) a sign at the stall
  8. 8.Which of these is word of mouth? (a) a post on a family page (b) a flyer in the lift (c) a friend tells a friend (d) an online photo update
  9. 9.📣 Which kind of marketing is this: a buyer tells her cousin? (a) social media (b) a poster (c) word of mouth
  10. 10.🔍 Which is the odd one out? (a) a friend tells a friend (b) a buyer tells her cousin (c) a teacher recommends it (d) a short video post
  11. 11.True or false: “an online photo update” is a poster. (a) False (b) True
  12. 12.True or false: “Bookmarks ₹15, made from old calendars” is misleading. (a) False (b) True
  13. 13.📣 Is this stall message honest and clear, or misleading? “Plant saplings ₹25 — water twice a week” (a) honest and clear (b) misleading
  14. 14.📣 Is this stall message honest and clear, or misleading? “Fresh lemonade, ₹10 a cup, Stall 4” (a) misleading (b) honest and clear
  15. 15.📣 Is this stall message honest and clear, or misleading? “Free cards!*” (*not free) (a) honest and clear (b) misleading
  16. 16.📣 Which kind of marketing is this: a short video post? (a) social media (b) word of mouth (c) a poster
  17. 17.Which of these is social media? (a) a teacher recommends it (b) a notice-board sheet (c) a parent’s status post (d) chat at the bus stop
  18. 18.Which of these is a poster? (a) an online photo update (b) a sign at the stall (c) a post on a family page (d) a friend tells a friend
  19. 19.True or false: “Doctors say our chai makes you taller” is misleading. (a) False (b) True
  20. 20.📣 Is this stall message honest and clear, or misleading? “Best lemonade in the whole world!!!” (a) misleading (b) honest and clear
  21. 21.📣 Which kind of marketing is this: an online photo update? (a) a poster (b) social media (c) word of mouth
  22. 22.True or false: “Fresh lemonade, ₹10 a cup, Stall 4” is honest and clear. (a) False (b) True
  23. 23.True or false: “a friend tells a friend” is word of mouth. (a) False (b) True
  24. 24.True or false: “an online photo update” is social media. (a) False (b) True
  25. 25.🔍 Which is the odd one out? (a) a post on a family page (b) a short video post (c) a parent’s status post (d) a teacher recommends it
  26. 26.True or false: “an online photo update” is word of mouth. (a) False (b) True
  27. 27.True or false: “a buyer tells her cousin” is social media. (a) True (b) False
  28. 28.Which of these is a poster? (a) a parent’s status post (b) a post on a family page (c) a flyer in the lift (d) a buyer tells her cousin
  29. 29.📱 A 12-year-old wants to post about the stall online. What first? (a) post right away (b) ask a stranger (c) share home address (d) ask a parent
  30. 30.📣 Is this stall message honest and clear, or misleading? “Handmade cards, ₹30 each, made by Class 7” (a) honest and clear (b) misleading
  31. 31.📣 Which kind of marketing is this: a parent’s status post? (a) social media (b) a poster (c) word of mouth
  32. 32.True or false: “Doctors say our chai makes you taller” is honest and clear. (a) False (b) True
  33. 33.True or false: “Only 1 left!” (there are 50) is misleading. (a) False (b) True
  34. 34.True or false: “Free cards!*” (*not free) is misleading. (a) False (b) True
  35. 35.Which of these is social media? (a) a sign at the stall (b) a flyer in the lift (c) a buyer tells her cousin (d) a short video post
  36. 36.True or false: “a post on a family page” is word of mouth. (a) True (b) False
  37. 37.True or false: “Best lemonade in the whole world!!!” is misleading. (a) False (b) True
  38. 38.True or false: “Cures colds in one sip!” is honest and clear. (a) True (b) False
  39. 39.True or false: “Chai ₹10 · Saturday 9–12 · Gate 2” is honest and clear. (a) False (b) True
  40. 40.Which of these is word of mouth? (a) a sign at the stall (b) a buyer tells her cousin (c) a flyer in the lift (d) an online photo update

Answer key

  1. a friend tells a friend
  2. honest and clear
  3. happy customers
  4. word of mouth
  5. True
  6. True
  7. a post on a family page
  8. a friend tells a friend
  9. word of mouth
  10. a short video post
  11. False
  12. False
  13. honest and clear
  14. honest and clear
  15. misleading
  16. social media
  17. a parent’s status post
  18. a sign at the stall
  19. True
  20. misleading
  21. social media
  22. True
  23. True
  24. True
  25. a teacher recommends it
  26. False
  27. False
  28. a flyer in the lift
  29. ask a parent
  30. honest and clear
  31. social media
  32. False
  33. True
  34. True
  35. a short video post
  36. False
  37. True
  38. False
  39. True
  40. a buyer tells her cousin

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