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Entrepreneurship Worksheet: Marketing for Kids

Entrepreneurship lesson 17: Marketing: honest and clear · Set 622 · 40 questions
TalentJR

Business tip (Honest and clear): Honest and clear: what it is, the price, where and when, and only true claims. Misleading: false health claims, hidden prices, fake “free” or “only 1 left”. Poster = a sign or sheet; word of mouth = people telling people; social media = posting online. Social media only with a parent’s permission; never share your address, phone number or school timetable.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “Best lemonade in the whole world!!!” is misleading. (a) False (b) True
  2. 2.True or false: “a short video post” is social media. (a) False (b) True
  3. 3.📣 Is this stall message honest and clear, or misleading? “Cures colds in one sip!” (a) misleading (b) honest and clear
  4. 4.🗣️ The cheapest marketing is often… (a) happy customers (b) shouting (c) TV adverts (d) huge billboards
  5. 5.True or false: “Handmade cards, ₹30 each, made by Class 7” is misleading. (a) False (b) True
  6. 6.📣 Is this stall message honest and clear, or misleading? “Fresh lemonade, ₹10 a cup, Stall 4” (a) misleading (b) honest and clear
  7. 7.🔍 Which is the odd one out? (a) a sign at the stall (b) a chart by the gate (c) a buyer tells her cousin (d) a notice-board sheet
  8. 8.🔍 Which is the odd one out? (a) an online photo update (b) a chart by the gate (c) a post on a family page (d) a short video post
  9. 9.📱 A 12-year-old wants to post about the stall online. What first? (a) share home address (b) post right away (c) ask a parent (d) ask a stranger
  10. 10.📣 Which kind of marketing is this: a buyer tells her cousin? (a) a poster (b) word of mouth (c) social media
  11. 11.📣 Is this stall message honest and clear, or misleading? “Free cards!*” (*not free) (a) honest and clear (b) misleading
  12. 12.Which of these is a poster? (a) a buyer tells her cousin (b) a flyer in the lift (c) a short video post (d) a teacher recommends it
  13. 13.True or false: “a sign at the stall” is social media. (a) False (b) True
  14. 14.🔍 Which is the odd one out? (a) a sign at the stall (b) a notice-board sheet (c) an online photo update (d) a flyer in the lift
  15. 15.🔍 Which is the odd one out? (a) a chart by the gate (b) a notice-board sheet (c) a sign at the stall (d) a short video post
  16. 16.📣 Which kind of marketing is this: a notice-board sheet? (a) a poster (b) word of mouth (c) social media
  17. 17.True or false: “a notice-board sheet” is word of mouth. (a) False (b) True
  18. 18.📣 Is this stall message honest and clear, or misleading? “Bookmarks ₹15, made from old calendars” (a) honest and clear (b) misleading
  19. 19.True or false: “a sign at the stall” is a poster. (a) False (b) True
  20. 20.✅ A good marketing message is… (a) secret (b) very long (c) honest and clear (d) loud and false
  21. 21.📣 Is this stall message honest and clear, or misleading? “Plant saplings ₹25 — water twice a week” (a) misleading (b) honest and clear
  22. 22.True or false: “a post on a family page” is social media. (a) False (b) True
  23. 23.📣 Which kind of marketing is this: a parent’s status post? (a) a poster (b) social media (c) word of mouth
  24. 24.📣 Is this stall message honest and clear, or misleading? “Only 1 left!” (there are 50) (a) honest and clear (b) misleading
  25. 25.True or false: “an online photo update” is social media. (a) True (b) False
  26. 26.📣 Which kind of marketing is this: a friend tells a friend? (a) word of mouth (b) a poster (c) social media
  27. 27.Which of these is word of mouth? (a) an online photo update (b) a teacher recommends it (c) a post on a family page (d) a parent’s status post
  28. 28.📣 Is this stall message honest and clear, or misleading? “Price: ask me, it depends on you 😉” (a) misleading (b) honest and clear
  29. 29.True or false: “a post on a family page” is a poster. (a) False (b) True
  30. 30.True or false: “Best lemonade in the whole world!!!” is honest and clear. (a) True (b) False
  31. 31.True or false: “a parent’s status post” is a poster. (a) True (b) False
  32. 32.True or false: “Price: ask me, it depends on you 😉” is misleading. (a) True (b) False
  33. 33.📣 Which kind of marketing is this: a sign at the stall? (a) social media (b) word of mouth (c) a poster
  34. 34.True or false: “an online photo update” is a poster. (a) True (b) False
  35. 35.True or false: “a notice-board sheet” is a poster. (a) False (b) True
  36. 36.True or false: “Plant saplings ₹25 — water twice a week” is misleading. (a) True (b) False
  37. 37.True or false: “an online photo update” is word of mouth. (a) False (b) True
  38. 38.Which of these is a poster? (a) a sign at the stall (b) a friend tells a friend (c) a post on a family page (d) chat at the bus stop
  39. 39.Which of these is word of mouth? (a) a friend tells a friend (b) a post on a family page (c) a notice-board sheet (d) a short video post
  40. 40.📣 Which kind of marketing is this: chat at the bus stop? (a) social media (b) a poster (c) word of mouth

Answer key

  1. True
  2. True
  3. misleading
  4. happy customers
  5. False
  6. honest and clear
  7. a buyer tells her cousin
  8. a chart by the gate
  9. ask a parent
  10. word of mouth
  11. misleading
  12. a flyer in the lift
  13. False
  14. an online photo update
  15. a short video post
  16. a poster
  17. False
  18. honest and clear
  19. True
  20. honest and clear
  21. honest and clear
  22. True
  23. social media
  24. misleading
  25. True
  26. word of mouth
  27. a teacher recommends it
  28. misleading
  29. False
  30. False
  31. False
  32. True
  33. a poster
  34. False
  35. True
  36. False
  37. False
  38. a sign at the stall
  39. a friend tells a friend
  40. word of mouth

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