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Entrepreneurship Worksheet: USP and Competition

Entrepreneurship lesson 7: USP and competition · Set 220 · 40 questions
TalentJR

Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.

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  1. 1.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a rude sign (c) a unique selling point (d) a higher price only
  2. 2.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
  3. 3.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
  4. 4.Which of these is a fair way to compete? (a) lying about a rival (b) faster service (c) grabbing their spot (d) copying a rival’s logo
  5. 5.Which of these is not a unique selling point? (a) personalised with names (b) we are open (c) delivered to your door (d) ready in five minutes
  6. 6.🔍 Which is the odd one out? (a) same as every stall (b) we sell things (c) a sugar-free recipe (d) we have a table
  7. 7.Which of these is an unfair way to compete? (a) lying about a rival (b) a new flavour (c) friendlier service (d) better quality
  8. 8.🔍 Which is the odd one out? (a) a fair, lower price (b) friendlier service (c) a cleaner stall (d) spreading rumours
  9. 9.🔍 Which is the odd one out? (a) copying a rival’s logo (b) posting fake reviews (c) friendlier service (d) spreading rumours
  10. 10.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
  11. 11.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
  12. 12.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
  13. 13.🏪 What is a competitor? (a) your teammate (b) a supplier (c) a customer (d) a rival seller
  14. 14.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
  15. 15.Which of these is a fair way to compete? (a) copying a rival’s logo (b) lying about a rival (c) better quality (d) spreading rumours
  16. 16.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
  17. 17.Which of these is an unfair way to compete? (a) friendlier service (b) grabbing their spot (c) faster service (d) better quality
  18. 18.Which of these is a fair way to compete? (a) posting fake reviews (b) spreading rumours (c) a fair, lower price (d) lying about a rival
  19. 19.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
  20. 20.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
  21. 21.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
  22. 22.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
  23. 23.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
  24. 24.🔍 Which is the odd one out? (a) a new flavour (b) breaking their sign (c) lying about a rival (d) grabbing their spot
  25. 25.🔍 Which is the odd one out? (a) we are open (b) free name tags (c) a new flavour each week (d) delivered to your door
  26. 26.Which of these is an unfair way to compete? (a) friendlier service (b) better quality (c) copying a rival’s logo (d) a cleaner stall
  27. 27.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
  28. 28.Which of these is an unfair way to compete? (a) friendlier service (b) a new flavour (c) breaking their sign (d) better quality
  29. 29.Which of these is a fair way to compete? (a) breaking their sign (b) posting fake reviews (c) a new flavour (d) copying a rival’s logo
  30. 30.🔍 Which is the odd one out? (a) we are open (b) a new flavour each week (c) same as every stall (d) we sell things
  31. 31.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
  32. 32.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
  33. 33.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
  34. 34.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
  35. 35.🔍 Which is the odd one out? (a) a fair, lower price (b) posting fake reviews (c) better quality (d) faster service
  36. 36.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
  37. 37.Which of these is a clear unique selling point? (a) it is a product (b) a new flavour each week (c) we have a table (d) same as every stall
  38. 38.🔍 Which is the odd one out? (a) personalised with names (b) it has a price (c) ready in five minutes (d) made from waste paper
  39. 39.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
  40. 40.🔍 Which is the odd one out? (a) better quality (b) faster service (c) a new flavour (d) breaking their sign

Answer key

  1. a unique selling point
  2. a clear USP
  3. a clear USP
  4. faster service
  5. we are open
  6. a sugar-free recipe
  7. lying about a rival
  8. spreading rumours
  9. friendlier service
  10. a clear USP
  11. not a USP
  12. not a USP
  13. a rival seller
  14. False
  15. better quality
  16. an unfair way
  17. grabbing their spot
  18. a fair, lower price
  19. False
  20. False
  21. True
  22. False
  23. a fair way to compete
  24. a new flavour
  25. we are open
  26. copying a rival’s logo
  27. an unfair way
  28. breaking their sign
  29. a new flavour
  30. a new flavour each week
  31. not a USP
  32. an unfair way
  33. a fair way to compete
  34. not a USP
  35. posting fake reviews
  36. not a USP
  37. a new flavour each week
  38. it has a price
  39. a clear USP
  40. breaking their sign

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