Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a rude sign (c) a unique selling point (d) a higher price only
- 2.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 3.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 4.Which of these is a fair way to compete? (a) lying about a rival (b) faster service (c) grabbing their spot (d) copying a rival’s logo
- 5.Which of these is not a unique selling point? (a) personalised with names (b) we are open (c) delivered to your door (d) ready in five minutes
- 6.🔍 Which is the odd one out? (a) same as every stall (b) we sell things (c) a sugar-free recipe (d) we have a table
- 7.Which of these is an unfair way to compete? (a) lying about a rival (b) a new flavour (c) friendlier service (d) better quality
- 8.🔍 Which is the odd one out? (a) a fair, lower price (b) friendlier service (c) a cleaner stall (d) spreading rumours
- 9.🔍 Which is the odd one out? (a) copying a rival’s logo (b) posting fake reviews (c) friendlier service (d) spreading rumours
- 10.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 11.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 12.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 13.🏪 What is a competitor? (a) your teammate (b) a supplier (c) a customer (d) a rival seller
- 14.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 15.Which of these is a fair way to compete? (a) copying a rival’s logo (b) lying about a rival (c) better quality (d) spreading rumours
- 16.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 17.Which of these is an unfair way to compete? (a) friendlier service (b) grabbing their spot (c) faster service (d) better quality
- 18.Which of these is a fair way to compete? (a) posting fake reviews (b) spreading rumours (c) a fair, lower price (d) lying about a rival
- 19.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 20.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 21.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 22.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 23.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 24.🔍 Which is the odd one out? (a) a new flavour (b) breaking their sign (c) lying about a rival (d) grabbing their spot
- 25.🔍 Which is the odd one out? (a) we are open (b) free name tags (c) a new flavour each week (d) delivered to your door
- 26.Which of these is an unfair way to compete? (a) friendlier service (b) better quality (c) copying a rival’s logo (d) a cleaner stall
- 27.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 28.Which of these is an unfair way to compete? (a) friendlier service (b) a new flavour (c) breaking their sign (d) better quality
- 29.Which of these is a fair way to compete? (a) breaking their sign (b) posting fake reviews (c) a new flavour (d) copying a rival’s logo
- 30.🔍 Which is the odd one out? (a) we are open (b) a new flavour each week (c) same as every stall (d) we sell things
- 31.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 32.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 33.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 34.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 35.🔍 Which is the odd one out? (a) a fair, lower price (b) posting fake reviews (c) better quality (d) faster service
- 36.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 37.Which of these is a clear unique selling point? (a) it is a product (b) a new flavour each week (c) we have a table (d) same as every stall
- 38.🔍 Which is the odd one out? (a) personalised with names (b) it has a price (c) ready in five minutes (d) made from waste paper
- 39.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 40.🔍 Which is the odd one out? (a) better quality (b) faster service (c) a new flavour (d) breaking their sign
Answer key
- a unique selling point
- a clear USP
- a clear USP
- faster service
- we are open
- a sugar-free recipe
- lying about a rival
- spreading rumours
- friendlier service
- a clear USP
- not a USP
- not a USP
- a rival seller
- False
- better quality
- an unfair way
- grabbing their spot
- a fair, lower price
- False
- False
- True
- False
- a fair way to compete
- a new flavour
- we are open
- copying a rival’s logo
- an unfair way
- breaking their sign
- a new flavour
- a new flavour each week
- not a USP
- an unfair way
- a fair way to compete
- not a USP
- posting fake reviews
- not a USP
- a new flavour each week
- it has a price
- a clear USP
- breaking their sign
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