Entrepreneurship · lesson 7 of 24 · free

USP and competition — Entrepreneurship for kids

A unique selling point (USP) is the special reason to buy from you and not from the stall next door: a free name tag on each card, delivery to your door, a new flavour each week. “We sell things” is true of every stall, so it is not a USP. Competitors sell similar things to the same customers. Compete fairly — better quality, friendlier service, a fair price — never by lying about a rival, copying their logo or posting fake reviews.

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Business tip

Stand out, play fair — “a real special reason to choose you, earned with quality and service”

  1. A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe.
  2. Not a USP: things every seller has (“we are open”, “it has a price”).
  3. Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.

Use it for: Planning your stall next to others, writing posters and setting prices.

Worked example: ⭐ Is this a clear unique selling point (USP): “made from waste paper”? → a clear USP

  1. Most stalls do not make their products from waste paper — it is a special, true reason to choose you.
  2. So it is a clear USP.

Check: Try it: visit (or imagine) two stalls that sell the same thing and write one USP for each ✓

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✏️ Practice

Work it out in your head or on paper, type the answer and press Check. Stuck? Press “Show me how”.

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🏁 Lesson 7 test

20 questions. Check each answer, then go to the next one. Get 16 or more right to pass.

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🖨️ Entrepreneurship Worksheet: USP and Competition

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