Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🧪 How can you find a USP? (a) copy the rival exactly (b) ask what buyers miss (c) pick a random word (d) skip it
- 2.🏪 What is a competitor? (a) a supplier (b) your teammate (c) a rival seller (d) a customer
- 3.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 4.🔍 Which is the odd one out? (a) we have a table (b) we sell things (c) a new flavour each week (d) it is a product
- 5.🔍 Which is the odd one out? (a) we are open (b) free name tags (c) made from waste paper (d) delivered to your door
- 6.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 7.🔍 Which is the odd one out? (a) posting fake reviews (b) lying about a rival (c) breaking their sign (d) better quality
- 8.Which of these is a clear unique selling point? (a) it is a product (b) ready in five minutes (c) we sell things (d) we are open
- 9.🔍 Which is the odd one out? (a) a new flavour (b) copying a rival’s logo (c) friendlier service (d) a cleaner stall
- 10.🔍 Which is the odd one out? (a) posting fake reviews (b) lying about a rival (c) a fair, lower price (d) spreading rumours
- 11.Which of these is not a unique selling point? (a) delivered to your door (b) a new flavour each week (c) free name tags (d) we are open
- 12.Which of these is an unfair way to compete? (a) a cleaner stall (b) copying a rival’s logo (c) a fair, lower price (d) better quality
- 13.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 14.🔍 Which is the odd one out? (a) we have a table (b) a new flavour each week (c) personalised with names (d) free name tags
- 15.🔍 Which is the odd one out? (a) grabbing their spot (b) lying about a rival (c) faster service (d) breaking their sign
- 16.Which of these is a clear unique selling point? (a) made from waste paper (b) we sell things (c) it has a price (d) it is a product
- 17.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 18.🔍 Which is the odd one out? (a) posting fake reviews (b) friendlier service (c) spreading rumours (d) copying a rival’s logo
- 19.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 20.🔍 Which is the odd one out? (a) ready in five minutes (b) personalised with names (c) free name tags (d) it has a price
- 21.Which of these is not a unique selling point? (a) a new flavour each week (b) ready in five minutes (c) a sugar-free recipe (d) it is a product
- 22.🔍 Which is the odd one out? (a) spreading rumours (b) better quality (c) a new flavour (d) a fair, lower price
- 23.Which of these is an unfair way to compete? (a) a new flavour (b) spreading rumours (c) better quality (d) a cleaner stall
- 24.Which of these is a clear unique selling point? (a) it is a product (b) we have a table (c) a new flavour each week (d) same as every stall
- 25.Which of these is not a unique selling point? (a) same as every stall (b) a sugar-free recipe (c) personalised with names (d) made from waste paper
- 26.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 27.Which of these is an unfair way to compete? (a) better quality (b) a fair, lower price (c) lying about a rival (d) faster service
- 28.🔍 Which is the odd one out? (a) a sugar-free recipe (b) it is a product (c) personalised with names (d) a new flavour each week
- 29.🔍 Which is the odd one out? (a) a cleaner stall (b) a fair, lower price (c) lying about a rival (d) better quality
- 30.Which of these is not a unique selling point? (a) a new flavour each week (b) it has a price (c) ready in five minutes (d) a sugar-free recipe
- 31.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 32.True or false: “same as every stall” is not a unique selling point. (a) True (b) False
- 33.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 34.Which of these is not a unique selling point? (a) personalised with names (b) a new flavour each week (c) delivered to your door (d) we have a table
- 35.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 36.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 37.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 38.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 39.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 40.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a unique selling point (d) a louder voice
Answer key
- ask what buyers miss
- a rival seller
- an unfair way
- a new flavour each week
- we are open
- an unfair way
- better quality
- ready in five minutes
- copying a rival’s logo
- a fair, lower price
- we are open
- copying a rival’s logo
- a fair way to compete
- we have a table
- faster service
- made from waste paper
- not a USP
- friendlier service
- True
- it has a price
- it is a product
- spreading rumours
- spreading rumours
- a new flavour each week
- same as every stall
- a clear USP
- lying about a rival
- it is a product
- lying about a rival
- it has a price
- False
- True
- a clear USP
- we have a table
- an unfair way
- False
- a clear USP
- an unfair way
- not a USP
- a unique selling point
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