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Entrepreneurship Worksheet: USP and Competition

Entrepreneurship lesson 7: USP and competition · Set 307 · 40 questions
TalentJR

Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.

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  1. 1.🧪 How can you find a USP? (a) copy the rival exactly (b) ask what buyers miss (c) pick a random word (d) skip it
  2. 2.🏪 What is a competitor? (a) a supplier (b) your teammate (c) a rival seller (d) a customer
  3. 3.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
  4. 4.🔍 Which is the odd one out? (a) we have a table (b) we sell things (c) a new flavour each week (d) it is a product
  5. 5.🔍 Which is the odd one out? (a) we are open (b) free name tags (c) made from waste paper (d) delivered to your door
  6. 6.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
  7. 7.🔍 Which is the odd one out? (a) posting fake reviews (b) lying about a rival (c) breaking their sign (d) better quality
  8. 8.Which of these is a clear unique selling point? (a) it is a product (b) ready in five minutes (c) we sell things (d) we are open
  9. 9.🔍 Which is the odd one out? (a) a new flavour (b) copying a rival’s logo (c) friendlier service (d) a cleaner stall
  10. 10.🔍 Which is the odd one out? (a) posting fake reviews (b) lying about a rival (c) a fair, lower price (d) spreading rumours
  11. 11.Which of these is not a unique selling point? (a) delivered to your door (b) a new flavour each week (c) free name tags (d) we are open
  12. 12.Which of these is an unfair way to compete? (a) a cleaner stall (b) copying a rival’s logo (c) a fair, lower price (d) better quality
  13. 13.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
  14. 14.🔍 Which is the odd one out? (a) we have a table (b) a new flavour each week (c) personalised with names (d) free name tags
  15. 15.🔍 Which is the odd one out? (a) grabbing their spot (b) lying about a rival (c) faster service (d) breaking their sign
  16. 16.Which of these is a clear unique selling point? (a) made from waste paper (b) we sell things (c) it has a price (d) it is a product
  17. 17.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
  18. 18.🔍 Which is the odd one out? (a) posting fake reviews (b) friendlier service (c) spreading rumours (d) copying a rival’s logo
  19. 19.True or false: “we have a table” is not a unique selling point. (a) False (b) True
  20. 20.🔍 Which is the odd one out? (a) ready in five minutes (b) personalised with names (c) free name tags (d) it has a price
  21. 21.Which of these is not a unique selling point? (a) a new flavour each week (b) ready in five minutes (c) a sugar-free recipe (d) it is a product
  22. 22.🔍 Which is the odd one out? (a) spreading rumours (b) better quality (c) a new flavour (d) a fair, lower price
  23. 23.Which of these is an unfair way to compete? (a) a new flavour (b) spreading rumours (c) better quality (d) a cleaner stall
  24. 24.Which of these is a clear unique selling point? (a) it is a product (b) we have a table (c) a new flavour each week (d) same as every stall
  25. 25.Which of these is not a unique selling point? (a) same as every stall (b) a sugar-free recipe (c) personalised with names (d) made from waste paper
  26. 26.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
  27. 27.Which of these is an unfair way to compete? (a) better quality (b) a fair, lower price (c) lying about a rival (d) faster service
  28. 28.🔍 Which is the odd one out? (a) a sugar-free recipe (b) it is a product (c) personalised with names (d) a new flavour each week
  29. 29.🔍 Which is the odd one out? (a) a cleaner stall (b) a fair, lower price (c) lying about a rival (d) better quality
  30. 30.Which of these is not a unique selling point? (a) a new flavour each week (b) it has a price (c) ready in five minutes (d) a sugar-free recipe
  31. 31.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
  32. 32.True or false: “same as every stall” is not a unique selling point. (a) True (b) False
  33. 33.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
  34. 34.Which of these is not a unique selling point? (a) personalised with names (b) a new flavour each week (c) delivered to your door (d) we have a table
  35. 35.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
  36. 36.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
  37. 37.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
  38. 38.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
  39. 39.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
  40. 40.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a unique selling point (d) a louder voice

Answer key

  1. ask what buyers miss
  2. a rival seller
  3. an unfair way
  4. a new flavour each week
  5. we are open
  6. an unfair way
  7. better quality
  8. ready in five minutes
  9. copying a rival’s logo
  10. a fair, lower price
  11. we are open
  12. copying a rival’s logo
  13. a fair way to compete
  14. we have a table
  15. faster service
  16. made from waste paper
  17. not a USP
  18. friendlier service
  19. True
  20. it has a price
  21. it is a product
  22. spreading rumours
  23. spreading rumours
  24. a new flavour each week
  25. same as every stall
  26. a clear USP
  27. lying about a rival
  28. it is a product
  29. lying about a rival
  30. it has a price
  31. False
  32. True
  33. a clear USP
  34. we have a table
  35. an unfair way
  36. False
  37. a clear USP
  38. an unfair way
  39. not a USP
  40. a unique selling point

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