Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) copying a rival’s logo (b) posting fake reviews (c) better quality (d) spreading rumours
- 2.🏪 What is a competitor? (a) a customer (b) your teammate (c) a supplier (d) a rival seller
- 3.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 4.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 5.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 6.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 7.🔍 Which is the odd one out? (a) free name tags (b) it is a product (c) same as every stall (d) we are open
- 8.True or false: “it has a price” is not a unique selling point. (a) False (b) True
- 9.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 10.🔍 Which is the odd one out? (a) faster service (b) breaking their sign (c) a fair, lower price (d) friendlier service
- 11.🧪 How can you find a USP? (a) copy the rival exactly (b) pick a random word (c) skip it (d) ask what buyers miss
- 12.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 13.Which of these is not a unique selling point? (a) delivered to your door (b) personalised with names (c) a sugar-free recipe (d) we are open
- 14.Which of these is a fair way to compete? (a) posting fake reviews (b) spreading rumours (c) friendlier service (d) lying about a rival
- 15.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 16.🔍 Which is the odd one out? (a) friendlier service (b) a fair, lower price (c) spreading rumours (d) better quality
- 17.🔍 Which is the odd one out? (a) a new flavour each week (b) made from waste paper (c) a sugar-free recipe (d) we sell things
- 18.🔍 Which is the odd one out? (a) we are open (b) ready in five minutes (c) we have a table (d) it is a product
- 19.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 20.Which of these is an unfair way to compete? (a) a cleaner stall (b) copying a rival’s logo (c) friendlier service (d) a new flavour
- 21.Which of these is not a unique selling point? (a) ready in five minutes (b) free name tags (c) a sugar-free recipe (d) it is a product
- 22.🛍️ Why is competition good for customers? (a) it is not good (b) shops get rude (c) prices always rise (d) they get better choices
- 23.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a rude sign (c) a higher price only (d) a louder voice
- 24.Which of these is not a unique selling point? (a) same as every stall (b) personalised with names (c) ready in five minutes (d) a new flavour each week
- 25.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 26.True or false: “a new flavour each week” is a clear unique selling point. (a) True (b) False
- 27.🔍 Which is the odd one out? (a) a sugar-free recipe (b) it has a price (c) we sell things (d) same as every stall
- 28.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 29.🔍 Which is the odd one out? (a) spreading rumours (b) breaking their sign (c) copying a rival’s logo (d) a cleaner stall
- 30.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 31.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 32.Which of these is a clear unique selling point? (a) we are open (b) we have a table (c) made from waste paper (d) it is a product
- 33.🔍 Which is the odd one out? (a) lying about a rival (b) a cleaner stall (c) faster service (d) a new flavour
- 34.Which of these is a fair way to compete? (a) grabbing their spot (b) spreading rumours (c) faster service (d) breaking their sign
- 35.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 36.Which of these is not a unique selling point? (a) free name tags (b) it has a price (c) a new flavour each week (d) delivered to your door
- 37.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 38.🔍 Which is the odd one out? (a) ready in five minutes (b) a sugar-free recipe (c) it is a product (d) delivered to your door
- 39.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 40.🔍 Which is the odd one out? (a) ready in five minutes (b) delivered to your door (c) made from waste paper (d) it has a price
Answer key
- better quality
- a rival seller
- not a USP
- a clear USP
- a fair way to compete
- False
- free name tags
- True
- False
- breaking their sign
- ask what buyers miss
- not a USP
- we are open
- friendlier service
- False
- spreading rumours
- we sell things
- ready in five minutes
- a clear USP
- copying a rival’s logo
- it is a product
- they get better choices
- a unique selling point
- same as every stall
- an unfair way
- True
- a sugar-free recipe
- an unfair way
- a cleaner stall
- not a USP
- a fair way to compete
- made from waste paper
- lying about a rival
- faster service
- True
- it has a price
- a clear USP
- it is a product
- False
- it has a price
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