Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 2.Which of these is a clear unique selling point? (a) same as every stall (b) it has a price (c) we have a table (d) ready in five minutes
- 3.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 4.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 5.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 6.🏪 What is a competitor? (a) a customer (b) your teammate (c) a supplier (d) a rival seller
- 7.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 8.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 9.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 10.🔍 Which is the odd one out? (a) delivered to your door (b) a sugar-free recipe (c) we sell things (d) personalised with names
- 11.🔍 Which is the odd one out? (a) a new flavour each week (b) personalised with names (c) we are open (d) free name tags
- 12.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 13.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 14.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 15.Which of these is a clear unique selling point? (a) we sell things (b) it has a price (c) same as every stall (d) delivered to your door
- 16.Which of these is not a unique selling point? (a) personalised with names (b) ready in five minutes (c) a sugar-free recipe (d) we are open
- 17.🔍 Which is the odd one out? (a) ready in five minutes (b) made from waste paper (c) free name tags (d) it is a product
- 18.🛍️ Why is competition good for customers? (a) prices always rise (b) they get better choices (c) it is not good (d) shops get rude
- 19.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 20.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a higher price only (c) a unique selling point (d) a rude sign
- 21.Which of these is a fair way to compete? (a) faster service (b) lying about a rival (c) grabbing their spot (d) copying a rival’s logo
- 22.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 23.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 24.🔍 Which is the odd one out? (a) posting fake reviews (b) faster service (c) friendlier service (d) a cleaner stall
- 25.Which of these is not a unique selling point? (a) it has a price (b) ready in five minutes (c) personalised with names (d) made from waste paper
- 26.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 27.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 28.Which of these is not a unique selling point? (a) made from waste paper (b) it is a product (c) a sugar-free recipe (d) a new flavour each week
- 29.🔍 Which is the odd one out? (a) delivered to your door (b) personalised with names (c) it has a price (d) a new flavour each week
- 30.Which of these is a fair way to compete? (a) a cleaner stall (b) posting fake reviews (c) grabbing their spot (d) spreading rumours
- 31.Which of these is a clear unique selling point? (a) it is a product (b) same as every stall (c) a new flavour each week (d) we sell things
- 32.Which of these is a clear unique selling point? (a) we sell things (b) it has a price (c) personalised with names (d) we are open
- 33.🔍 Which is the odd one out? (a) grabbing their spot (b) breaking their sign (c) copying a rival’s logo (d) friendlier service
- 34.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 35.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 36.Which of these is a fair way to compete? (a) friendlier service (b) copying a rival’s logo (c) breaking their sign (d) grabbing their spot
- 37.Which of these is an unfair way to compete? (a) friendlier service (b) grabbing their spot (c) faster service (d) a cleaner stall
- 38.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 39.Which of these is an unfair way to compete? (a) friendlier service (b) better quality (c) lying about a rival (d) a fair, lower price
- 40.True or false: “it has a price” is not a unique selling point. (a) False (b) True
Answer key
- False
- ready in five minutes
- False
- a fair way to compete
- a clear USP
- a rival seller
- a fair way to compete
- False
- a clear USP
- we sell things
- we are open
- a clear USP
- not a USP
- an unfair way
- delivered to your door
- we are open
- it is a product
- they get better choices
- True
- a unique selling point
- faster service
- True
- not a USP
- posting fake reviews
- it has a price
- a fair way to compete
- True
- it is a product
- it has a price
- a cleaner stall
- a new flavour each week
- personalised with names
- friendlier service
- an unfair way
- a clear USP
- friendlier service
- grabbing their spot
- False
- lying about a rival
- True
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